UNIT 1 Section Ⅳ Extended reading-【金版新学案】2025-2026学年新教材高二英语选择性必修第二册同步课堂高效讲义教师用书word（译林版）

Section Ⅳ　Extended reading & Project & Assessment

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①advertising n．广告活动，广告业

②persuasion n．说服，劝说；信仰

③in short 简而言之

④refer to 指的是；参考，查阅；提到，提及

⑤promote vt.推销，宣传

⑥be linked with与……有关

⑦the mass media 大众传媒

⑧interactive adj.互动的

⑨hand in hand 联合

⑩channel n．途径，渠道；电视台；频道；方法；水渠

⑪at peak time高峰时期，黄金时段

⑫a huge number of许多，大量

⑬boost vt. 使增长，使兴旺 n．增长，提高；帮助，激励

⑭launch vt. 发动，发起

⑮campaign n．(有计划的)活动

⑯psychology n. 心理，心理特征；心理学

⑰purchase vt.买，购买 n．购买，采购；购买的东西，购买项目

⑱technique n. 技巧，方法

⑲a memorable slogan令人难忘的广告语

⑳appeal to 吸引

㉑a variety of 各种各样的

㉒effectively adv. 有效地

㉓employ vt.使用，利用

㉔a fictional character 一个虚构的人物

㉕brand n．品牌；类型；烙印

㉖ambassador n. 大使，代表

㉗potential adj.潜在的

㉘placement n．放置；安置

㉙rating n. 收视率；等级，级别

㉚sponsor vt.赞助；主办；为慈善活动捐款；资助

n．赞助商；为慈善活动捐款的人

㉛the title character 主人公

㉜absorb vt.理解，掌握；吸收；吸引全部注意力

㉝have an effect on 对……有影响

㉞digital adj.数字的，数码的

㉟personalized adj.个性化的

㊱discount n．折扣 vt.打折出售

㊲target vt.面向……，把……作为目标

㊳tailor vt.专门制作，定做 n. 裁缝 ,◎

Advertising①：the power of persuasion②

In just one day，a person can see hundreds of marketing messages.Advertising has become part of modern life.But what is advertising exactly？In short③，it refers to④ the activity of promoting⑤ a product or service.In other words，it tries to persuade people to buy a product or service.

The history of advertising has always been closely linked with⑥ that【1】 of the mass media⑦.From the ancient simple advertisements painted on outdoor signs to the colourful，interactive⑧ ones in smartphone apps，advertising and the mass media have developed hand in hand⑨.As media channels⑩ have grown in number and type，so have advertisements【2】．

【1】that此处指“同类替代”。

【2】so置于句首，引起句子部分倒装。

Because the mass media reaches so many people，it is a perfect vehicle for advertisers.If an advertisement is placed on a popular website or on TV at peak times⑪，a huge number of⑫ people will know about the product or service it is advertising.In addition to making people aware of a product or service，a successful advertisement will also create a desire to buy，thus boosting⑬ business.That is why when a company wants to promote a product or service，it often launches⑭ a mass media advertising campaign⑮.

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Based on the psychology⑯ behind creating a desire to buy，advertisers have developed ways of persuading people into purchasing⑰ their products or services.A common technique⑱ to make an impact is to create a memorable slogan⑲.Slogans use simple but impressive language to make us remember the product or service being advertised.Some of these slogans may also appeal to⑳ our emotions.For example，a slogan may connect a fine china teapot it aims to promote with our pride in having good taste.You will hear a variety of㉑ slogans any time you watch TV【3】．Think about your favourite one.What makes it special? And what message does it try to get across? A slogan which communicates an idea effectively㉒ can boost sales and even become part of popular culture.That is the power of memorable slogans.

【3】any time引导时间状语从句。

Another technique advertisers often employ㉓ is to link their company or product to a “brand ambassador”—a famous actor，a sports star，or even a fictional character㉔.Think of a popular fast-food restaurant.Does it have a brand㉕ ambassador㉖？ Is the brand ambassador popular among potential㉗ customers? The more we like the brand ambassador，the more we will be attracted to buy the product.【4】

【4】the＋比较级，the＋比较级，意为“越……，就越……”。

Of course，some advertisements are not so obvious：product placement㉘ is typically used in films with huge box-office success and TV shows with high ratings㉙.Some films are now sponsored㉚ by leading brands，so that only their products appear in the films【5】，like the watches worn by the title character㉛ in the James Bond films.Other types of mass media use product placement too，including video games.It is not uncommon for sports video game series to feature different in-game equipment with real brand names.We absorb㉜ these marketing messages without thinking about them too much，yet they will probably have an effect on㉝ us the next time we go shopping【6】．

【5】so that引导结果状语从句。

【6】next time引导时间状语从句。

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In the past，advertising was all about reaching as many people as possible with the same message.Now，advertising is becoming more digital㉞ and more personalized㉟.Already we may see online advertisements for products or services we have previously searched for on the Internet