内容正文:
Unit 1
The mass media
Integrated skills
The types of media
Print Media
Newspapers
Magazines
Books
Banners广告横幅
Billboards广告牌
Brochures手册
Flyers传单
Broadcasting Media
Television
Radio
Movies
Internet Media
Social networks or websites
Online forums
Podcast
Read the article below and answer the following questions.
A
Online news media
Time Development Results
In the mid-
1990s Some newspapers began to
(1) People could read the same content in both print and digital editions.
By the end
of 1999 About 1, 000 newspapers in China set up(2) , and
newspaper websites with no print editions sprang up. There was (3)
and readers could past their own comments
In the
smartphone
era News apps and official news media accounts on social media appeared,
(4) in China. News could be read
(5)
their own online news platforms
with a total membership of over
700 million
stories and almost instant updates of news events
a wider range of
on mobile devices any
time at any place
publish their own digital editions on the Internet
1. How has online news media developed over time?
By the end of 1999, news websites sprang up.
Then we entered the smartphone era. There are hundreds of thousands of news apps and official new media accounts on social media. Smartphone owners can check the latest news any time at any place.
During the past years, technology has transformed the way people get news
2. What information can you get from the chart?
With the improvement of science & technology, people change their ways to get information. Print media drops rapidly, broadcast media fall in popularity, while online media boost up.
1. To learn about a specific topic from print newspapers or TV broadcasts, people would have to carefully _______________ or wait until a certain time of day, and by then the stories may have already _________________.
2. According to one study, _____________ of online news readers regularly comment on articles.
check every page
developed further
38 percent
Listen to the interview and fil in the blanks.
B1
3. If people find an interesting online news article, they can quickly let their friends know by sending them ______ to the story or sharing it on _____________.
4. A recent survey of ___________ found that _____________ trust print news more than online news.
a link
social media
300 people
65 percent
Listen to the interview again and complete the notes below.
B2
Miss Smith’s opinion on Online news media
Reasons for the popularity of online news media
People have (1) ____________________ to news.
Readers can get the (2) _______________ whenever and wherever they want.
much easier access
latest updates
With (3) ________________, people can simply type in their search words and click “Search” to get the news they want.
Online news media makes it easy for people to interact with others and talk about news.
The future of online news media
It will develop (4) _______________ with print news media.
news sites on apps
hand in hand
Print news media is still viewed by many people as more trustworthy than online media.
It is hard to change people’s (5) _____________. Some people just enjoy the feeling of (6) ______
______________________ when reading news.
reading habits
holding
a physical newspaper
Hi, Miss Smith! Thanks for agreeing to do this interview. People are increasingly turning to the Internet instead of print media for news. It's been estimated that around 90% of people get at least some of their news online. Why do you think that is?
One major reason is that people have much easier access to news thanks to the rise of online news media. Online news is updated constantly, whenever anything newsworthy happens. So readers of online news can get the latest updates whenever and wherever they want. To learn about a specific topic from print newspapers or TV broadcasts, they would have to carefully check every page or wait until a certain time of day, and by then the stories may have already developed further. With news sites or apps, they can simply type in their search words and click “Search".
That's true. What other advantages does online news media have over print media?
Simon:
Miss Smith:
Simon:
Simon:
Miss Smith:
Simon:
I think these days, people want not only to read news, but also to interact with others and talk about the issues involved, and online news media makes that easy, One study found that 38% of online news readers regularly comment on aricles. What's more, if they find an interesting article, they can quickly let their friends know by sending them a link to the story or sharing it on social media.
I see. Does that mean print news media will disappear completely?
I don't think so. Print news media is still viewed by many people as more trustworthy with more in-depth analysis. A recent survey of 300 people found that 65% trust print news more than online news. Also, it is hard to change people's reading habits. Some people just enjoy the feeling of holding a physical newspaper when reading news. So, I think online news media will develop hand in hand with print news media for a long time to come.
Thanks, Miss Smith.
Miss Smith:
The past decades have witnessed the rapid development of online news media.
witness vt. & vi. (1)是发生……的时间或地点 (2)见证,目击
(3)作证 (4)是……的迹象
Language point
e.g. Did anyone witness the attack?
This university has witnessed quite a few changes over the years.
The past few years have witnessed great changes throughout Eastern Europe.
witness n. (1)目击人 (2)见证人,证人
e.g. Police are appealing for witnesses to the accident to come forward.
I was (a) witness to their quarrel.
Mary appeared as a witness for the defence.
【归纳】
1) vt. 目击;见证
witness for 为……作证
witness to (doing) sth.
作证证明(做)某事 (to为介词)
2) n. 目击者; 证人; 证据
a witness to sth. 某事的证人
bear/give witness to sth. 为……作证, 证明
in witness of 作为……的证据
【语境应用】写出下列句子中画线部分单词的词性及含义。
1) The past few years have witnessed great changes throughout Eastern Europe. ___________
2) One witness to the accident said the driver appeared to be drunk. ___________
3) Tony arrived home just in time to witness his brother being taken away by the police.
_________________
v. 见证
n. 目击者
v. 亲眼看见,目击
Thank you!
感谢聆听
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