选择性必修第四册 UNIT 4 Everyday economics（课后提能案）-【优学精研】2026年高考英语一轮总复习学用word（外研版）

UNIT 4　Everyday economics 阅读理解 A 　　（2025·广西模拟）Seasonality is a big part of business. For some industries， seasonal patterns are a defining feature. Agriculture is one obvious example； tourism another. Western toymakers notch up a huge proportion of their annual sales during Christmas. Construction is harder during cold weather， when that industry employs fewer people. 　　Firms less obviously tied to the seasons can still be deeply affected by them， as a recent review by Ian Hohm of the University of British Columbia makes clear. An analysis of social-media posts on the Internet found that dieting-related posts peak in the spring， as the season of body dysmorphia （变形） approaches. 　　Even when overall demand doesn’t vary greatly between the seasons， preferences change. Beef-eaters buy roasts in the slow-cooking winter season and plump for steaks during the summer months. Starbucks is among those firms that make seasonality a marketing event. The pumpkin-spiced latte is a reliable sign that autumn is on its way， along with falling leaves. 　　Seasonality also leaves a less obvious imprint （印记） inside organisations. This week， with so many bosses stuck on a mountain for the World Economic Forum’s annual meeting in Davos， productive employees can get on with some work and lazy ones can relax. School holidays offer an obvious form of seasonality， when employees without children are upset that they are covering for colleagues on holiday， and colleagues on holiday are upset that they have children. 　　Pay decisions are seasonal events， too. The time when employees find out their salary rises and bonuses sets off disappointment and happiness in all workplaces. In some， they are more like tsunamis. The actual date on which bonuses are paid matters too — once the money is safely put in the bank， people are more likely to move jobs. 　　There are other forms of corporate seasonality. While there isn’t much research on the impact of seasonality within firms， it’s certain that they have their own annual rhythms. 1.Why do people focus on dieting in spring posts according to the analysis？（　　） A.They want to take time to get refreshed in spring. B.They fear the summer heat will ruin their health. C.They fear summer will reveal their body shapes. D.They suffer a lack of proper food during winter. 2.What does the underlined phrase “plump for” in Paragraph 3 mean？（　　） A.Throw away. B.Decide on. C.Rule out. D.Turn up. 3.What troubles childless employees during school holidays？ （　　） A.Being unable to relax in the absence of the boss. B.Staying in step with the change of the seasons. C.Accompanying the children of their colleagues. D.Sharing the work of the employees with children. 4.What can be a suitable title for the text？ （　　） A.Companies Have Their Own Seasonal Rhythms B.School Holidays Have an Effect on Companies C.Corporate Seasonality Has a Vast Social Effect D.Employees Must Watch Beyond the Seasons B 　　（2025·怀化二模）Be honest： How often does your social media scrolling lead to shopping？ And how many of those things that TikTok made you buy did you actually need？ Enter de-influencing， the TikTok trend flipping （颠覆） influencing on its head — and aiming to save our bank balances in the process. 　　De-influencing is the TikTok trend with hundreds of millions of views that’s challenging the hype （炒作） around so-called popular products by telling you what you shouldn’t buy， instead of what you should. It’s a response to a few different things， including a general feeling of overconsumption （you don’t need more stuff just because TikTok says you do） and the cost of living crisis. 　　It sounds progressive， but once you scratch the surface， there isn’t a huge difference between influencing and de-influencing. “De-influencing is a bit of a false product，” says Kendall. “It’s still influence but it’s telling people what not to buy.”While TikTokers may be warning consumers away from expensive or well-known products， some continue to influence by telling consumers what they should buy instead. For example， buying a heated roller set on Amazon over the Dyson Airwrap — this is still suggesting products with sweeping promises. 　　Ironically speaking， de-influencing is a good strategy for influencers and brands. Rising living costs mean consumers are less likely to spend a huge amount of money on big-ticket items， which means the influencers promoting them are less likely to generate income. Turning to promoting cheaper products plays into the so-called “Lipstick Effect”， where people treat themselves to little luxuries， instead of addictions， during times of economic uncertainty. 　　What is different about de-influencing is encouraging consumers to take a moment to think about whether they need a product and whether it’s right for them versus whether they’re simply being influenced because it’s new， popular， or exciting. This is part of a bigger movement in beauty. “There is also the reduction of regimens， the ingredient diet， the skin minimalism， and the stripping back of excess linked to sustainability and over-consumption，” says Kendall. “This is a positive approach to marketing.” 5.Why does the author use the questions at the beginning of Paragraph 1？（　　） A.To introduce a topic. B.To highlight an opinion. C.To illustrate an argument. D.To predict an ending. 6.As for de-influencing， which would the author agree with？（　　） A.It’s telling people what to buy to challenge the hype. B.It is a bit of a true product influencing people. C.It responds to a general feeling of overconsumption. D.It’s an unwise strategy for influencers and brands. 7.What does de-influencing encourage consumers to do？（　　） A.Get what is popular. B.Purchase a novel product. C.Increase consumption in beauty. D.Buy only what is needed. 8.Which of the following is a suitable title for the text？（　　） A.De-influencing： The Trend Killing Influencer Marketing B.Brands are all Scared of the De-influencing Trend C.De-influencing Pushes the Shift to Overconsumption D.De-influencing： The Trend Putting Truthfulness First 3 / 3 学科网（北京）股份有限公司 $ UNIT 4　Everyday economics 语篇解读：本文是一篇说明文。文章主要介绍了季节性是商业的重要组成部分，对于一些行业来说，季节性是其重要标志。 1.C　推理判断题。根据第二段中的An analysis of social-media ... body dysmorphia（变形） approaches.可知，人们在春天的帖子中关注节食是因为他们担心夏天会暴露自己的体型。 2.B　词义猜测题。根据画线词所在句可知，人们倾向于在冬季购买烤肉，与此对比，人们在夏季选择购买牛排。由此可猜测，画线短语与decide on意思相同。 3.D　细节理解题。根据第四段中的School holidays offer ... that they have children.可知，在学校放假期间，没有孩子的员工因为要分担有孩子员工的工作而烦恼。 4.C　标题归纳题。通读全文可知，文章主要介绍了季节性是商业的一个重要组成部分。对于一些行业来说，季节性是其重要标志。因此，C项（公司的季节性具有巨大的社会影响）为文章最佳标题。 语篇解读：本文是一篇说明文。文章探讨了社交媒体上“去影响”这种新趋势如何挑战过度消费，以及它如何影响消费者的购买行为和品牌营销策略。 5.A　推理判断题。根据第一段内容可推知，作者通过提问的方式引入了“去影响”这一话题。 6.C　推理判断题。根据第三段中Kendall说的话可知，作者认为“去影响”本质上仍然是影响，只是告诉人们不要购买某些产品。由此推知，作者认为去影响是对过度消费普遍感觉的回应。 7.D　推理判断题。根据第五段第一句可知，“去影响”鼓励消费者思考他们是否真的需要某个产品，而不是仅仅因为产品是新的、流行的或令人兴奋的而受到影响。由此推知，它鼓励消费者只购买所需的东西。 8.D　标题归纳题。根据全文内容尤其是文章最后一句话可知，文章讨论了“去影响”趋势如何通过提供真实的产品信息来挑战过度消费，以及这种趋势如何被看作是一种积极的市场营销策略。 因此，D项为文章最佳标题。 学科网（北京）股份有限公司 $