Unit 1 The mass media Extended reading 语言点 课件-2025-2026学年高中英语译林版（2020）选择性必修第二册

Extended reading 点击添加标题 Language points Advertising: the power of persuasion Para.1 Where can we see advertisements? television bus leaflet billboard/poster livestream（网络直播) Before reading banner(横幅) Create a desire to buy it！！！ In just one day, a person can see hundreds of marketing messages. Advertising has become part of modern life. But what is advertising exactly? In short, it refers to the activity of promoting a product or service. In other words, it tries to persuade people to buy a product or service. n 营销，销售 市场 现代的 adj. 总的来说 指的是 换句话说 说服某人做某事 一天之内，一个人可以看到数百条促销信息广告已成为现代生活的一部分。但是广告到底是什么？简而言之，它指的是推销产品或服务的活动。换言之,它(广告)试图说服人们去购买一种产品或服务。 促进；推广 晋升；提拔v. refer to ①指的是 What does "it" refer to in the third paragraph? 在第三段中“it" 指的是 什么？ "The Silk Road" refers to the ancient trade routes connecting East and West. “丝绸之路” 指的是连接东西方的古代贸易trade 路线route。 Friendship _______________________________ between people. 友谊指的是人与人之间的信任和支持。 ② 查阅；参考 You can refer to the dictionary if you don’t know the meaning of a new word. 如果你不认识生词，可以查阅词典。 refers to trust and support look up + 单词 / 短语 + in the dictionary 查字典 Before answering the question, you can refer to the chart provided in the test paper. 答题前，你可以参考试卷中给出的图表。 The writer referred to historical records to make his novel more realistic. 这位作家参考了历史资料，让他的小说更真实。 ③ 提到；涉及 My mom often refers to her childhood experiences when teaching me life lessons. 妈妈教我人生道理时，经常提到她的童年经历。 During the class discussion, Tom referred to a movie he watched to support his opinion. 在课堂讨论中，汤姆提到了他看的一部电影来支持自己的观点。   If you forget the grammar rule, refer to your notebook or textbook. 如果忘记语法规则，查阅你的笔记本或课本。 What does the word “it” refer to in the last paragraph of the passage? 文章最后一段中的 “it” 指代什么？ The teacher referred to the importance of teamwork in today’s class. 老师在今天的课上提到了团队合作的重要性。 refer to sb./sth. as.. 把...称作. They refer to him as a hero. Historians refer to the period as the “Golden Age” . 历史学家historian把这个时期称作 “黄金时代” Persuade v. 说 / 劝服 Persuasion n. 说服；劝导 信念 persuasive adj. 有说服力的；令人信服的 His __________ (persuade) words made me happy to help him. She has strong ___________ (persuade) and always follows her dreams. He __________(persuade）to join the school football team. persuasive persuasion was persuaded Persuade v. 说 / 劝服 Persuasion n. 说服；劝导 信念 persuasive adj. 有说服力的；令人信服的 He is a man of strong _____________ (persuade) and never changes his mind easily once he makes a decision. It is said that he spent three months _______________ (persuade) the company to invest in his startup初创公司. Her ______________ (persuade) speech moved many people present and made them support the charity慈善 project. persuasion persuading persuasive 他是个信念坚定的人，一旦做了决定就不会轻易改变主意。 据说他花了三个月时间说服那家公司投资他的初创企业。 她那场有说服力的演讲打动了在场的许多人，让他们都支持这个慈善项目。 说服某人做... Persuade sb to do =persuade sb into doing 说服某人不要做... persuade sb. not to do = persuade sb. out of doing. Mom persuaded me into cleaning my room. 1. 妈妈说服我打扫房间。 They persuaded her to join us. 2. 他们说服她加入我们。 I persuaded him not to play games. 3. 我说服他不要打游戏。 We persuaded him out of quitting school. 4. 我们说服他不要退学。 I persuaded my classmate to smoke. 我说服我同学抽烟 I persuaded my classmate out of smoking. 我说服同学戒掉抽烟。 My mom always persuades me to wear long johns in winter. 妈妈冬天总说服我穿秋裤 Dad persuaded him not to swim in the unfamiliar river. 爸爸说服他不要去陌生河里游泳。 Advertisers try to ________ consumers ______________ their products. 广告经常说服顾客去买他们的产品.(导学案） Staring at the long track, I tried to persuade myself to give up the race, but a voice in my heart told me: this is a golden opportunity for growth. 望着这漫长的跑道，我试图说服自己放弃比赛，但内心一个声音告诉我：这是一个成长的宝贵的机会。 persuade   to buy In just one day, a person can see hundreds of ___________________(营销信息）. ______________(广告）has become part of __________(现代的）life. But what is advertising exactly? ____________(总的来说）, it____________(指的是） the activity of _____________(推广) a product or service. _______________(换句话说), it tries to __________________________________(说服人们买产品和服务） marketing messages Advertising modern In short refers to promoting In other words persuade people to buy a product or service. Definition Function persuade——persuasion——persuasive decide——decide——decisive include——inclusion——inclusive Para.2 The history of advertising has always been closely linked with that of the mass media. From the ancient simple advertisements pianted on outdoor signs to the colorful, interactive ones in smartphone apps, advertising and the mass media have developed hand in hand. As media channels have grown in number and type, so have advertisements. 广告的历史一直与大众传媒的历史紧密相连。从古代画在户外招牌上的简单广告到智能手机应用程序上多彩的交互式广告，广告和大众传媒携手发展。正如媒体渠道的数量和类型不断增加，广告也在不断发展。 紧密相连 大众传媒 互动的 交互的adj. 手牵手地 途径/渠道/频道/电视台 代词，代指前文的history From...to...（从……到……） __________________________________________________, people’s reading habits have changed greatly. 从传统书店到线上阅读平台，人们的阅读方式发生了很大变化。（导学案） From traditional bookstores to online reading platforms interactive /ˌɪntəˈræktɪv/ 互动的；交互式的 interact /ˌɪntəˈrækt/v. 互动；交流 interact with sb./sth. 与…… 互动 interaction /ˌɪntəˈrækʃn/ n. 互动；交流；相互作用 The new app provides an interactive platform for students to practice speaking. 1.这款新应用为学生提供了一个练习口语的交互式平台。 2.This is an ________ (interact) website where users can share their ideas. Online courses are more interactive than traditional lectures. 3.在线课程比传统讲座更具互动性。 Students should interact with teachers instead of accepting knowledge passively. 4.学生应该和老师互动，而不是被动接受知识。 The interaction between parents and children has a great influence on children’s growth. 5.父母与孩子之间的互动对孩子的成长有很大影响。 点击添加标题 点击添加标题 As media channels have grown in number and type, so have advertisements. As....so引导比较状语从句，意为“正如....一样，......也”. so + 助动词 / be动词 / 情态动词+主语 某人/物也这样 neither / nor+ 助动词 / be动词 / 情态动词+主语 某人/物也不这样 Tom likes playing basketball, and __________________. 汤姆喜欢打篮球，他哥哥也喜欢。 I am good at English, and______________________. 我擅长英语，我的同桌也擅长。 She can play the piano, and______________________. 她会弹钢琴，我也会。 Lily doesn’t like spicy food, and _______________. 莉莉不喜欢吃辣，她妹妹也不喜欢。 so does his brother so is my deskmate so can I neither does her sister As people’s living standards have improved, so _______________________________________________. 随着人们生活水平的提高，人们的消费需求也增加了。（导学案） They are tired. So am I. 他们累了。我也累了。 They were watching TV at 8 last night. So was she. 昨晚 8 点他们在看电视。她也在看。 Tom is a student. So is Lily. 汤姆是学生。莉莉也是。 He has visited Beijing. So has my sister. 他去过北京。我姐姐也去过。 Tom can play the piano. So can Lucy. 汤姆会弹钢琴。露西也会。 have people’s consumption demands （increased）. She has made great progress in English, and so have many other students. 她在英语上取得了很大进步，其他很多学生也一样。 We should protect the environment, and so should every citizen. 我们应该保护环境，每个公民也都应该这样做。 They aren’t tired. Neither/Nor am I. 他们不累。我也不累。 We mustn’t break the rules. Neither/Nor must they. 我们不许违反规则。他们也不许。 A: Will she resign from her current job? B: I don’t think ______. A: Is our team going to lose the match? B: I’m afraid _________. 点击添加标题 so + 主语 + do /does / did / be 的确如此 Don’t forget your brother is coming round for dinner. ________________. I’d better get some food in. 别忘了你弟弟要来吃晚饭。他确实要来，我最好去买点吃的回来。 So he is 1. Her answer is not acceptable, and ________________(我的也是如此). 2. —Maggie had a wonderful time at the party.  —_________, and so did I.   A. So she had   B. So had she   C. So she did  D. So did she 3. — Father, you promised! — Well, ____. But it was you who didn’t keep your word first. A. so was I   B. so did I   C. so I was     D. so I did neither/nor is mine C D The history of advertising has always __________________________(与...紧密相关） that of the mass media. From the ______________________(古代简单的广告） pianted on outdoor signs to the ____________________(互动性的 多彩的广告） in smartphone apps, advertising and the mass media have developed _______________(携手）. As media channels have grown _________________(在数量和类别上）, _________________(广告也是）. been closely linked with ancient simple advertisements colorful, interactive ones hand in hand in number and type so have advertisements Para.3 点击添加标题 点击添加标题 Because the mass media reaches so many people, it is a perfect vehicle ___ advertisers. If an advertisement is placed on a popular website or on TV at peak times, a huge number of people will know about the product or service it is advertising. 大众传媒受众很广，因此成为广告商进行宣传的完美工具。如果在热门网站或黄金时段的电视节目投放一则广告，许多人都会知晓它所宣传的产品或服务。 n 交通工具，手段 v 安排，放置 在高峰/黄金时段 许多人 for The climbers finally reached the peak of the mountain after a whole day’s effort. 经过一整天的努力，登山者们终于到达了山顶。 His career is at the peak of success now. 他的事业现在正处于成功的顶峰。 The temperature reaches its ______ (peak) in July in this city. The peak of online shopping occurs on Double 11. 网购的峰值出现在双十一。 Peak n. 顶点；顶峰 The number of tourists to the scenic spot peaks at 10,000 every weekend. 这个景点的游客数量每个周末达到 1 万人的峰值。 Her interest in painting peaked when she was in high school. 她对绘画的兴趣在高中时达到顶峰。 His popularity ______ (peak) at the age of 25 when he released his first album. Peak adj.最高峰的 peak season 旺季 off-season淡季 Many people choose to travel during the off-season to avoid peak season crowds. 很多人选择淡季旅行，以避开旺季的人群。 Students need enough sleep to achieve peak performance in exams. 学生需要充足的睡眠才能在考试中发挥最佳水平。 Peak v.达到峰值 peak at... 达到…… 峰值 In addition to making people aware of a product or service, a successful advertisement will also create a desire to buy, thus ________ (boost) business. That is why when a company wants to promote a product or service, it often launches a mass media advertising campaign. 一则成功的广告除了让人们了解一种产品或服务外，还会激发人们的购买欲，从而促进业务增长。那就是为什么一家公司在想要推广一种产品或服务时，常常会在大众传媒上发起一系列广告宣传攻势。 除...之外（还） be aware of 使某人意识到.... v 发行，发起，发射，上市 n 战役，运动，活动 boosting 这就是....的原因 促进 be aware of + 动名词（doing） be aware + that 从句 意识到 Everyone should be aware ______ the value of time. He is aware of ____________ (improve) his study efficiency. We should be aware of the importance of protecting the environment. 我们应该意识到保护环境的重要性。 Teachers should help students ____________________________ (意识到自己的潜力) and build confidence. Many students are not aware of their own learning weaknesses. 很多学生没有意识到自己的学习弱点 We didn’t realize the danger of online fraud before. → We ______ ______ ______ the danger of online fraud before. of improving be aware of their own potential are not ware of We are all aware that hard work is the key to success. 我们都意识到努力是成功的关键。 She wasn’t aware that her words had hurt him. 她没有意识到自己的话伤害了他。 She realized that she had made a mistake in the exam. → She _________________ ______ ______ a mistake in the exam. Last year, Lisa was involved in a serious car accident on her way to school. At the moment, her body was in great pain, and the world around her went blurry. Thanks to the timely rescue of passers-by and doctors, she survived after several hours of surgery. _______________________________________________________ be aware of + 动名词（doing） be aware + that 从句 意识到 From this experience, she became aware of the fact that nothing is more important than life. 从这次经历中，她意识到没有什么比生命更重要这一事实。  became aware of having made In addition to ______ (read) books, he also likes playing basketball. She can speak French in addition to ______ (she) mother tongue. In addition to ______ (work) hard, we need to use correct methods. In addition to saving time, online shopping also brings more choices. 除了节省时间，网购还带来了更多选择。 In addition to the beautiful scenery, the place also has delicious food. 除了美丽的风景，这个地方还有美味的食物。 He studies English. In addition, he learns French. In addition to English, he also studies French. 除了英语，他还学法语。 in addition 除此之外 in addition to 除....之外 reading her working 1.Winning the prize boosted his confidence. 获得这个奖增强了他的信心。 2.The new resort area has boosted tourism. 新的度假区促进了旅游业的发展。 3.该公司推出了新的广告活动以推动其最新产品的销量。 The company launched a new advertising campaign to boost sales of its latest product. Regular group discussions can boost students’ communication skills and critical thinking. 4.定期小组讨论能提升学生的沟通能力与批判性思维。 boost 促进v. Tom gets up early every morning to read English. ____________________________________________. 那就是他英语成绩进步很快的原因。 The restaurant provides delicious food and good service. ________________________. 那就是它总是座无虚席的原因。 We should protect wild animals. ___________________________________________. 那就是政府制定相关法律的原因。 That is why .... 那就是…… 的原因 / 因此…… That is why he has made rapid progress in his English grades . That is why it is always full of customers. That is why the government has made laws. = Therefore / Thus/As a result/For this reason 因此 The weather was bad. That is why we canceled the picnic. 天气不好。那就是我们取消野餐的原因。 She practiced speaking English every day. That is why she won the English speech contest. 她每天练习英语口语。那就是她赢得英语演讲比赛的原因。 He is always kind to others. That is why everyone likes him. 他对别人总是很友好。那就是每个人都喜欢他的原因。 He not only masters basic knowledge but also develops practical skills. That is why he stands out among his peers. 他不仅掌握了基础知识，还培养了实践能力。那就是他在同龄人中脱颖而出的原因。 Therefore / Thus/As a result/For this reason Para.4 What famous slogans do you know? Guess which brand or product do the slogan come from? Just do it ! Tide's in, dirt's out. Impossible is nothing. To be No.1 这么近，那么美，周末到河北! 好客山东欢迎您。 上有天堂，下有苏杭。 走遍大地神州，醉美多彩贵州！ 行千里，致广大 桂林山水甲天下。 塞上明珠，中国银川。 小商品的海洋，购物者的天堂。 中国酒城，醉美泸州。 走遍五大洲，最美有郴州。 仙境张家界，峰迷全世界。 红色地图，伟人故里，韶山等你来。 一河诗画，满城烟花。 不到新疆不知中国之大，不到伊犁不知新疆之美。 _______ (base) on the psychology behind creating a desire ________ (buy), advertisers have developed ways of persuading people into ____________ (persuade) their products or services. A common technique to make an impact is ________ (creat) a memorable slogan. Slogans use simple but impressive language to make us remember the product or service being advertised. Based to buy purchasing to create 心理 n. 基于 说服某人做某事 基于激发购买欲背后的心理特征，广告商开发了多种说服人们购买其产品或服务的方式。制造影响力的一个常见技巧是创造一条让人难忘的广告语。广告语用简单但令人印象深刻的语言来让我们记住正在宣传的产品或服务。其中一些广告语可能也会迎合我们的情感。 技巧 n. 制造影响力 =unforgettable 令人难忘的 广告语 令人印象深刻的adj. 不定式短语作后置定语 现在分词被动式作后置定语 心理学 psychology /saɪˈkɒlədʒi/ 心理学家 psychologist /saɪˈkɑːlədʒɪst/ 心理的；心理学的 psychological /ˌsaɪkəˈlɑːdʒɪkl/ From a _______________(psychology) perspective, positive communication can effectively reduce people’s __________(psychology) pressure. It is __________(psychological) proven that regular exercise is beneficial to both physical and __________(psychology) well-being幸福 健康. The __________(psychology) we invited to the school gave a wonderful lecture on __________(psychology) health last week. psychological psychological psychologically psychological psychologist psychological This novel ____________ a true story that happened in the 1990s. 这部小说基于一个发生在 20 世纪 90 年代的真实故事。 The teacher’s judgment is based on students’ daily performance, not just exam scores. 老师的判断judgment 基于学生的日常表现performance，而不仅仅是考试成绩scores。 _______________ psychological research, positive feedback can greatly improve learning efficiency. 基于心理学研究，积极反馈能极大提升学习效率。 Based on what we have discussed in class, it is clear that communication is key to solving the problems. 基于我们在课堂上讨论的内容，显而易见，沟通是解决问题的关键。 be based on 基于 is based on Based on Some of these slogans may also appeal to our emotions. For example, a slogan may connect a fine china teapot it aims to promote with our pride in having good taste. You will hear a variety of slogans any time you watch TV. Think about your favorite one. 引起，唤起，吸引 conect A with B 联系A和B 其中一些广告词可能也会引起我们的情感共鸣。例如，一条广告词可能会将其意在推销的精美陶瓷茶壶与拥有优雅品味所带来的自豪感相联系。你在任何时候看电视，都会听到各种各样的广告词。想想你最喜欢的那一条。 精美的 瓷器 陶瓷 茶壶 旨在... 推销 自豪 骄傲 有好品味 For example, a slogan may connect a fine china teapot it aims to promote with our pride in having good taste. suppose假设 you were an advertiser, come up with an appealing and persuasive slogan. Fine china for fine taste 好品味配好瓷 Master’s touch, china lasts so much .匠心手作，瓷久弥珍 Crafted with care, fine china rare. 匠心打造，百年珍瓷。 appeal to Classical music doesn’t appeal to me much—I prefer pop music. The environmental group is appealing to the government to take measures to reduce air pollution. If you can’t solve the problem, you can appeal to the teacher for help ① 吸引= attract ② appeal to sb to do 呼吁某人做某事 = call for/on ③ 向某人求助 appeal to sb for help When in trouble, she always appeals to her best friend for support. （遇到困难时，她总是向最好的朋友寻求支持。） The UN has appealed to all countries to cooperate in fighting climate change. （联合国呼吁所有国家合作应对气候变化。） Online shopping appeals to many people due to its convenience and competitive prices. （网购因其便利性和优惠价格，吸引了很多人。） The school appealed to parents to limit their children’s screen time and encourage more outdoor activities. （学校呼吁家长限制孩子的屏幕使用时间，鼓励更多户外活动。） 多是人/机构 aim to do sth.旨在；力求 =intend to do sth. He aims to learn English well. （他力求学好英语。） The club aims to organize fun activities. （这个俱乐部旨在组织有趣的活动。） The school aims to teach us useful skills. （学校旨在教我们实用的技能。） The game is aimed at improving teamwork. （这款游戏旨在提升团队合作。） This book is aimed ______young students.这本书旨在面向年轻学生。 The rule is aimed at keeping us safe. （这条规则旨在保护我们的安全。） The party is aimed at celebrating our success. （这场派对旨在庆祝我们的成功。） 多为事物 be aimed at doing旨在于 =be intended to do at 点击添加标题 What makes it special? And what message does it try to get across? A slogan which communicates an idea effectively can boost sales and even become part of popular culture. That is the power of memorable slogans. 它有什么特别之处？它想要传达什么信息？一条能有效地传达一种理念的广告词可以促进销售，甚至成为流行文化的一部分。那就是令人难忘的广告词所拥有的力量。 讲清楚 弄明白 高效地 有效地 促进v. 令人难忘的 adj. 销售 促销 get sth. across to sb. 把某事给某人讲清楚 get across: 被传达，被理解；把……讲清楚 His idea didn’t get across clearly in the meeting. （他的想法在会议上没有被清楚地传达。） You need to use simple words to get the idea across to children. （你需要用简单的词语向孩子们把想法讲清楚。） After practicing for a month, she finally got over her fear of speaking in public. 练习了一个月后，她终于克服了公开演讲的恐惧。 She tried many ways to get rid of her bad habit of staying up late. （她尝试了很多方法来摆脱熬夜的坏习惯。） The school is taking measures to get rid of bullying on campus. （学校正在采取措施消除校园霸凌。） I get along well with my classmates because we often help each other. （我和同学们相处得很好，因为我们经常互相帮助。） After the vacation, we must get down to studying for the midterm exam.（假期结束后，我们必须开始认真准备期中考试。） She studied hard and finally got through the college entrance exam.（她努力学习，最终通过了高考。） I tried calling him three times, but I couldn’t get through. 我给他打了三次电话，但都没接通。） With the support of her family, she got through the difficult time after the accident. 在家人的支持下，她熬过了事故后的艰难时期。） get down to (doing) sth.（开始认真做某事； get through （通过；完成；接通电话；熬过） get along/on with （与…… 相处；进展） get rid of （摆脱；除去） get over （克服；恢复；原谅） Para.5 Another technique advertisers often employ is to link their company or product to a "brand ambassador" ——a famous actor, a sports star, or even a fictional character. Think of a popular fast food restaurant. Does it have a brand ambassador? Is the brand ambassador popular among potential customers? The more we like the brand ambassador, the more we will be attracted to buy the product. 广告商经常使用的另一种手段是将他们的公司或产品与一位“品牌大使”联系起来—一位著名的演员、体育明星，甚至是一个虚构的人物。想想一家受欢迎的快餐店。它有品牌大使吗？该品牌大使是否受到潜在消费者的喜爱？我们越喜欢这位品牌大使，就越会被吸引去购买相关产品。 广告商 使用 雇佣 Link A to/with B 品牌大使 虚构的 想想 顾客 消费者 吸引 定语从句，省略引导词 越....越....结构 fiction 小说；虚构 （n.） She likes reading science fiction in her spare time. 她空闲时喜欢读科幻小说。 fictional （adj.） 虚构的；小说中的 The story tells a fictional character named Harry Potter. 这个故事讲述了一个名叫哈利・波特的虚构人物。 ① The __________ (fiction) world in the book attracts many readers. fictional The + 形容词比较级 + 主语 + 谓语，the + 形容词比较级 + 主语 + 谓语 You practice speaking English much. 你经常练习英语口语 you will become confident. 你会变得自信。 你练习英语口语越多，就会变得越自信。 The more you practice speaking English, the more confident you will become. The more careful you are, the fewer mistakes you will make. 你越细心，犯的错误就越少。 The faster you run, the earlier you will arrive. 你跑得越快，到达得就越早。 The harder you study, the better grades you will get. 你学习越努力，取得的成绩就越好。 The more you eat, the fatter you will be. 你吃得越多，就会越胖。 The warmer the climate is, the faster plants grow. 气候越温暖，植物长得越快。 The harder you work, the more progress you make. 你越努力，进步就越大 The + 形容词 / 副词比较级 + 主谓，the + 形容词 / 副词比较级 + 主谓 越…… 就越…… The more you practice, the better you will speak English. 你练习得越多，英语说得就越好。 The harder he studies, the higher grades he gets. 他学习越努力，成绩就越高。 The warmer the weather is, the more people go to the park. 天气越暖和，去公园的人就越多。 The more you communicate with others, the easier it is to make friends. 你和别人交流得越多，交朋友就越容易。 The less pressure you put on yourself, the more relaxed you will feel. （你给自己的压力越小，就会感觉越放松。） The faster technology develops, the more convenience it brings to our daily life. 科技发展得越快，给我们日常生活带来的便利就越多。 The more you reflect on your mistakes, the fewer you will repeat. 你越反思自己的错误，就越不容易重复犯错。 The more you focus on your goals, the more likely you are to achieve them 你越专注于目标，就越有可能实现它们。 The less pressure parents put on their children, the __________ (confident) the children will become in facing challenges. The less we rely on electronic devices for communication, the __________ (close) our relationships with others may grow. The + 形容词 / 副词比较级 + 主谓，the + 形容词 / 副词比较级 + 主谓 越…… 就越…… more confident closer Now your company wants to hire a celebrity as your brand ambassador. How should you choose one? 品牌与明星的 “调性强绑定” 看知名度和流量（怎么看？） 调查口碑？ 粉丝购买力 事后预案：“塌房” 危机应对 品牌与明星的 “调性强绑定” 看知名度和流量（怎么看？） 调查口碑？ 粉丝购买力 事后预案：“塌房” 危机应对 Para.6 点击添加标题 点击添加标题 当然，有些广告并不那么明显。例如，植入式广告通常出现在高收视率的电影和电视节目中。现在有些电影是由知名品牌赞助的，所以只有他们的产品出现在电影中,就像詹姆斯•邦德电影中主角戴的手表。 Of course, some advertisements are not so obvious: product placement is typically used in films with huge box-office success and TV shows with high ratings. Some films are now sponsored by leading brands, so that only their products appear in the films, like the watches worn by the title character in the James Bond films. 明显的 n 放置，安置 典型地 经常 票房 收视率 被...赞助 引领的 领军的 品牌 主角 so that 结果状从 过去分词作后置定语 Other types of mass media use product placement too, including video games. It is not uncommon for sports video game series to feature different in-game equipment with real brand names. We absorb these marketing messages without thinking about them too much, yet they will probably have an effect on us the next time we go shopping. 其他类型的大众媒体也使用植入式广告,包括电子游戏。在体育电子游戏系列中,带有真正品牌名称的不同游戏内置设备并不少见。我们没有多加考虑就记住了这些促销信息, 而它们有可能会在我们下次购物时对我们产生影响。 产品植入 包括 对...来说，做....并不少见 电子游戏 系列 以...为特征 设备 品牌 吸收 接纳 毫不犹豫 不假思索 然而 可能 对...有影响 It is not uncommon for sb to do 对...来说，做....并不少见 _________________________students ___________(feel）nervous before important exams.对学生来说，重要考试前感到紧张并不少见。 It is not uncommon for the elderly to get up early and do exercise in the park. 对老年人来说，早起去公园锻炼并不少见。 It is not uncommon for people to drink tea in the morning. 对人们来说，早上喝茶并不少见。 It’s not uncommon for classmates to share snacks with each other. 同学之间互相分享零食很常见。 It is not uncommon for beginner to forget tense. It is not uncommon for to feel It is not uncommon for English learners to forget grammar tenses when writing. （对英语学习者来说，写作时忘记语法时态并不少见。） It is not uncommon for young people to choose to be single or marry late. （对年轻人来说，选择单身或晚婚并不少见。） It is not uncommon for young adults to live alone in big cities. （对年轻人来说，在大城市独居并不少见。） It is not uncommon for high school students to have puppy love. （对高中生来说，早恋并不少见。） include 动词（v.） including 介词（prep.） 包括 包含 Since its establishment, the company __________ (include) environmental protection in its development strategy. The survey covers 500 people, __________ (include) 300 young adults and 200 middle-aged people. English, Chinese and French __________ (include) in the list of official languages of the United Nations. She has a wide range of hobbies, __________ (include) playing the piano, reading and traveling. By the end of last year, the project __________ (include) more than 10,000 participants from 20 countries. has included including are included including had included absorb v.理解；掌握；吸收 Plants absorb sunlight and water to grow healthily. 植物吸收阳光和水分才能健康生长。 It takes time to absorb new knowledge. 理解新知识需要时间 She can quickly absorb what the teacher says in class, which helps her get good grades. 她能快速掌握老师在课堂上讲的内容，这有助于她取得好成绩 课了。 He was so absorbed in his novel that he didn’t hear the doorbell. 他全神贯注地看小说，连门铃响了都没听见。 My father often absorbs himself in reading newspapers after dinner. 我爸爸晚饭后经常沉浸在看报纸中. She is always absorbed in her studies and never wastes time on meaningless things. 她总是全神贯注于学习，从不把时间浪费在无意义的事情上。 Absorbed in solving the math problem, he didn’t notice that the class was over. 全神贯注地解数学题，他没注意到下课了。 absorbed adj. 全神贯注的 be absorbed in... =absorb oneself in 全神贯注于…… 现在你们是一个广告公司，要帮助甲方爸爸推广这个产品，你会怎么推广？ Para.7 ln the past, advertising was all about reaching as many people as possible with the same message. Now, advertising is becoming more digital and more personalized. Already we may see online advertisements for products or services we have previously searched _____ on the Internet and we are very likely to receive special discounts and promotions targeted specifically at us. 在过去，广告都是为了让尽可能多的人得到同样的信息。现在，广告越来越数字化和个性化。我们可能已经在网上看到了以前在网上搜索过的产品或服务的广告,然后很可能会收到专门针对我们的特别折扣和促销。 adj 数字化的 adj.个性化的 adv.之前 可能.... 收到 折扣 促销 针对某人 专门地 具体地 In the future, advertising will be even more about understanding individual customers and sending them advertisements that are tailored to specific needs. Not only will this make them feel more valued and enable them to see what they are most interested in, but it will also help companies target their customers more efficiently to have a positive effect on sales. 在未来,广告将更多地了解个人客户，并向他们发送针对特定需求的广告。这不仅会让他们感到更被重视,让他们看到自己最感兴趣的东西，而且还能帮助公司更有效地瞄准客户,对销售产生积极影响。 个体n. 个体的adj. 顾客 消费者 consumer 特别定制的 value 重视 v. 价值n. v.瞄准 高效地 对...有积极影响 销售 target (n.) 目标； 靶子 (v.) 以…… 为目标；针对 target sth/doing 以...目标 This English club targets students who love watching foreign movies. 这个英语俱乐部针对的是喜欢看外国电影的学生。 be targeted at...（（针对 旨在做某事）；以…… 为目标） The school’s new activity is targeted at helping students reduce stress. 学校的新活动旨在帮助学生减轻压力。 The photography club is targeted at students who love taking photos. 这个摄影社针对的是喜欢拍照的学生。 The English drama club is targeted at improving students’ speaking and performance skills. 英语戏剧社旨在提升学生的口语和表演能力。 We not only visited the museum during the trip, but we also attended a lecture on history. 这次旅行中我们不仅参观了博物馆，还参加了一场历史讲座。 The school not only offers various courses, but it also organizes many after-school activities. 这所学校不仅提供多样化的课程，还组织了许多课外活动。 Not only...but also... 不仅...而且... Not only...but also... 不仅...而且... not only连接的句子位于句首时，该句要用部分倒装（助动词，系动词，be动词置于主语前，but also不倒装。 Not only did we visit the museum during the trip, but we also attended a lecture on history. 这次旅行中，我们不仅参观了博物馆，还参加了一场历史讲座。 We not only visited the museum during the trip, but we also attended a lecture on history. Not only...but also... 不仅...而且... not only连接的句子位于句首时，该句要用部分倒装（助动词，系动词，be动词置于主语前，but also不倒装。 The event not only improved our physical and psychological state，but it also helped us build a positive attitude towards life. → Not only did the event improve our physical and psychological state，but it also helped us build a positive attitude towards life. Not only is she kind, but she also helps others often. 她不仅善良，还经常帮助别人。 Not only is this book interesting, but it also teaches us useful things. 这本书不仅有趣，还教我们有用的知识。 Not only can I swim, but I also can ride a bike. 我不仅会游泳，还会骑自行车。 Not only do they watch movies, but they also listen to music on weekends. 他们周末不仅看电影，还听音乐。 Not only...but also... 不仅...而且... not only连接的句子位于句首时，该句要用部分倒装（助动词，系动词，be动词置于主语前，but also不倒装。 Not only you but also your brother is willing to bring the false news to light. 当连接两个名词作主语时，谓语动词要根据but also 后的名词决定单、复数，即就近原则 80 Not only...but also... 不仅...而且... 1) Not only he but also I ______ responsible for it. 2) The event not only improved our physical and psychological state，but it also helped us build a positive attitude towards life. →______________________________________________________________________________________________________________________ am Not only did the event improve our physical and psychological state, but it also helped us build a positive attitude towards life. 81 ________________ 总之；简言之(para1) ________________ 指的是 ________________ 换句话说 ________________ 说服某人做某事 ________________ 与…...有关(para2) ________________ 手拉手地；联合 ________________ 被放置在(para3) ________________ 在高峰时期 ________________ 大量的；很多 ________________ 除...之外（还有，也） in short refers to in other words persuade sb to do/into doing be linked with hand in hand be placed on at peak times a huge number of in addition to ________________ 意识到；觉察到 ________________ 渴望，想要做某事 ________________ 根据，以…为基础(para4) ________________ 呼吁；上诉；对…有吸引力 ________________ 连接；与……联系 ________________ 通过；使……被理解 ________________ 把……和……连接________________ 对……有影响；对……起作用 ________________ 倾向于，很有可能(para7) ________________ 以……为目标 be aware of a desire to do sth be based on appeal to connect … with … get across link … to … have an effect on be likely to be targeted at [P6]______________ Product placement [P5]______________ Brand ambassadors [P4]______________ Slogans [P3] ________________ __________________ Reasons for advertising on mass media [P2] History Part 1 [P1]Introduction to advertising Part 2 [P____] Relationship between__________ and ____________ mass media Part 3 [P___] ____________used by advertisers Techniques Part 4 [P7] Future development 2–3 4–6 Advertising: the power of persuasion Fast reading advertising Lavf57.0.100 Coded by New Bilibili Transcoder v1.2 Lavf58.20.100 Packed by Bilibili XCoder v2.0.2 $