UNIT 6 Section Ⅴ Lesson 3-【金版新学案】2025-2026学年新教材高二英语选择性必修第二册同步课堂高效讲义教师用书word（北师大版）

Section Ⅴ　Lesson 3

Step One：Pre-reading

Enjoy these advertisements.And talk about why these advertisements attract you.

The two ads are attractive mainly because of their innovative design that can arouse people’s imagination.

Step Two：While-reading

Ⅰ.Read for the main idea

What’s the main idea of the text？

A．The benefits of the advertising activities.

B．The features and role of the advertising games.

C．The developing ways to the future advertisement.

D．The difference between traditional and modern advertisements.

答案：B

Ⅱ.Match the main idea with each paragraph

Para.1　 　  A．The fundamental purpose of advertising.

Paras.2－4   B．The purpose of public advertising.

Para.5     C．The difference between classic advertisement and modern

 advertisement.

Para.6    D．The characteristics of today’s advertisement.

答案：Para.1　A　Paras.2－4　C　Para.5　D　Para.6　B

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Ⅲ.Read for the structure

Ⅳ.Read for details

1．What do advertisements encourage people to do？

A．To buy something that they don’t need.

B．To buy a product or service.

C．To tell people to do something beneficial to them.

D．To cheat people.

2．The top advertisers use humour as well as new and unusual ideas    ．

A．to create something new

B．to persuade people to buy their products

C．to make people notice their products

D．all of the above

3．What are public advertisements meant to do？

A．To ask people to help others.

B．To make people think they are useful.

C．To educate people about problems that affect public welfare.

D．To tell people not to smoke.

4．What order is the passage written in？

A．Time. B．Places.

C．The process of events. D．Feelings.

5．Which word best describes the author’s attitude to advertisements？

A．Skeptical.    B．Admirable.

C．Objective.    D．Critical.

答案：1－5　BDCAC

Step Three：Post-reading

Ⅰ.难句解构

1．教材原句：For this reason，it’s now normal to see advertisements that consist of pictures or words from experts to show people how good the product is.

结构分析：此句为主从复合句。其中that引导定语从句，how引导宾语从句。

汉语翻译：因此，现在看到包含专家的图片或话语，向人们展示产品有多棒的广告是正常的。

2．教材原句：They realise that it does not matter how attractive the idea linked with the product is—most people know and anticipate that the main purpose of the advertisement is to make customers buy the product.

结构分析：此句为主从复合句。其中that引导宾语从句，how引导主语从句。

汉语翻译：他们意识到与产品关联的概念有多么吸引人并不重要——大多数人都明白也预料到了，广告的主要目的就是让客户购买产品。

Ⅱ.佳句仿写

1．[教材佳句]　However，not all advertising is about selling products and services for a profit.

[学后仿写]　并非人人都喜欢这本故事书。

Not everyone likes this storybook.

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2．[教材佳句]　In fact，in the world of advertisements，such content is as old as advertising itself.

[学后仿写]　我喜欢杭州，因为整个城市像画一样美。

I like Hangzhou because the whole city is as beautiful as a painting．