Unit 6 Lesson 3 The Advertising Game 课件 2022-2023学年高中英语北师大版选择性必修第二册

LESSON 3 THE ADVERTISING GAME What makes an advertisement attractive? the product name the name of a company words of experts humorous language the concept of freedom pictures or images the unusual idea the design Sometimes, I’m attracted by an advertisement because of _______. The passage below is about advertising. Skim through the passage. What is it mainly about? a. Different types of advertisements b. The development of advertisements c. Different attitudes towards advertisements Read again and complete the table. Types __________ ___________ ____________ Classic ads give information about _________ _________ _________ to tell people ________________________________________________________________________ not suitable when _______________ _____________________________________________ not attractive finding certain products what the company sells, where they are located and the name of the product products and services are in direct competition with each other 4 Types __________ ___________ ____________ Modern ads consist of _________ _________ _________ apply _________________________________ to show people ___________ ___________ ___________ to make ads ___________ ___________ not enough to __________ pictures or words from experts modern design techniques how good the product is visually attractive be noticed Types __________ ___________ ___________ Improved modern ads combine ___________ ___________ ___________ with ______ __________ use concepts including ________________________________________________________ to stand out _______________________________________ to make people believe that __________ ____________________ repeating old ideas not ________ It does not matter ___________ ___________ ___________ ___________ ___________. the highest standard of design ways in a world of competitive advertising effective creative freedom, happiness, wealth and success they “must ha