Unit 6 Lesson 3 The Advertising Game 课件-2025-2026学年高中英语北师大版选择性必修第二册

该高中英语课件围绕“广告类型、特点、目的及问题”展开，涵盖词汇拓展与语法分析。课堂导入通过引导问题激活学生广告经历，讨论吸引力因素，搭建从课前词汇背诵到课文研读的学习支架，衔接新旧知识。 其亮点在于融合语言能力与思维品质培养，通过自学指导批注词汇拓展，精读环节表格分析广告类型特征、目的及问题，锻炼信息提取与逻辑比较能力。小组讨论句子成分提升语法应用，多样化活动帮助学生巩固知识、培养自主学习能力，教师可借助结构化设计提高教学效率。

Unit 6 The Media Lesson 3 The Advertising Game 第一课时 课前背诵（3mins） n.广告 n.自由 adj.根本的;基本的;基础的 adj.技术的;科技的;工艺的 vt.创始,创造 vt.位于 adj.合适的,适宜的 vt.吸引 由…构成 n.增长 vt.促进,推动 vi.&vt.(使)结合,(使)组合 把…联系起来 n.联系 vi.参加,参与 agency commercial sew advertiser budget visual competitive genuinely anticipate profit welfare neighbourhood sponsor advertisement freedom fundamental technological originate locate suitable attract consist of boost combine link participate n.代理处 adj.商业的,商务的 vi.&vt.缝,缝纫;缝制 n.广告商 n.预算 v.把…编入预算 adj.视觉的,视力的 adj.竞争性强的,有竞争力的 adv.真正地 vt.预期,预料 n.利润,收益,盈利 n.幸福,健康;福利 n.社区,住宅小区,街坊 vt.赞助,资助 n.赞助商 By the end of this period, you will be able to: can read and remember new words； can read for specific and detailed information； can read and talk about the advertising game; can read for general understanding and specific information of the passage Have you ever bought anything as a result of seeing, hearing or reading advertisements? What makes an advertisement attractive? the product name the name of a company words of experts humorous language the concept of freedom pictures or images the unusual idea the design Lead-in 6 the name of a company words of experts What makes an advertisement attractive? the concept of freedom the place from which the product originates Pre-reading 研读课本第58、59页课文，从文中找出下列单词并批注其拓展词汇(3分钟） 自学指导1 1. suitable adj.合适的，适宜的 be suitable for... 对……适合 2. particularly adv.尤其，特别地 particular adj. 尤其的，特别的 in particular 尤其，额外，为介词短语，位于句末。 3. amount n.数量 “a large amount of+不可数名词”做主语时，谓语动词用单数。 “large amounts of+不可数名词”做主语时，谓语动词用复数。 amount to 总计为…… 4. combine v.（使）结合，联合 combine…with… 把……与……结合起来 combination n. 结合；联合 in combination with 与……联合起来 研读课本第58、59页课文，从文中找出下列单词并批注其拓展词汇(3分钟） 自学指导1 5. genuinely adv.真正地 genuine adj. 真的，名副其实的；真诚的，诚实的，可信赖的 6. anticipate v.预期，预料 anticipation n. 预料，预期 anticipate sth. 预料某事 anticipate doing sth. 预料做某事 It is anticipated that… 据预料……，据预计…… 7. participate in 参加 participate in (doing) sth. with sb. 与某人一起参加/ 参与（做）某事 participation n. 参加；参与 participant n. 参加者；参与者 a. different types of advertisements b. the development of advertisements c. different attitudes towards advertisements While-reading The passage is about advertising. Skim through the passage. What is it mainly about? It introduces the development of advertisements in the order of ______. time 思 &展 5mins Underline the main idea of each paragraph on the book and then match the summarized idea with each paragraph. Para.1　　　 A．classic ads Para.2 B．purpose of ads Para.3 C．public ads Para.4 D．modern ads Para.5 E．improved modern ads Para.6 F．further improved modern ads While-reading 思 &展 5mins What is the text type of this passage? What helps you identify the text type? This is an explanatory text. It introduces the development of advertisements in the order of time, and it contains lots of time explanations and examples. Fast-reading 思 &展 5mins 12 Read the passage and complete the table. Features Purposes Disadvantages Detailed-reading 议 5mins 13 Types ___________ ___________ ___________ Classic ads give information about _________ ______________ to tell people ______ _________________ _________________ _________________ _________________ not suitable when ____________________ ____________________ ____________________ not attractive Complete the table. Then write three headings that can categorise the information in the first row. finding certain products what the company sells, where they are located, and the name of the product products are services are in direct competition with each other Detailed-reading Features Purposes Problems 展 &评 10mins Types Features Purposes Problems Modern ads consist of __________ __________________ apply _____________ __________________ to show people ________________ ________________ to make ads ________________ not enough to ____________ ____________ Detailed-reading pictures or words from experts modern design techniques visually attractive be noticed in a modern city how good the product is 展 &评 10mins Types Features Purposes Problems Improved modern ads combine ________ ________________ ___________ with ________________ use concepts including ________ ________________ ________________ to stand out ______________ ______________ ______________ to make people believe that ______________ ______________ repeating old ideas not _____________ It does not matter ________________ ________________ ________________ the highest standard of design creative ways freedom, happiness, wealth and success in a world of competitive advertising they “must have the product” effective how attractive the idea linked with the product is Detailed-reading 展 &评 10mins Types Features Purposes Problems Further improved modern ads use humour as well as ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ new and unusual ideas create something that has never been seen before and that people find interesting to surprise people to make people forget that someone is trying to sell them something Detailed-reading 展 &评 10mins Types Features Purposes Problems Public ads help to increase public knowledge and ____________ ________________ ________________ to encourage citizens to __________ _____________________________ _____________________________ to educate the public____________ _____________________________ _____________________________ make our society a better place for everyone participate in improving their neighbourhood, protecting the environment, and helping other people on fighting AIDS, saving water, helping the poor, giving up smoking, etc. Detailed-reading 展 &评 10mins The advertising industry started with the fundamental purpose of promoting and selling goods to people (who might need them.) 广告业的根本目的是向潜在消费者推销商品。 Advertising agencies would create a basic type of advertisement known as a commercial advertisement. 广告代理公司创造出一种基本的广告形式，也就是我们所熟知的商业广告。 定语从句 以...开始 被称作 议&展&评 小组讨论分析句子成分并翻译（5mins） 各组完成后进行汇报 Such advertisements have gone through a process of change over the years along with social, economic and technological developments. 多年来这些广告与社会、经济和技术发展过程一起经历了一个变化的过程。 go through 经历，遭受，通过；复习 与...一起 多年来 Classic advertisements used to give information about finding certain products. 以前，经典的广告会给出识别某种产品的信息。 used to do 过去经常（一直）发生 be used to do 被用来做... be used to doing 习惯于做... 表示过去经常性或习惯性的动作或状态现在已经结束 used to do 过去常常 It was likely to be the name of a company, part (of which might include the name of the place) (from which the product originated.) be likely to be 很可能是… “介词+关系代词” 引导的非限制性定语从句，指代前面的“公司名” “介词+关系代词” 引导的定语从句 指代前面的“地方名” originate from 这些信息很可能是公司名，其中一部分公司名可能包含产品的原产地。 There are many jump patterns, most of 9.___________ are accompanied by a song. which 1．It was likely to be the name of a company，part of which might include the name of the place from which the product originated. [句式分析]　此句为 ________句。第一个which引导 ____________ 从句，关系词指代 _____________________，定语从句中又包含一个“介词＋which”引导的定语从句，第二个which指代 _______。 [自主翻译]　 主从复合 非限制性定语 the name of a company the place 这些信息可能是公司名，其中一部分可能包含产品的原产地。 Sentences analysis: For example, it could be “Shanghai Sewing Machines”, or “Tsing Tao Beer Corporation”. 比如,“上海缝纫机厂”或“青岛啤酒公司”。 From the name you would know (what the company sells,) (where they are located,) (and the name of the product.) 从名字上，你就知道这些公司销售的具体产品、所在地点以及产品名称。 宾从 宾从 Para.3 Advertising agencies used to create this kind of advertising and it could be very effective. 广告代理公司过去常制作这种广告，而且效果很好。 But then they realised that it might not be suitable for a marketplace (where products and services are in direct competition with each other.) 但后来他们意识到，在(产品与服务直接竞争的)市场上，这种广告类型可能不太适合。 be suitable for 适合于 where引导的定语从句 Particularly now, in modern times, advertisements need to attract and hold the attention of the public. 特别是在当代社会，广告需要吸引、保持公众的注意力。 For this reason, it’s now normal to see advertisements (that consist of pictures or words from experts) to show people how good the product is. 因此，现在的广告常常引用专家的图片、文字，向人们展示产品有多棒。 that引导的定语从句 it形主 to see真主 由...组成 how+adj.+主语+谓语 3．For this reason，it’s now normal to see advertisements that consist of pictures or words from experts to show people how good the product is. [句式分析]　此句为________句。it是________， 真正的主语是________________________。that引导的是______从句， 在从句中充当_____。to show people how good...中how引导的是____从句。 [自主翻译]　 主从复合 形式主语 to see advertisements... 定语 主语 宾语 因此，现在的广告常常引用专家的图片、文字，向人们展示产品有多棒。 2．From the name you would know what the company sells，where they are located，and the name of the product. [句式分析]　此句为 ________ 句。what和where引导的是 ______ 从句。 [自主翻译]　 主从复合 宾语 一看名字，你就知道这些公司销售的具体产品、它们的所在地以及产品名称。 Others try to create advertisements (that people simply enjoy looking at.) 还有一些广告代理公司尝试制作(具有观赏性的)广告。 As present-day advertisers often have large budgets, huge mounts of money are spent on applying modern design techniques to make these advertisements as visually attractive as possible. as+adj+as possible 尽可能...的 that引导的定语从句 因为，由于 大量的 be done：被动 ：被花在 However, even this is often not enough to be noticed in a modern city. 然而，即便是这种广告方式在现代城市中也不足以引起消费者的注意。 不足以做某事 Summary Commercial advertisements have gone through changes because of the developments of society，economy and technology. Classic ads used to give information about finding certain products.Effective as they were，they mightn’t be 1.________(suit) for products.It’s normal to see ads 2.__________(consist) of pictures or words from experts to show people how good the product is in order to hold people’s attention.Moreover，some ads apply modern design techniques to make the ads 3.________(visual) attractive. As the development of advertising，modern ads combine the 4._______(high) standard of design with creative ways by using the 5.________(concept)，making them stand out in 6.____ world of competition.Today’s top advertisers make people notice their products by using humour，aiming to create something 7.____ has never been seen before. suitable consisting visually highest concepts a that 检 3mins However，not all advertising is about selling products and services for a profit.Public ads encourage citizens 8.______________(participate) in improving their neighbourhood，protecting the environment and helping other people.Having sponsored ads to educate the public 9.__ fighting AIDS，saving water，etc.，the government tries to increase public knowledge about topics that used to 10.__________(ignore) by most people. to participate on be ignored 1．technological  adj. 技术的；科技的；工艺的 →technology n．技术 2．originate vt.创始，创造→origin n．起源；源头 →original adj.原来的，最初的→originally adv. 起初，原来 3．locate vt.位于→location  n．地点 4．suitable adj.合适的，适宜的→suit v．适合 5．attract vt.吸引→attraction  n．魅力；吸引 →attractive  adj.有吸引力的 6．competitive adj.竞争性强的，有竞争力的→compete v．竞争 →competition  n．竞争→competitor  n．竞争者 7．combine vi.& vt.(使)结合，(使)组合→combination  n．混合； 8．anticipate  vt.预期，预料→anticipation n.预料，预期，期望 强记强背 站立背诵3mins 1．technological  adj. 技术的；科技的；工艺的 →technology n．技术 2．originate vt.创始，创造→origin n．起源；源头 →original adj.原来的，最初的→originally adv. 起初，原来 3．locate vt.位于→location  n．地点 4．suitable adj.合适的，适宜的→suit v．适合 5．attract vt.吸引→attraction  n．魅力；吸引 →attractive  adj.有吸引力的 6．competitive adj.竞争性强的，有竞争力的→compete v．竞争 →competition  n．竞争→competitor  n．竞争者 7．combine vi.& vt.(使)结合，(使)组合→combination  n．混合； 8．anticipate  vt.预期，预料→anticipation n.预料，预期，期望 堂清 Thank you for your listening $