Unit 1 The mass media Extended reading 课文改编练习-2025-2026学年高中英语译林版选择性必修第二册

Unit 1 The mass media Extended reading  Advertising: the power of persuasion _____ just one day, a person can see hundreds of marketing messages. Advertising ________ (become) part of our modern life. But what is advertising exactly? ______ short, it refers to the activity of ________ (promote) a product or service. In other words, it tries to persuade you _________(buy) a product or service. The history of advertising has always been closely linked with_______ of the mass media. From the ancient simple advertisements _____ (paint) on outdoor signs to the ______ (color), interactive ones in smartphone apps, the mass media and advertising have developed hand ______ hand.① ______ media channels have grown in number and type, so have advertisements. ｛________ the mass media reaches so many people｝, it is a perfect vehicle for advertisers. ｛If an advertisement is placed on a popular website or on TV ____ peak times｝, millions of people will know about the product or service ｛it is advertising｝. In addition _______ making people aware of a product or service, a successful advertisement will also create a desire to buy, thus ________(boost) business. That is｛ _____when a company wants to promote a product or service, it often launches a mass media advertising campaign｝. _______(base) on the psychology behind creating a desire to buy, advertisers have developed ways of persuading people into _______(purchase) their products or services. A common technique to make an impact is to create a _________(memory) slogan. Slogans use simple but __________(impress) language to make us remember the product or service _____________(advertise). Some of these slogans may also appeal _____ our emotions. For example, a slogan may connect a fine china teapot ｛it aims to promote ｝_____ our pride in having good taste. You will hear a ______(vary) of slogans ｛any time you turn on the TV｝. Think about your favourite one. What makes it special? What message does it try to get across?A slogan ｛________ communicates an idea effectively｝ can boost sales and even become part of popular culture.That is the power of memorable slogans. Another technique ｛advertisers often employ｝ is to link their company or product _______ a "brand ambassador--a famous actor, a sports star, or even a _______ (fiction) character. Think of a popular fast-food restaurant. Does it have a brand ambassador? Is the brand ambassador popular _______ potential customers? ②The more we like the brand ambassador, the more we will be attracted to buy the product. Of course, some advertisements are not so obvious: product placement is ________(typical) used in films with huge box-office success and TV shows _______ high ratings. Some films are now sponsored by leading brands, so that only their products appear in the films, like the watches ______(wear) by the title character in James Bond films. Other types of mass media use product placement too, ________(include) video games. ③It is not ________ (common) for sports video game series to feature different in-game ________(equip) with real brand names. We absorb these marketing messages _________ thinking about them too much, yet they probably have an effect ______ us ①｛the next time we go shopping｝. In the past, advertising was all about ___________(reach) as many people as possible with the same message. Now, advertising is becoming more digital and more personalized. Already we may see online advertisements for products ②｛we have ________ (previous) searched for on the Internet｝, and we are very likely to receive special ________(discount) and promotions __________ (target) specifically at us. In the future, advertising will be even more about understanding individual customers and sending them advertisements ｛that ________(tailor) to specific needs｝. ④Not only will this make them feel more valued and enable them to see ｛_______ they are most interested in｝, _______ it will also help companies target their customers _________(efficient) to have a positive effect on sales. 1. hundreds of ___________ 2. In short ____________ 3. refer to ____________ 4. in other words ____________ 5. be linked with ____________ 6. hand in hand ____________ 7. a perfect vehicle for ____________ vehicle n. _________ 8. 黑体句①属于由as引导的___________从句，主句是so放在句首的_______句，其结构是so+_______+__________, 表示前者和后者的情况一样。 9. millions of ____________ 10. know about ___________ 11. in addition to __________ 12. be aware of ___________ 13. launches a mass media advertising campaign ____________________ launch v. _________ 14. be based on ____________ 15. persuade sb. into doing sth. ______________ 16. appeal to ______________ 17. aim to do _______________ 18. a variety of _______________ 19. get across ______________ 20. link sth. to sth. ______________ 21. think of ______________ 22. be popular among __________________ 23. 黑体句子②属于the+比较级（...），the+比较级（...）结构，意思是 ___________________ 24. huge box-office success ____________________ 25. high ratings _________________ rating n. __________ 26. leading brands_________________ 27. so that是一个_____________从句 28. types of ________________ 29. 黑体句子③为固定句型，It is uncommon for sb. to do sth. _______________________ 30. have an effect on sb. _______________ = have an influence/impact on sth. 31. 中括号的句子①是一个the next time所引导的__________从句 32. in the past ________________ (in the future ____________) 33. 中括号的句子②是一个跟在products后面对其进行修饰的___________从句，连接词______被省略了，因为先行词在从句中作________时可省略连词。 34. search for sth. on the Internet ________________ 35. be targeted at sb. _______________ target v. ___________ n. ___________ 36. be tailored to sb. ________________ tailor v. ___________ n. ___________ 37. 黑体句子④使用了__________________的结构，not only放在句首的时候，该分句使用________语序。They are most interested in为_________从句。 4 学科网（北京）股份有限公司 $ Unit 1 The mass media Extended reading  Advertising: the power of persuasion __In___ just one day, a person can see hundreds of marketing messages. Advertising ___has become__ (become) part of our modern life. But what is advertising exactly? __In__ short, it refers to the activity of ___promoting_____ (promote) a product or service. In other words, it tries to persuade you ____to buy____(buy) a product or service. The history of advertising has always been closely linked with___that____ of the mass media. From the ancient simple advertisements __painted___ (paint) on outdoor signs to the __colorful____ (color), interactive ones in smartphone apps, the mass media and advertising have developed hand ___in___ hand.① _As_____ media channels have grown in number and type, so have advertisements. ｛____Because____ the mass media reaches so many people｝, it is a perfect vehicle for advertisers. ｛If an advertisement is placed on a popular website or on TV __at__ peak times｝, millions of people will know about the product or service ｛it is advertising｝. In addition _to____ making people aware of a product or service, a successful advertisement will also create a desire to buy, thus ___boosting_____(boost) business. That is｛ __why___when a company wants to promote a product or service, it often launches a mass media advertising campaign｝. ____Based___(base) on the psychology behind creating a desire to buy, advertisers have developed ways of persuading people into _persuading______(purchase) their products or services. A common technique to make an impact is to create a __memorable_______(memory) slogan. Slogans use simple but ___impressive_______(impress) language to make us remember the product or service ___being advertised__(advertise). Some of these slogans may also appeal __to___ our emotions. For example, a slogan may connect a fine china teapot ｛it aims to promote ｝__with___ our pride in having good taste. You will hear a _variety___(vary) of slogans ｛any time you turn on the TV｝. Think about your favourite one. What makes it special? What message does it try to get across?A slogan ｛_which___ communicates an idea effectively｝ can boost sales and even become part of popular culture.That is the power of memorable slogans. Another technique ｛advertisers often employ｝ is to link their company or product __to_____ a "brand ambassador--a famous actor, a sports star, or even a ___fictional____ (fiction) character. Think of a popular fast-food restaurant. Does it have a brand ambassador? Is the brand ambassador popular __among_____ potential customers? ②The more we like the brand ambassador, the more we will be attracted to buy the product. Of course, some advertisements are not so obvious: product placement is __typically___(typical) used in films with huge box-office success and TV shows ___with____ high ratings. Some films are now sponsored by leading brands, so that only their products appear in the films, like the watches __worn____(wear) by the title character in James Bond films. Other types of mass media use product placement too, ___including_____(include) video games. ③It is not _uncommon____ (common) for sports video game series to feature different in-game _equipment_____(equip) with real brand names. We absorb these marketing messages ___without______ thinking about them too much, yet they probably have an effect ___on___ us ①｛the next time we go shopping｝. In the past, advertising was all about ___reaching________(reach) as many people as possible with the same message. Now, advertising is becoming more digital and more personalized. Already we may see online advertisements for products ②｛we have __previously______ (previous) searched for on the Internet｝, and we are very likely to receive special __discounts______(discount) and promotions __targeted________ (target) specifically at us. In the future, advertising will be even more about understanding individual customers and sending them advertisements ｛that ___are tailored_____(tailor) to specific needs｝. ④Not only will this make them feel more valued and enable them to see ｛___what___ they are most interested in｝, __but_____ it will also help companies target their customers ___efficiently______(efficient) to have a positive effect on sales. 1. hundreds of _成百上千的_____ 2. In short _____简而言之______ 3. refer to ____涉及；提到；参考________ 4. in other words ____换而言之________ 5. be linked with ____与...联系________ 6. hand in hand __携手_________ 7. a perfect vehicle for ____...的完美载体________ vehicle n. __车辆；载体_______ 8. 黑体句①属于由as引导的__时间状语_________从句，主句是so放在句首的___倒装____句，其结构是so+__助动词_____+____主语______, 表示前者和后者的情况一样。 9. millions of ______数百万的______ 10. know about ___了解________ 11. in addition to ____除了...______ 12. be aware of ___意识到________ 13. launches a mass media advertising campaign _____发起大众传媒广告宣传活动_________ launch v. __发起_______ 14. be based on _____基于_______ 15. persuade sb. into doing sth. ___说服某人做某事___________ 16. appeal to ______呼吁；吸引________ 17. aim to do _____旨在做某事__________ 18. a variety of _____各种各样的__________ 19. get across ______被传达；被理解________ 20. link sth. to sth. __连接...和...____________ 21. think of ______想到________ 22. be popular among ____在...中受欢迎______________ 23. 黑体句子②属于the+比较级（...），the+比较级（...）结构，意思是 ____越..., 就越..._______________ 24. huge box-office success _______票房大卖_____________ 25. high ratings ____收视率高____________ rating n. _收视率________ 26. leading brands ____一流品牌_____________ 27. so that是一个______结果状语_______从句 28. types of _____类型__________ 29. 黑体句子③为固定句型，It is uncommon for sb. to do sth. _____...是正常的______________ 30. have an effect on sb. ___对...有影响____________ = have an influence/impact on sth. 31. 中括号的句子①是一个the next time所引导的____时间______从句 32. in the past _______在过去_________ (in the future ___在将来_________) 33. 中括号的句子②是一个跟在products后面对其进行修饰的_____定语______从句，连接词_that_____被省略了，因为先行词在从句中作____宾语____时可省略连词。 34. search for sth. on the Internet _____在互联网上搜寻...___________ 35. be targeted at sb. __针对某人_____________ target v. /n.___目标（是）________ 36. be tailored to sb. _____专门为...制作以满足需求____ tailor v. ___定做 n. ___裁缝______ 37. 黑体句子④使用了___not only..but also_______________的结构，not only放在句首的时候，该分句使用___倒装_____语序。They are most interested in为____宾语_____从句。 4 学科网（北京）股份有限公司 $