UNIT 1 Section Ⅳ reading & Project & Assessment-【正禾一本通】2025-2026学年高二英语选择性必修2同步课堂高效讲义配套课件（译林版）

UNIT 1　The mass media Section Ⅳ　Extended reading & Project & Assessment 内容索引 整体预习 1 语篇理解 2 课时精练 5 夯实双基 3 互动探究 4 整体预习 返回 ①advertising n．广告活动，广告业 ②persuasion n．说服，劝说；信仰 ③in short 简而言之 ④refer to 指的是；参考，查阅；提到，提及 ⑤promote vt.推销，宣传 原文呈现 名师圈点 Advertising①：the power of persuasion② 　　In just one day，a person can see hundreds of marketing messages.Advertising has become part of modern life.But what is advertising exactly？In short③，it refers to④ the activity of promoting⑤ a product or service.In other words，it tries to persuade people to buy a product or service. ⑥be linked with与……有关 ⑦the mass media 大众传媒 ⑧interactive adj.互动的 ⑨hand in hand 联合 ⑩channel n．途径，渠道；电视台；频道；方法；水渠 原文呈现 名师圈点 　　The history of advertising has always been closely linked with⑥ that【1】 of the mass media⑦. From the ancient simple advertisements painted on outdoor signs to the colourful，interactive⑧ ones in smartphone apps，advertising and the mass media have developed hand in hand⑨.As media channels⑩ have grown in number and type，so have advertisements【2】． 【1】that此处指“同类替代”。 【2】so置于句首，引起句子部分倒装。 ⑪at peak time高峰时期，黄金时段 ⑫a huge number of许多，大量 ⑬boost vt. 使增长，使兴旺 n．增长，提高；帮助，激励 ⑭launch vt. 发动，发起 ⑮campaign n．(有计划的)活动 原文呈现 名师圈点 　　Because the mass media reaches so many people，it is a perfect vehicle for advertisers.If an advertisement is placed on a popular website or on TV at peak times⑪，a huge number of⑫ people will know about the product or service it is advertising.In addition to making people aware of a product or service，a successful advertisement will also create a desire to buy，thus boosting⑬ business.That is why when a company wants to promote a product or service，it often launches⑭ a mass media advertising campaign⑮. ⑯psychology n. 心理，心理特征；心理学 ⑰purchase vt.买，购买 n．购买，采购；购买的东西，购买项目 ⑱technique n. 技巧，方法 ⑲a memorable slogan令人难忘的广告语 ⑳appeal to 吸引 ㉑a variety of 各种各样的 ㉒effectively adv. 有效地 原文呈现 名师圈点 　　Based on the psychology⑯ behind creating a desire to buy，advertisers have developed ways of persuading people into purchasing⑰ their products or services.A common technique⑱ to make an impact is to create a memorable slogan⑲.Slogans use simple but impressive language to make us remember the product or service being advertised. Some of these slogans may also appeal to⑳ our emotions.For example，a slogan may connect a fine china teapot it aims to promote with our pride in having good taste.You will hear a variety of㉑ slogans any time you watch TV【3】．Think about your favourite one.What makes it special? And what message does it try to get across? A slogan which communicates an idea effectively㉒ can boost sales and even become part of popular culture.That is the power of memorable slogans. 【3】any time引导时间状语从句。 ㉓employ vt.使用，利用 ㉔a fictional character 一个虚构的人物 ㉕brand n．品牌；类型；烙印 ㉖ambassador n. 大使，代表 ㉗potential adj.潜在的 原文呈现 名师圈点 　　Another technique advertisers often employ㉓ is to link their company or product to a “brand ambassador”—a famous actor，a sports star，or even a fictional character㉔.Think of a popular fast-food restaurant. Does it have a brand㉕ ambassador㉖？ Is the brand ambassador popular among potential㉗ customers? The more we like the brand ambassador，the more we will be attracted to buy the product.【4】 【4】the＋比较级，the＋比较级，意为“越……，就越……”。 ㉘placement n．放置；安置 ㉙rating n. 收视率；等级，级别 ㉚sponsor vt.赞助；主办；为慈善活动捐款；资助 n．赞助商；为慈善活动捐款的人 ㉛the title character 主人公 ㉜absorb vt.理解，掌握；吸收；吸引全部注意力 ㉝have an effect on 对……有影响 原文呈现 名师圈点 　　Of course，some advertisements are not so obvious：product placement㉘ is typically used in films with huge box-office success and TV shows with high ratings㉙.Some films are now sponsored㉚ by leading brands，so that only their products appear in the films【5】，like the watches worn by the title character㉛ in the James Bond films.Other types of mass media use product placement too，including video games.It is not uncommon for sports video game series to feature different in-game equipment with real brand names.We absorb㉜ these marketing messages without thinking about them too much，yet they will probably have an effect on㉝ us the next time we go shopping【6】． 【5】so that引导结果状语从句。 【6】next time引导时间状语从句。 ㉞digital adj.数字的，数码的 ㉟personalized adj.个性化的 ㊱discount n．折扣 vt.打折出售 ㊲target vt.面向……，把……作为目标 ㊳tailor vt.专门制作，定做 n. 裁缝 原文呈现 名师圈点 　　In the past，advertising was all about reaching as many people as possible with the same message.Now，advertising is becoming more digital㉞ and more personalized㉟.Already we may see online advertisements for products or services we have previously searched for on the Internet【7】，and we are very likely to receive special discounts㊱and promotions targeted㊲ specifically at us.In the future，advertising will be even more about understanding individual customers and sending them advertisements that are tailored㊳ to specific needs.Not only will this make them feel more valued and enable them to see what they are most interested in【8】，but it will also help companies target their customers more efficiently to have a positive effect on sales. 【7】省略关系代词的定语从句。 【8】not only位于句首的倒装句；what引导宾语从句。 译文参考 广告：说服的力量 短短一天之内，一个人就能见到数百条促销信息。广告已然成为现代生活的一部分。但是，广告究竟是 什么？简单地说，广告指的是推销一种产品或服务的活动。换言之，广告试图说服人们购买一种产品或服务。 广告的历史一直以来都与大众传媒的历史息息相关。从古代画在户外招牌上的简单的广告到智能手机应 用程序里丰富多彩的交互式广告，广告一直与大众传媒携手发展。随着媒体渠道数量的增加和类型的丰富，广告也在不断发展。 大众传媒的受众十分广泛，正因如此，广告商视其为广告宣传的完美工具。如果一则广告投放在一个热门网站或在电视黄金时段播出，许多人都会知晓它所宣传的产品或服务。一则成功的广告除了让人们知晓 一种产品或服务外，还会激发购买欲，从而增加销售量。这就是为什么当一家公司想要推销产品或服务时，往往会在大众传媒上发起一场广告活动。 基于激发购买欲背后的心理特征，广告商研究出了各种方法说服人们购买他们的产品或服务。一种用于影响消费者的常见手段是创作一则令人难忘的广告语。广告语用简单但令人印象深刻的语言使我们记住它所宣传的产品或服务。有些广告语还能引起我们的情感共鸣。例如，一则广告语可能会用其打算推销的一款精美的瓷器茶壶让我们联想到拥有高雅的品味所带来的自豪感。无论何时打开电视，你都会听到各种各样的广告语。想想你最喜欢的那则广告。它有什么特别之处？它试图传达什么样的信息？一条有效地传达一个想法的广告可以促进销售，甚至成为流行文化的一部分。这就是令人难忘的广告的力量。 广告商常用的另一种手段是将其公司或产品与一位“品牌大使”联系起来，例如一位著名演员、体育明星，甚至是一个虚构人物。想想一家很受欢迎的快餐店。它有品牌大使吗？这位品牌大使是否受到潜在消费者的喜爱？我们越喜欢这位品牌大使，就越会受其吸引而去购买相关产品。 当然，有些广告并不那么明显。在超高票房的电影或高收视率的电视节目中，植入式广告是很典型的。如今一些电影由知名品牌赞助，因而只有该品牌的产品会出现在电影中，比如“007”系列电影的主人公詹姆斯·邦德佩戴的手表。其他类型的大众传媒也会采用植入式广告，包括电子游戏。在体育电子游戏系列中，用真实的品牌名给不同的游戏装备命名的做法并不罕见。我们没有多加思考就吸收了这些促销信息，而这些信息有可能在我们下次购物时将对我们产生影响。 在过去，广告只是要向尽可能多的人传播同样的信息。而现在，广告则变得更加数字化与个性化。我们或许已经见过针对自己之前在网上搜索过的产品或服务的在线广告，而且很可能会收到专门为我们定制的特殊折扣和促销活动。在未来，广告将更注重对个体消费者的了解，并向他们发送针对其特定需求而特制的广告。这不仅会让消费者觉得自己更受重视，还能让他们看到自己最感兴趣的内容，此外也能帮助公司更加有效地锁定目标客户，从而对销售量产生积极影响。 返回 语篇理解 返回 第一步　文本整体理解：理清文章架构 1．What does the text mainly talk about? A．How advertising is linked with mass media. B．How advertising persuades people to buy their products or services. C．Why advertising can be used in TVs and films. D．What influence advertising can have on sales. √ 2．Skim the passage and fill in the blanks. Relationship Techniques Future development Reasons Slogans Production Placement 第二步　文本细节理解：探寻语篇细节信息 Read the text carefully and choose the best answers. 1．What can we learn from Paragraph 1? A．Advertisements exist in everyone's daily life. B．Advertisements are disturbing everyone's life. C．Advertisements can promote any product or service. D．Advertisements can determine what one buys. √ 2．What is the relationship between advertising and the mass media? A．Old newspapers had a negative effect on advertisements. B．Smartphone apps make the biggest difference to advertisements. C．Advertisements promoted the development of the mass media. D．Advertisements are growing hand in hand with the mass media. 3．What kind of person is likely to be chosen as a brand ambassador? A．A famous actor who runs a business. B．A sports star who likes fast food. C．A fictional character who is popular. D．Any celebrities who look sweet. √ √ 4．Which of the following is an advertisement that is not so obvious? A．A slogan. B．A brand ambassador. C．Game equipment with real brand names. D．Goods displayed in the shops. 5．What will be the biggest feature of the advertisements in the future? A．It will be more digital and personalized. B．It will give us bigger and special discounts. C．It will reach more people than ever before. D．It will be more personalized and efficient. √ √ 第三步　难句解构 1．That is why when a company wants to promote a product or service，it often launches a mass media advertising campaign. 句式分析　本句为主从复合句。why引导____从句；when引导________从句。 尝试翻译　______________________________________________________ ______________________________ 表语　 时间状语 　　　　　这就是为什么当一家公司想要推销产品或服务时，往往会在大众传媒上发起一场广告活动。 2．Not only will this make them feel more valued and enable them to see what they are most interested in，but it will also help companies target their customers more efficiently to have a positive effect on sales. 句式分析　本句为not only...but also连接的并列句。在前一个分句中，not only置于句首，句子使用____语序，and连接并列的谓语make和enable，what引导____从句并在从句中作介词in的____；在第二个分句中动词不定式to have...作________。 尝试翻译　______________________________________________________ _____________________________________________________________________________________ 返回 目的状语 宾语 宾语 倒装 这不仅会让消费者觉得自己更受重视，还能让他们看到自己最感兴趣的内容，此外也能帮助公司更加有效地锁定目标客户，从而对销售量产生积极影响。 夯实双基 返回 核心单词 核心单词 1．at _____ times 　　　　　　 黄金时段 2．______ sales 促进销售 3．to ________ products 购买产品 4．a golden ________ 一个金牌赞助商 5．to _______ the program 定制方案 peak boost purchase sponsor tailor 拓展单词 1．___________ n．广告活动，广告业 →advertise vt.& vi.做广告，登广告；公布，征聘；展现，宣传 →advertisement n．广告，启事；广告活动，广告宣传 2．________ vt.说服；使信服 →persuasion n．说服，劝说；信仰 →persuasive adj.有说服力的 3．__________ n. 心理，心理特征；心理学 →psychological adj.心理学的 →psychologist n．心理学家 advertising persuade psychology 4．__________ adj.难忘的，值得纪念的 →memory n．回忆，记忆；记忆力 →memorize v．记住，记忆 5．_______ vt.理解，掌握；吸收；吸引全部注意力 →absorbed adj.全神贯注的，专心致志的 →absorbing adj.吸引人的，引人入胜的 6．______ vt.(提供)消遣；逗笑 →amused adj.觉得好笑的，愉快的，开心的 →amusing adj.逗人笑的；有趣的 →amusement n．娱乐，消遣；可笑，愉悦 memorable absorb amuse 第一组　汉译英 1．________　　　　　 指的是；提到，提及；参考，查阅 2．______________ 与……有关 3．_____________ 除此之外，还有 4．____________ 以……为基础 5．_________ 吸引；上诉；呼吁 6．___________ 各种各样的 7．__________ 被传达，被理解，把……讲清楚 8．_______________ 对……有影响 9．_________________ 有影响 重点短语 a variety of refer to be linked with in addition to be based on appeal to get across have an effect on make a difference 第二组　英译汉 10．in short _________ 11．in other words _________ 12．hand in hand _____ 13．a huge number of ___________ 14．brighten up ________________________ (使)增添乐趣；使更艳丽 简而言之 换句话说 联合 许多，大量 根据课文语境和汉语提示补全句子 1．倒装句 As media channels have grown in number and type，_____________________ (广告也是那样). 2．That is why...这是……的原因 ____________(这是……的原因) when a company wants to promote a product or service，it often launches a mass media advertising campaign. 3．the＋比较级，the＋比较级 ___________________(我们越喜欢) the brand ambassador，___________________________(我们越会被吸引) to buy the product. 典型句式 返回 so have advertisements That is why　 The more we like the more we will be attracted 互动探究 返回 1 persuade vt.说服；使信服 (教材原句)In other words，it tries to persuade you to buy a product or service. 换言之，广告试图说服人们购买一种产品或服务。 (1)persuade (2)persuasion n. 　　 说服，劝说，信仰 (3)persuasive adj. 有说服力的 佳句　Most of my classmates wanted to go to a park while I had an idea of climbing mountains.I managed to persuade my classmates into accepting my idea. 我的大多数同学都想去公园，而我想去爬山。我设法说服我的同学接受我的想法。 基础练透——单句语法填空 ①I persuaded him ________(give) up smoking eventually. ②We finally persuaded Ben______the wisdom of the decision. ③Stressing successes isn't wrong，but for many people it's not __________ (persuade). 能力提升——句型转换 ④I am trying to persuade him to give up the attempt. →I am trying to __________________________ the attempt. ⑤Can we persuade her out of carrying out the foolish plan? →Can we ___________________________ the foolish plan? to give　 of　 persuasive　 persuade him into giving up　 persuade her not to carry out 2 memorable adj.难忘的，值得纪念的 (教材原句)A common technique to make an impact is to create a memorable slogan. 一种用于影响消费者的常见手段是创作一则令人难忘的广告语。 (1)memory n.　　　　　 记忆力；记忆，回忆 in memory of 为了纪念 have a good memory 记性好 loss of memory/memory loss 失忆 in one's memory 在某人的记忆中 (2)memorize v. 记住 (3)memorial adj. 纪念的，追悼的 佳句　In a word，the trip will be both relaxing and rewarding，which is bound to be a memorable experience for you.总之，这次旅行既轻松又有收获，这对你来说一定是一次难忘的经历。 基础练透——单句语法填空 ①Ahead of Tomb Sweeping Day，the local branch of Red Cross Society of China has held the 16th __________(memory) ceremony in honor of China's organ donors. ②The main problem in my study is that words are difficult to ___________ (memory). ③As little boys and girls have ____ very good memory，they can learn a lot of English words by heart. ④Gao Tingyu of China claimed the gold in the Men's 500 meters，creating one of the most ___________(memory) moments. memorial　 memorize　 a　 memorable　 能力提升——一句多译 这座纪念碑是为了纪念那些为保卫祖国牺牲的人而建立的。 ⑤The monument was set up _____________ those who died in defence of their country.(memory) ⑥The monument was set up _____________those who died in defence of their country.(honour) in memory of　 in honour of 3 get across 被传达，被理解，把……讲清楚 (教材原句)And what message does it try to get across? 它试图传达什么样的信息？ get across to (sb.)/get sth. across to (sb.) 　　　　　　　　 被传达/理解；把……讲清楚 get away from 逃离；远离；避开 get down to(doing) sth. 开始认真处理/对待，开始(做)某事 get through 穿过；完成；接通电话；用完；通过 佳句　I created a way of getting my message across while using as few words as possible. 我想出了一种能言简意赅地表达自己意思的方法。 基础练透——单句语法填空 ①It's time that I got down to _________ (think) about my future. ②She was very anxious to get away______ cities and back to nature. 能力提升——微写作 ③我们必须让公众明白毒品是危险的这一简单事实。 We must_______________________ the simple fact that drugs are dangerous. thinking　 from　 get across to the public 4 the＋比较级，the＋比较级 越……，就越…… (教材原句)The more we like the brand ambassador，the more we will be attracted to buy the product.我们越喜欢这位品牌大使，就越会受其吸引而去购买相关产品。 (1)“the＋比较级(＋主语＋谓语)，the＋比较级(＋主语＋谓语)”意为“越……就越……”。 (2)“比较级＋and＋比较级”意为“越来越……”。 (3)“the more...，the less...”意为“越……就越不……”。 佳句　The harder you study，the greater progress you'll make. 你学习越刻苦，取得的进步就越大。 名师点津　“the＋比较级，the＋比较级”结构中，第一个“the＋比较级”是表示条件状语从句，在表示将来意义的情况下，用一般现在时表示将来。 基础练透——单句语法填空 ①It becomes ________and ________when spring comes.(warm) ②The more careful you are，the _______(few) mistakes you will make. 能力提升——微写作 ③老师做的越少，学生做的就越多，他们将学到的越多。 The less the teacher does，__________________________________________ _______． warmer warmer　 fewer the more the students do and the more they will learn 5 absorb vt.理解，掌握；吸收；吸引全部注意力 (教材原句)We absorb these marketing messages without thinking about them too much... 我们没有多加思考就吸收了这些促销信息…… (1)absorb/attract/draw one’s attention 　　　　　　　　 吸引某人的注意 absorb...into... 把……吸收进…… absorb oneself in... 使全神贯注 (2)absorbed adj. 专心致志的 (be/get) absorbed in... 全神贯注于…… (3)absorbing adj. 吸引人的，引人入胜的 佳句　Additionally，sitting on the grass and enjoying the tasty food and drinks provided by sponsors，we will be fully absorbed in the attractive and fascinating performances. 此外，坐在草地上，享受赞助商提供的美味食物和饮料，我们将完全沉浸在迷人和引人入胜的表演中。 基础练透——单句语法填空 ①The Smiths were so ________ (absorb) in watching TV that they didn't hear the knock on the door. ②The drug is quickly absorbed ____ the bloodstream. ③I read her last novel and found it extremely _________(absorb). 能力提升——一句多译 我专心于练习英语，我的英语口语非常流利。 ④I ________________________________，so I have developed fluency in spoken English. ⑤______________________________________________，I have developed fluency in spoken English. absorbed　 into　 absorbing am absorbed in practising English Absorbed in/Absorbing myself in practising English 6 not only...but also...句型 (教材原句)Not only will this make them feel more valued and enable them to see what they are most interested in，but it will also help companies target their customers more efficiently to have a positive effect on sales. 这不仅会让消费者觉得自己更受重视，还能让他们看到自己最感兴趣的内容，此外也能帮助公司更加有效地锁定目标客户，从而对销售量产生积极影响。 句式分析　句中“not only...but also...”结构意为“不仅……而且……”，其中but后可省略also。 (1)not only...but (also)...连接的两个并列成分作主语时，谓语动词的人称与数遵循“就近原则”。 (2)not only...but (also)...连接两个并列分句，且not only置于句首时，not only后面的句子需使用部分倒装。 佳句　She was not only intelligent but also very musical. 她不仅聪明，而且极具音乐天分。 联想发散　类似not only...but also...连接并列主语，谓语动词的单复数依据就近原则的结构还有： neither...nor...，either...or...，not...but... 基础练透——单句语法填空 ①Not only the students but also the teacher _____(be) against the plan then. ②Either you or Tom____(be)to attend the meeting that is due tomorrow. 能力提升——微写作/句式升级 ③您不仅可以帮助我们的年轻志愿者发展个人能力，还可以学习新技能，提高文化意识。 Not only ______________________________________________，but you'll also learn new skills and increase your cultural awareness. ④The sun not only gives us light，but it also gives us heat. →____________________________________________________(倒装句) was　 is will you help our young volunteers to develop personally Not only does the sun give us light，but it also gives us heat. 7 amuse vt.(提供)消遣；逗笑 (教材原句)After lunch the residents and the young volunteers amused themselves with art activities which include Chinese painting and calligraphy. 午餐后，居民和青年志愿者们参加了包括中国绘画和书法在内的艺术活动。 (1)amusement n.　　　 消遣；娱乐(活动) to one's amusement 让某人感到愉快的是 in/with amusement 愉快地；津津有味地 (2)amusing adj. 好玩的，好笑的，有趣的 (3)amused adj. (感到)愉快的；逗乐的 佳句　The comedy was full of humour，which not only amused the audience，but also built up their confidence in life. 这部喜剧充满了幽默，不仅逗乐了观众，也建立了他们对生活的信心。 基础练透——单句语法填空 ①He stopped and watched with ___________ (amuse) to see the child so absorbed. ②There's no reason to be disappointed.As a matter of fact，this could be rather _________ (amuse). amusement　 amusing　 能力提升——微写作 ③嬉水可以使孩子们开心好几个小时。 Playing with water can keep ________________________． 语境串记 Mr Wang is an amusing person who often amuses us with amusing stories.So staying with him is really a kind of amusement. 王先生是一个有趣的人，他经常用有趣的故事逗我们开心。所以和他在一起真的是一种娱乐。 children amused for hours 维度1　单词拼写 1．I'm writing to complain about a pair of sneakers I recently _________ (购买) from your website. 2．Alcohol may take a few minutes to be ________ (吸收) into the bloodstream and start action on the brain. 3．They're offering a 10% ________(折扣) on all sofas this month. 随堂演练 purchased　 absorbed　 discount 维度2　单句语法填空 1．He is trying to persuade local and foreign businesses __________(invest) in the project. 2．To my __________(amuse)，he couldn't get the door open. 3．This year has also recorded many __________(memory) Chinese voices，Chinese moments and Chinese stories. to invest　 amusement　 memorable 维度3　完成句子 1．时代变了，我也变了。(so＋助动词＋主语) Times have changed and __________． 2．我读了关于你们学校英文报纸改革的消息，那就是我写信来谈谈我的看法的原因。(that's why...) I read about the reform of your school English newspaper，and _______________________________________． 3．这所校园的风格与中国大多数大学有很大不同。(that) The style of the campus is quite different from ___________________________． 返回 so have I that's why I'm writing to voice my opinion　 that of most Chinese universities 课时精练 返回 层级一　过基础　教材核心知识精准练 维度1　根据汉语或首字母提示填入单词的适当形式(每小题1分，共10分) 1．Traffic reaches its _____ (顶峰)between 8 and 9 in the morning. 2．Do what you can to give her confidence and ______ (使增长) her morale (士气). 3．It is more meaningful not to shout empty _______(标语) but to donate books and sports goods to children in need. 4．To help them get a suitable job，a job hunting fair that was ________(专门制作) to foreign talents was held in Beijing recently. 5．Our products compare favourably with all the leading ______(品牌). peak　 boost　 slogans　 tailored　 brands　 6．She found a company to _______(赞助) her through college. 7．The treatment involves the _________(放置) of twenty-two electrodes in the inner ear. 8．The __________(大使) refused to give any interviews to journalists or TV men. 9．She switched to another c______ to watch the football match. 10．She ultimately p________ a small piece of land with her husband and began growing their own foods. sponsor　 placement　 ambassador　 hannel　 urchased 维度2　在空白处填入1个适当的单词或括号内单词的正确形式(每小题1分，共10分) 1．We tried many ways to persuade him ____ following our advice，but in vain. 2．Not all the ______________ (advertise) can be used to promote the sales of the products. 3．Whatever your age or interests，Buxton has something to see or do to make your visit truly ___________(memory). 4．In order to achieve our dream，we got our idea ________to our parents last Saturday. into　 advertisements　 memorable 　 across 　 5．These kids are so absorbed ____their studies that I just sit back. 6．We could do with one or two houseplants to brighten ____our room. 7．She told the boys an _________ (amuse) story. 8．We shall be grateful to you for further discount _____ your price list you sent last week. 9．He appealed ____ voters to go to the polls tomorrow. 10．The speech you referred ____ just now summed up the present situation of economy. in up 　 amusing　 off 　 to 　 to 　 维度3　完成句子/一句多译(每小题2分，共10分) 1．我记得上次你参观我们学校时给我看了一些有关那个主题的照片。(the last time) I remember you showed me some photos on that theme ___________________ ____________________． 2．锻炼不仅会降低血压，而且可能对心脏病有预防效果。 Not only _________________________________ but it also possibly protect against heart attacks. 3．最重要的是，幽默能提升你的能量，这会对你在学校、工作或个人生活中的一切产生影响。(effect) Best of all，humor raises your energy，and that can ____________________ everything you do at school，at work，or in your personal life. the last time you visited our school will exercise lower blood pressure have an effect on/upon 4．我们有很多共同点，这就是我们能够合作的原因。(that is why...) We have a lot in common.____________________________． 5．如果你更努力学习，你会在学习上取得更大的进步。 ①__________________，you ______________________ in your study.(条件状语从句) ②___________________，______________________________in your study.　 (the＋比较级，the＋比较级) That is why we can cooperate If you study harder will make greater progress　 The harder you study the greater progress you will make 维度4　课文语法填空(每小题1分，共10分) 　　Advertising，an activity of 1._________(promote) a product or service and trying to persuade people 2._______(buy) a product or service，has become part of our modern life.As media channels 3.___________(grow) in number and type，4.____have advertisements.5.______ a company wants to promote a product or service，it often launches a mass media advertising campaign.6.______(base) on the psychology behind creating a desire to buy，7.___________(advertise) have developed ways of persuading people 8.______　purchasing their products or services，including creating a 9.___________　(memory) slogan，linking their company or product to a “brand ambassador” and using product placement in films and games.Advertising in 10.____ future will be more personalized and tailored to specific needs. promoting　 to buy　 have grown　 so 　 When Based　 advertisers　 into 　 memorable　 the 层级二　过能力　学科必备素养提升练 Ⅰ.阅读理解(每小题2.5分，共10分) 　　Have you ever been on social media and seen your favourite celebrity talking about a product? These endorsements—might not be totally random，and are actually seen as a vital part of the marketing process.The question is：How do social media influencers “influence” what you buy? 　　Human desire for status and making friends，combined with our need to belong to a group，make us susceptible to being “socially influenced”．Companies often use that desire to have a similar lifestyle to a celebrity we admire to hawk or launch a product.So，what do these endorsements actually do? Firstly，they can be used to build brand awareness.A social media influencer should have a strong understanding of the platform they operate on，and therefore can create engaging content that not only adheres to the brand image，but sparks their followers' interests in a product they might never have seen before. Secondly，influencers can improve a company or product's relationship with their customer base.According to In Moment's 2018 US Retail CX Trends Report on customer loyalty，77% of buyers have been brand loyal for more than ten years.This is also true of 60% of millennials.Popular celebrity can target key demographics and talk or blog about a product，which can create an instant and lasting bond with the consumer. 　　Lastly，influencers can improve customer buying habits with seemingly “unbiased opinions”．We are more likely to respond to “peer recommendation” than traditional ads，meaning the fact we see an influencer as a “friend” can make us less likely to be sceptical about what we are seeing. So，the next time you see a celebrity talking about a product，you might want to consider that this could be a carefully crafted marketing strategy designed to target your core needs.If you find yourself perusing a product you've seen on social media，you may well have been influenced. 语篇解读　本文是一篇议论文。文章主要讨论了“社交媒体影响力”对个人购买行为的影响。 1．Why can social influencers make such engaging content? A．Because they are internet celebrities. B．Because they know how to use the platform they are working on. C．Because they have used the products themselves. D．Because they are involved in the making of the products. 细节理解题。根据第三段中“A social media influencer should have a strong understanding of...they might never have seen before.”可知，社交影响者可以制作如此有吸引力的内容是因为他们知道如何利用他们正在工作的平台。故选B项。 √ 2．Which factor does not help to make “social influence” so effective? A．Being independent. B．Making friends. C．Belonging to a group. D．Human desire for status. 细节理解题。根据第二段中“Human desire for status and making friends，combined with our need to belong to a group，make us susceptible to being ‘socially influenced’．”可知，选项A“独立”不是使“社会影响”如此有效的因素。故选A项。 √ 3．How does seeing an influencer as a “friend” affect our decision making? A．We are not much influenced. B．We believe everything they say. C．We are less doubtful about adverts we are seeing. D．We want to make friends with them. 细节理解题。根据第五段中“We are more likely to respond to...to be sceptical about what we are seeing.”可知，把有影响力的人视为朋友会影响我们的决策，因为我们会对所看到的广告不那么怀疑了。故选C项。 √ 4．What should you consider the next time you see a celebrity talking about a product? A．It is exactly what I need. B．We don't need it at all. C．There's more to learn about the celebrity. D．Our essential needs are being targeted. 推理判断题。根据最后一段中“So，the next time you see a celebrity...designed to target your core needs.”可知，下次看到名人谈论产品时，你应该考虑这是针对我们的基本需求的营销。故选D项。 √ Ⅱ.完形填空(每小题1分，共15分) 　　Doing one good deed turns into another coming your way.Liz's life was 1 forever over the course of that year.It all 2 with a single act of kindness towards two strangers who walked into her diner (小餐馆) early one morning. After they fought horrible 3 for 12 hours，Tim and Paul stepped into the 130 Diner for breakfast.When the time came to pay the bill though，they were in for a 4 ．The young waitress who had served them had 5 their conversations and paid their bill，leaving a sweet message on their check instead，“Your meal is on me today.Thanks for 6 others and running into the places everyone runs away from.” Touched，the two firefighters 7 her kind deed on social media where it quickly went viral.And that was when they found Liz Woodward had been struggling to 8 ends meet for the last few years after her father suffered a brain disease that left him paraplegic(瘫痪). 9 to help the woman who had showed such kindness even if she was suffering，they 10 a campaign to raise $10，000 for a wheelchair accessible for her father.The 11 ，however，did not stop pouring in when the campaign ended.Having 12 of her kind deed，Mobility Ventures，which made the wheelchairs，refused to take the money and gave the Woodward family one for free. 　　Liz couldn't be too 13 to many strangers who have reached out to help her，saying，“The kindness and generosity the 14 supporters and the Mobility Ventures have shown is really incredible，and I hope this brings hope to others in 15 situations，and inspires people to help those in need in any way possible. 语篇解读　本文是一篇记叙文。文章主要讲述了女服务员Liz在餐厅为两位消防员买了单，感谢他们为别人服务，而这两个消防员得知了她的困难后，也为她发起募捐活动的故事。 1．A．created B．changed C．spent D．disturbed 2．A．met B．ended C．formed D．started 根据后文“with a single act of kindness towards two strangers who walked into her diner early one morning”可知讲述了故事开始的经过。故选D。 √ √ 根据上文“Liz's life was”以及后文Liz因为善举得到了他人的帮助，可知她的生活被永远改变了。故选B。 3． A．fire B．flood C．earthquake D．hurricane 4．A．satisfaction B．reminder C．surprise D．inspiration 结合后文Liz替他们买了单，可知他们很惊讶。故选C。 √ √ 根据后文“the two firefighters”可知这两人是消防员，所以是与火灾搏斗。故选A。 5．A．interrupted B．ignored C．joined D．overheard 6．A．changing B．educating C．serving D．attacking 根据后文“others and running into the places everyone runs away from”可知Liz感谢两个人为他人服务。故选C。 √ √ 根据上文“The young waitress who had served them had”可知年轻女服务员是无意中听到他们谈话的，故选D。 7．A．wrote B．sent C．introduced D．shared 8．A．make B．take C．keep D．live 根据后文“ends meet”可知为短语make ends meet表示“收支平衡，量入为出”。故选A。 √ √ 根据后文“her kind deed on social media”可知，两个消防员在社交媒体上分享了Liz的善举。故选D。 9．A．Embarrassed B．Encouraged C．Determined D．Threatened 10．A．set up B．take up C．pick up D．make up 根据后文“a campaign to raise$10，000”可知两名消防员发起了一项筹集1万美元的活动，故选A。 √ √ 根据后文“to help the woman who had showed such kindness”可知他们决心帮助这个女人。故选C。 11．A．friendships B．instructions C．comments D．donations 12．A．talked B．heard C．thought D．dreamed 根据后文“of her kind deed”指Mobility Ventures公司听说了Liz的善举。故选B。 √ √ 根据上文中“campaign to raise$10，000”可知活动是为了募捐，而活动结束时，捐款却没有停止。故选D。 13．A．accessible B．sensitive C．helpful D．grateful 14．A．firefighter B．community C．campaign D．family 呼应上文“a campaign to raise$10，000”指这项活动的支持者。故选C。 √ √ 根据后文“to many strangers who have reached out to help her”可知Liz对那些帮助自己的人心存感激。故选D。 15．A．hopeless B．similar C．dangerous D．various √ 根据上文“I hope this brings hope to others in”可知Liz希望这能给处于类似情况的其他人带来希望。故选B。 Ⅲ.语法填空(每小题1.5分，共15分) 　　The Internet has brought us great 1.___________(convenient).To a certain extent，we can hardly live without it.However，it also raises all sorts of questions：when surfing the Internet，how can we protect ourselves? How can we use the Internet 2.___________ (responsible)? 　　Above all else，you should use the Internet in 3._____ safe way.You must always be careful about which sites 4.________ (trust).Another tip is to keep your personal information private，including your phone number，address and email account. convenience responsibly a to trust 　　You also need to show respect when 5.______________ (communicate) with other online users.Leave 6.__________ (comment) politely and treat others the way you would like to 7._________(treat).　8.______________________ the majority of online users are nice and friendly，there might be some users 9.________make you feel uncomfortable online.In such cases，be aware that you always have the right to say no and cut 10.____ contact. Remember that relationships you establish in the digital world are just the same as those you have in real life. 语篇解读　本文是一篇议论文。文章主要论述了如何安全、正确地使用互联网。 communicating comments be treated Though/Although/While who/that off 1．答案：convenience　 2．答案：responsibly　 考查词性转换。此处用副词修饰动词use。故填responsibly。 考查词性转换。great是形容词，修饰名词，空处需填名词convenience作宾语。故填convenience。 3．答案：a　 4．答案：to trust　 考查非谓语动词。此处是“疑问词＋动词不定式”结构。故填to trust。 考查冠词。way是可数名词，此处表示泛指，且safe发音以辅音音素开头，需用不定冠词a修饰。故填a。 5．答案：communicating　 6．答案：comments　 考查名词的单复数。comment是可数名词，此处前面没有冠词，用复数。故填comments。 考查非谓语动词。When引导的时间状语从句和主句的主语一致时，可以省略从句的主语和be动词，完整的从句是when you are communicating，省略了you are，空处需填动词-ing形式。故填communicating。 7．答案：be treated　 8．答案：Though/Although/While　 考查状语从句。此处前半句和后半句之间存在转折关系，用让步状语从句，尽管大多数人很好，但仍有部分人不友好。故填Though/Although/While。 考查动词的语态。would like to do sth.为固定用法，意为“想要做某事”，此处“你”是被对待，需填被动语态。故填be treated。 9．答案：who/that　 10．答案：off　 考查固定搭配。cut off为固定搭配，意为“切断”。故填off。 考查定语从句。这个定语从句的先行词是users指人，且从句中缺少主语，故应该用一个指人且在从句中作主语的关系代词。故填who/that。 返回 谢 谢 观 看 UNIT 1　The mass media 返回 $