UNIT 6 Section Ⅴ Lesson 3-【金版新学案】2025-2026学年新教材高二英语选择性必修第二册同步课堂高效讲义教师用书word（北师大版）

Section Ⅴ　Lesson 3 Step One：Pre-reading Enjoy these advertisements.And talk about why these advertisements attract you. The two ads are attractive mainly because of their innovative design that can arouse people’s imagination. Step Two：While-reading Ⅰ.Read for the main idea What’s the main idea of the text？ A．The benefits of the advertising activities. B．The features and role of the advertising games. C．The developing ways to the future advertisement. D．The difference between traditional and modern advertisements. 答案：B Ⅱ.Match the main idea with each paragraph Para.1　 　 A．The fundamental purpose of advertising. Paras.2－4 B．The purpose of public advertising. Para.5 C．The difference between classic advertisement and modern advertisement. Para.6 D．The characteristics of today’s advertisement. 答案：Para.1　A　Paras.2－4　C　Para.5　D　Para.6　B 学生用书第110页 Ⅲ.Read for the structure Ⅳ.Read for details 1．What do advertisements encourage people to do？ A．To buy something that they don’t need. B．To buy a product or service. C．To tell people to do something beneficial to them. D．To cheat people. 2．The top advertisers use humour as well as new and unusual ideas ． A．to create something new B．to persuade people to buy their products C．to make people notice their products D．all of the above 3．What are public advertisements meant to do？ A．To ask people to help others. B．To make people think they are useful. C．To educate people about problems that affect public welfare. D．To tell people not to smoke. 4．What order is the passage written in？ A．Time. B．Places. C．The process of events. D．Feelings. 5．Which word best describes the author’s attitude to advertisements？ A．Skeptical. B．Admirable. C．Objective. D．Critical. 答案：1－5　BDCAC Step Three：Post-reading Ⅰ.难句解构 1．教材原句：For this reason，it’s now normal to see advertisements that consist of pictures or words from experts to show people how good the product is. 结构分析：此句为主从复合句。其中that引导定语从句，how引导宾语从句。 汉语翻译：因此，现在看到包含专家的图片或话语，向人们展示产品有多棒的广告是正常的。 2．教材原句：They realise that it does not matter how attractive the idea linked with the product is—most people know and anticipate that the main purpose of the advertisement is to make customers buy the product. 结构分析：此句为主从复合句。其中that引导宾语从句，how引导主语从句。 汉语翻译：他们意识到与产品关联的概念有多么吸引人并不重要——大多数人都明白也预料到了，广告的主要目的就是让客户购买产品。 Ⅱ.佳句仿写 1．[教材佳句]　However，not all advertising is about selling products and services for a profit. [学后仿写]　并非人人都喜欢这本故事书。 Not everyone likes this storybook. 学生用书第111页 2．[教材佳句]　In fact，in the world of advertisements，such content is as old as advertising itself. [学后仿写]　我喜欢杭州，因为整个城市像画一样美。 I like Hangzhou because the whole city is as beautiful as a painting． Ⅲ.品质升华 1．Why do modern advertisements have to attract the attention of the public？(Critical Thinking批判性思维) With the improvement of people’s aesthetic view and consumption level，modern advertising must change the means of advertising design，so as to meet the needs of consumers and promote the purchase of consumers. 2．How do you think of advertisements in your life？(Creative Thinking创造性思维) In my opinion，everything has two sides，and advertising is no exception.The existence of advertisements plays a guiding role in people’s life，which has both advantages and disadvantages.As the receivers of advertisements，we should have the ability to distinguish right from wrong. ……………………………………………………………………………◎ ①fundamental/ˌfʌndə'mentl/adj.根本的；基本的；基础的 be fundamental to...是……的基础 a fundamental difference/change 根本区别/根本性的变革 [派生]fundamentally/ˌfʌndə'mentəli/adv.根本上，完全地；基本上 ②promote vt.促进，增长 promotion n．晋升；促销活动；促进；晋级 ③agency/'eɪdʒənsi/n.代理处 agent n．代理人 ④commercial/kə'mɜːʃəl/adj.商业的，商务的 the commercial heart of the city城市的商业中心 [构词法]-ial是常见的形容词后缀，表示“有……特性的”，由-ial构成的常见的词有essential(必不可少的)，beneficial(有利的)，influential(有影响的)等。 ⑤go through经历，遭受 ⑥technological/ˌteknə'lɒdʒɪkəl/adj.技术的；科技的；工艺的 technological advances科技进步 technological change科技革新 ⑦used to do sth过去常常做某事 [辨析] be used to doing sth习惯于做某事 be used to do sth 被用来做某事 ⑧originate/ə'rɪdʒɪneɪt/vt.创始，创造 originate in/from...起源于…… ⑨sew/səʊ/vi.&vt.缝，缝纫；缝制；缝补 ⑩locate/ləʊ'keɪt/vt.位于 be located in位于 effective/ɪ'fektɪv/adj.有效的；实际的；生效的 effect/ɪ'fekt/n.效应，影响，结果；效果 effectively/ɪ'fektɪvli/adv.有效地；实际上 be suitable for...适合…… suitable/'suːtəbəl/adj.合适的，适宜的 in competition with...与……竞争 attract/ə'trækt/vt.吸引 attract sb's attention吸引某人的注意 consist of...由……构成 [近义]be made up of；be composed of present-day adj.现今的 budget/'bʌdʒɪt/n.预算 vi. &vt.把……编入预算 visually/'vɪʒuəli/adv.视觉上 visual/'vɪʒuəl/adj.视觉的，视力的 boost/buːst/n.增长vt.促进，推动 a boost in car sales汽车销售额的增长 boost sb's confidence增强某人的信心 booster/'buːstə(r)/n.令人鼓舞的事物 separate...from...把……与……分开 separate vt.隔开 stand out出色，杰出；显眼，突出 competitive/kəm'petətɪv/adj.竞争性强的，有竞争力的 the highest standard最高标准 combine...with...把……和……结合起来 combine/kəm'baɪn/vi.&vt.(使)结合，(使)组合 content/'kɒntent/n.主题，主要内容 approach/ə'prəʊtʃ/n.方式，方法 genuinely/'dʒenjuɪnli/adv.真正地 genuine/'dʒenjuɪn/adj.真的；真诚的 (be) linked with...与……有联系 link/lɪŋk/vt.把……联系起来 n．联系，关联 anticipate/æn'tɪsɪpeɪt/vt.预期，预料 as well as连同；也 aim n．目的，目标；瞄准 vi.&vt.力求达到，力争做到vt.旨在 aim to do sth力争做某事 profit/'prɒfɪt/n.利润，收益，盈利 welfare/'welfeə/n.幸福，健康；福利 participate/pɑː'tɪsɪpeɪt/vi.参加，参与 neighbourhood/'neɪbəhʊd/n.社区，住宅小区，街坊 sponsor/'spɒnsə/vt.赞助，资助；为……担保n.赞助商；资助者 ignore/ɪɡ'nɔː(r)/vt.忽视，对……不予理会；佯装未见，不予理睬 ◎…………………………………………………………………………… THE ADVERTISING GAME The advertising industry started with the fundamental① purpose of promoting② and selling goods to people who might need them.Advertising agencies③ would create a basic type of advertisement known as a commercial④ advertisement.Such advertisements have gone through⑤ a process of change over the years along with social，economic and technological⑥ developments. Classic advertisements used to⑦ give information about finding certain products.It was likely to be the name of a company，part of which might include the name of the place from which the product originated⑧.[1]For example，it could be “Shanghai Sewing⑨ Machines”，or “Tsing Tao Beer Corporation”．From the name you would know what the company sells，where they are located⑩，and the name of the product. [1]本句为主从复合句。part of which...originated为“名词＋of＋which”引导的非限制性定语从句，修饰先行词the name of a company；其中又包含一个from which引导的定语从句，修饰先行词the place。 Advertising agencies used to create this kind of advertising and it could be very effective.But then they realised that it might 学生用书第112页 not be suitable for a marketplace where products and services are in direct competition with each other.Particularly now，in modern times，advertisements need to attract and hold the attention of the public.For this reason，it’s now normal to see advertisements that consist of pictures or words from experts to show people how good the product is. [2]Others try to create advertisements that people simply enjoy looking at.As present-day advertisers often have large budgets，huge amounts of money are spent on applying modern design techniques to make these advertisements as visually attractive as possible.However，even this is often not enough to be noticed in a modern city. [2]本句为主从复合句。主句为“it＋be＋形容词＋动词不定式”句型，it为形式主语，动词不定式作真正的主语；that...is为that引导的定语从句，修饰先行词advertisements，其中宾语从句how good the product is作动词show的宾语。 Because of the boost in advertising，people are used to seeing a high standard of visual design.Modern advertisements need something else to separate them from their competitors.To stand out in a world of competitive advertising，they must combine the highest standard of design with creative ways to make people believe that they“must have the product”．For example，some advertisements may suggest that buying a car can make you free.[3]That is，they use the concept of freedom to sell the car.Other common ideas include happiness，wealth and success.In fact，in the world of advertisements，such content is as old as advertising itself [4]. [3]句中that引导宾语从句，作动词suggest的宾语；此处suggest意为“暗示”，所以宾语从句用陈述语气。 [4]此处是“as＋形容词＋as...”结构，表示同级比较。 For many of today’s advertisers，repeating old ideas is not a successful approach.Ideas that would work in the past genuinely are not as effective now.They realise that it does not matter how attractive the idea linked with the product is[5]—most people know and anticipate that the main purpose of the advertisement is to make customers buy the product.Instead， 学生用书第113页 these advertisers look for other ways to make people notice their products.The top advertisers of today believe that using humour as well as new and unusual ideas to surprise people is important [6].Their aim is to create something that has never been seen before and that people find interesting.[7]By doing this，they hope to make people forget that someone is trying to sell them something! [5]此处是“it doesn’t matter...”句型，意为“……无关紧要”，it是形式主语，how引导的从句是真正的主语，其中linked with the product为过去分词短语作后置定语，修饰名词the idea。 [6]动词-ing形式短语“using...to surprise people”作主语，谓语动词用单数形式；as well as连接humour和new and unusual ideas作using的并列宾语。 [7]本句为主从复合句。两个that都引导定语从句，修饰先行词something。主句中动词不定式to create something作表语。 However，not all advertising is about selling products and services for a profit[8].Some advertisements nowadays aim to make a contribution to society and welfare.For example，there are public advertisements，which encourage citizens to participate in improving their neighbourhood，protecting the environment，and helping other people.Over the last decade，the government has sponsored advertisements to educate the public on fighting AIDS，saving water，helping the poor，giving up smoking，etc.These advertisements have helped to increase public knowledge about topics that used to be ignored by most people，and this has made our society a better place for everyone. [8]句中not all表示部分否定，意为“并不是所有……都”。表示全部意义的副词或不定代词，如always，often，all，every，everybody，everything，both等，与表示否定意义的词not，no等连用时，表示部分否定，意为“并非总是，并非都是”等。 学生用书第114页 ……………………………………………………………………………◎ 广告游戏 广告业的根本目的是向潜在消费者推销商品。广告代理公司创造出一种基本的广告类型，也就是我们所熟知的商业广告。随着社会、经济和技术的发展，多年来这些广告经历了一个变化的过程。 以前，经典的广告常常会给出识别产品的信息。信息可能是公司名，其中一部分可能包含产品的原产地，比如“上海缝纫机”或“青岛啤酒公司”。一看名字，你就可以知道这些公司销售的产品、所在地点以及产品名称。 广告代理公司过去常制作这种广告，而且效果很好。但后来他们意识到，在产品与服务相互直接竞争的市场上，这种广告类型可能不太适合。特别是现在，在当代社会，广告需要吸引、抓住公众的注意力。因此，现在看到包含专家的图片或话语，向人们展示产品有多棒的广告是正常的。还有一些广告代理公司尝试制作人们仅仅乐意观看的广告。因为现在的广告商通常预算充足，他们会花大笔的钱采用现代设计技术，让广告尽可能具有视觉吸引力。但即便是这种广告在现代城市中也不足以引起注意。 因为广告业的迅速发展，人们已对看到高水准的视觉设计习以为常。现代广告需要另外一些东西，以便将它们与其竞争者区别开来。为了在竞争激烈的广告界凸显出来，他们必须将最高水准的设计与创造性的方法结合起来，使人们确信他们“必须购买这种产品”。例如，一些广告可能会暗示买车能让你自由。也就是说，他们借用自由的理念销售汽车。其他常见概念包括幸福、财富和成功。事实上，在广告界，这些概念和广告业一样历史悠久。 对今天很多的广告商而言，重复使用过去的概念并不会获得成功。过去可行的概念，现在已经真的不那么有效了。他们意识到与产品关联的理念有多么吸引人并不重要——大多数人都明白，广告的主要目的就是让顾客购买产品。相反，这些广告商寻找其他方法让人们注意到他们的产品。当今顶级广告商认为用幽默、新颖、奇特的创意给人们带来惊喜是很重要的。他们的目的是创造一些人们从未见过且觉得有趣的东西。由此，他们希望能使人们忘记有人在试图向他们销售商品！ 然而，并非所有的广告都是以盈利为目的销售产品与服务。现在有一些广告的目的在于为社会和福利作贡献。比如公益广告，它们鼓励市民参与改善社区、保护环境和帮助他人的活动。过去的十年里，政府赞助了一些(公益)广告，教育公众防治艾滋病、节约用水、帮助贫困人群、戒烟等。这些广告有助于增强公众对过去被大多数人忽视的话题的公共认知，也让我们的社会变得对所有人来说都更加美好。 ◎阅读单词——识记 1．an advertising agency 　　　　　 广告公司 2．children’s welfare 孩子的福祉 3．attract sponsors 吸引赞助者 4．a family budget 家庭预算 5．anticipate any major problems 预期到任何重大问题 6．sew by hand 手工缝制 7．boost profits 提高利润 8．the visual arts 视觉艺术 9．genuinely interested 真的感兴趣 10．in the same neighbourhood 在同一个社区 ◎核心单词——练通 1．a fundamental change　　　 一个根本性的变革 2．commercial vehicles 商用车辆 学生用书第115页 3．originate from plants 来源于植物 4．establish trade links with Asia 与亚洲建立贸易关系 5．a rise in profits 收益的上升 ◎拓展单词——用活 1．freedom n．自由 →free adj.自由的 2．technological adj.技术的；科技的；工艺的 →technology n．技术 3．originate vt.创始，创造 →origin n．起源 →original adj.最初的 →originally adv.原来，起初 4．locate vt.位于 →location n．位置 5．suitable adj.合适的，适宜的 →suit vt.适合 6．attract vt.吸引 →attractive adj.吸引人的 →attraction n．具有吸引力的事物 7．visual adj.视觉的，视力的 →visually adv.视觉地；视力地 8．competitive adj.竞争性强的，有竞争力的 →competition n．竞争→compete vi.竞争 →competitor n．竞争者，对手 9．combine vi.&vt.(使)结合，(使)组合 →combination n．结合 10．genuinely adv.真正地 →genuine adj.真正的 11．anticipate vt.预期，预料 →anticipation n．预料，预期；期盼，期望 12．participate vi.参加，参与 →participant n．参与者 →participation n．参与 1．规律：动词后跟-ive变成形容词 attract vt.吸引＋ive →attractive adj.吸引人的 例如：active 活跃的 restrictive adj.限制性的 2．规律：动词后跟-ant变成名词 participate vi.参加，参与＋ant →participant n．参与者 例如：assistant n．助手　accountant n．会计　　 ◎重点短语——再现 第一组　汉译英 1．经历，经受　　　　　　　 go through 2．由……构成 consist of 3．突出；站出来 stand out 4．把……与……结合起来 combine...with... 5．参加；参与 participate in 第二组　英译汉 6．in competition with 与……竞争 7．hold the attention of 引起……的注意 8．huge amounts of 大量的 9．separate...from 把……和……区分开来 10．make a contribution to 捐赠，贡献给；为……做出贡献 ◎典型句式——默背 1．句型公式　be likely to do sth“可能做某事” 教材原句　It was likely to be the name of a company (可能是公司的名字)，part of which might include the name of the place from which the product originated. 2．句型公式　It doesn’t matter＋从句 教材原句　They realise that it does not matter how attractive the idea linked with the product is (与产品关联的理念有多么吸引人并不重要)—most people know and anticipate that the main purpose of the advertisement is to make customers buy the product. 3．句型公式　部分否定 教材原句　However，not all advertising (并非所有的广告) is about selling products and services for a profit. 学生用书第116页 Ⅰ.核心词汇练全 suitable adj.合适的，适宜的 (教材原句)But then they realised that it might not be suitable for a marketplace where products and services are in direct competition with each other. 但后来他们意识到，在产品与服务相互直接竞争的市场上，这种广告类型可能不太适合。 (1)be suitable for　　　 适合于 be suitable to do sth 适合做某事 (2)suit vt. 适合 suit...to 使……适合 be suited to... 适合/适应于……　　 单句语法填空/一句多译 ①Employees should be suited to the new company culture. ②Feeling really disheartened， I was lost in thought， aiming to find a suitable (suit) strategy to handle the challenge. ③She had the ability to suit her performance to the different audience，which amazed us. ④In conclusion，it’s not suitable to include (include)English words in a Chinese dictionary. ⑤我的确认为我适合这项志愿者工作，因为我精通英语。 →I do believe I am suitable for this voluntary work，because I have a good knowledge of English.(suitable) →I do believe this voluntary work suits me，because I have a good knowledge of English.(suit) attract vt.吸引 (教材原句)Particularly now，in modern times，advertisements need to attract and hold the attention of the public.特别是现在，在当代社会，广告需要吸引、抓住公众的注意力。 (1)attract vt. 引起……的注意；使喜爱； 引起……的好感(或爱慕) attract sb to... 把某人吸引到…… attract one’s attention/interest 吸引某人的注意/兴趣 (2)attraction n． 吸引人的事物，吸引力 (3)attractive adj. 有魅力的，吸引人的 be attractive to sb 对某人有吸引力　　 单句语法填空/完成句子 ①That’s one of the less attractive (attract)aspects of her personality. ②What first attracted me to the city was its rich cultural heritage. ③When it comes to tourist attractions (attract)， the national park is definitely a top destination. ④我没料到我们的茶文化会对外国人有如此大的吸引力。(活动介绍) I didn’t expect our tea culture would be so attractive to foreigners． ⑤当凯瑟琳开车去她的办公室时，她引起了极大的关注。(动作描写) As Catherine drove to her office，she attracted a great deal of attention． 学生用书第117页 【词汇助记】 As one of the most attractive places，Mount Wuyi attracts millions of tourists every year，and one of its most famous tourist attractions is the Nine Bend River. 作为最具吸引力的地方之一，武夷山每年吸引数百万游客，其中最著名的旅游景点之一是九曲溪。 consist of 由……构成 (教材原句)For this reason，it’s now normal to see advertisements that consist of pictures or words from experts to show people how good the product is.因此，现在看到包含专家的图片或话语，向人们展示产品有多棒的广告是正常的。 (1)consist of＝be made up of＝be composed of 由……组成 (2)consist in(＝lie in) 在于；存在于…… consist with 与……一致　　 单句语法填空/一句多译 ①Success consists in the determination to keep moving forward despite difficulties. ②His words do not consist with his deeds， which makes people disappointed. ③此外，你应该有一个均衡的饮食，包括不同类型的水果和蔬菜。 →Besides，you should have a balanced diet consisting of/made up of/composed of different types of fruit and vegetables.(分词作定语) →Besides，you should have a balanced diet which consists of/is made up of/is composed of different types of fruit and vegetables.(定语从句) 【温馨提示】　consist of与consist in不用进行时态，也不用被动语态。consist of可以与be made up of互换。 competitive adj.竞争性强的，有竞争力的 (教材原句)To stand out in a world of competitive advertising，they must combine the highest standard of design with creative ways to make people believe that they “must have the product”． 为了在竞争激烈的广告界凸显出来，他们必须将最高水准的设计与创造性的方式结合起来，使人们确信他们“必须购买这种产品”。 (1)compete for...　 为……而竞争 compete with/against... 与……竞争 compete in... 在……方面竞争；参加……比赛 (2)competition n. 竞争，竞赛 competitor n. 参赛者；对手　　 单句语法填空/完成句子 ①To his delight， his daughter was chosen to compete in the national piano competition. ②The purpose of this competition (compete) is to encourage students’ interest in scientific exploration and promote scientific knowledge. ③Additionally， whenever the coach arranged some competitive (compete) drills， few athletes in the team were willing to practice with him. 学生用书第118页 ④不用说，当我在下一个节目中与她竞争时，她并没有感到受到威胁。 Needless to say，she didn’t feel threatened when I competed with/against her for the next show． 【词汇助记】 All the excited competitors who are relatively competitive are competing for the honor of winning the gold medal in the competition. 所有比较有竞争力的兴奋的选手都在为赢得比赛金牌的荣誉而竞争。 combine vi.&vt.(使)结合，(使)组合 (1)combine...with/and...　　　　 把……与……结合起来 be combined with 与……结合 (2)combination n. 结合，联合；组合；联合体，结合物 in combination (with) (与……)联合/结合　　 单句语法填空/一句多译 ①If you can combine your knowledge with practical experience， you’ll become more proficient in your field. ②Besides， could you tell me more information about the most favored combination (combine) of courses in this major？ ③均衡的饮食与有规律的锻炼相结合更有利于我们的健康。 →A balanced diet can be better for our health when it is combined with regular exercise.(combine) →A balanced diet can be better for our health when it is in combination with regular exercise.(combination) link vt.把……联系起来 n．联系，关联 (教材原句)They realise that it does not matter how attractive the idea linked with the product is—most people know and anticipate...他们意识到与产品关联的理念有多么吸引人并不重要——大多数人都明白…… link...to/with/and... 把……与……连接/联系起来 be linked to/with... 与……有联系 link up (with) (与……)连接/结合 a link with/between...and... ……与……之间的联系　　 单句语法填空/完成句子 ①From the map we can see the two highways link up here. ②As a matter of fact，there is a direct link between smoking and lung cancer. ③他们这样做的原因有很多，其中很多都与保护学生的安全有关。 They do this for a variety of reasons，many of which are linked to keeping pupils safe． 【中国元素】 In Chinese culture，red is usually linked with joy and celebration. 在中国文化中，红色通常与高兴和喜庆联系在一起。 【温馨提示】　表示“联系”、“连接”的其他表达 join...to...把……与……连接起来　connect...with/to...把……与……连接起来　associate...with...把……与……联系在一起　relate...to...把……与……联系起来 学生用书第119页 anticipate vt.预期，预料 (教材原句)...most people know and anticipate that the main purpose of the advertisement is to make customers buy the product.……大多数人都明白，广告的主要目的就是让顾客购买产品。 (1)anticipate doing sth 预料做某事；期盼做某事 anticipate that... 预料，预计…… It is anticipated that... 据预测…… (2)anticipation n. 预料，预期；期盼，期望 in anticipation of 期待着……；预计到……　　 单句语法填空/完成句子 ①We didn’t anticipate encountering (encounter) such strong opposition in the project. ②In anticipation (anticipate) of the coming exam， she spent a lot of time reviewing. ③他的父亲看着眼前一望无际的麦浪，欣慰地说，“预计今年秋天将会有一个大丰收。” His father looked at the endless wheat waves and said with relief，“It is anticipated that there will be a good harvest this autumn.” participate vi.参加，参与 (教材原句)For example，there are public advertisements，which encourage citizens to participate in improving their neighbourhood，protecting the environment，and helping other people. 比如公益广告，它们鼓励市民参与改善社区、保护环境和帮助他人的活动。 (1)participate in　　　 参加 (2)participation n. 参加 participant n. 参加者　　 单句语法填空/完成句子 ①Your participation (participate) will surely make a difference. ②Participants (participate) will be required to recite their favourite poems to share with the audience. ③“没有人天生就有自信和坚强。你必须做出改变，所以要迈出前进的第一步。”她鼓励艾米丽参加课堂活动和小组项目。 “No one is born confident and strong.You have to make a change，so take the first step forward.” She encouraged Emily to participate in classroom activities and group projects. 一词多义——dismiss A．vt.摒除，消除　B．vt.解雇　C．vt.不予考虑　D．vt.否定 ①A few officials were dismissed from their positions for taking bribes. B ②Dismissing her fears，she climbed higher. A ③He dismissed the opinion polls as worthless. C ④It’s an idea that shouldn’t be dismissed immediately and completely. D 　　 学生用书第120页 Ⅱ.典型句式讲透 句型公式：It doesn’t matter＋从句 (教材原句)They realise that it does not matter how attractive the idea linked with the product is—most people know and anticipate that the main purpose of the advertisement is to make customers buy the product. 他们意识到与产品关联的理念有多么吸引人并不重要——大多数人都明白也预料到了，广告的主要目的就是让客户购买产品。 句中it does not matter...，意为“……无关紧要”。it是形式主语。 (1)It matters a lot/a great deal/much＋从句，表示“……非常重要” What matters is... 要紧的是…… (2)a matter of... ……的问题 as a matter of fact 实际上；事实上 to make matters worse 使情况更糟的是　　 单句语法填空/完成句子 ①As a matter of fact， the performance of the young actor left a deep impression on the audience. ②To make matters worse (bad)， when I was about to catch the bus， I realized I had left my wallet at home. ③社区里的每个人都很乐于助人。无论你是新居民还是在那里住了很多年都没关系。 Everyone in the community is very helpful. It doesn’t matter whether you are a new resident or have lived there for years. 课时测评18　Section Ⅴ　Lesson 3 (时间：60分钟　满分：100分) (本栏目内容，在学生用书中以独立形式分册装订！) [语境基础练] 维度一　根据汉语意思及首字母提示填入单词的适当形式(每小题1分，共10分) 1．We hope it will be a commercial (商业的) success. 2．Sponsored (赞助) by the bank，he finished school at last. 3．My good friend once earned a living on a tight budget (预算). 4．I made this skirt just by sewing (缝) two pieces of material together. 5．There is no denying that fresh air is fundamental (基本的) to good health. 6．Regular and frequent exercise boosts (促进) our immune system and makes us look and feel better. 7．Some business owners are keen on public welfare (福利).This is how local services have been funded. 8．Though too old to work much，my grandfather is enthusiastic about neighbourhood (社区) affairs. 9．There is evidence that skin cancer is linked to exposure to the sun. 10．There are various goods in the supermarket，and the variety attracts many customers. 维度二　单句语法填空(每小题1分，共9分) 1．He went through all kinds of hardships in the old society. 2．Her fluency in English made her stand out among other applicants. 3．He admits that his latest music style originates (origin) from the combination of folk and classical music. 4．The manager failed to make his new company profitable (profit) in such a short period of time. 5．The design of this sleeping bag is improved to be suitable (suit) for kids of different ages. 6．After-class clubs provide the kids with more freedom (free) to explore their personal interests. 7．The athletes tried their best to compete for the gold medals，which left us a deep impression. 8．Only when our theory is combined with practice can the former become reliable knowledge. 9．He bought extra food in anticipation (anticipate) of more people coming than he had invited. 维度三　完成句子/一句多译(每小题4分，共16分) 1．即使你不能按时完成任务也没关系，我们可以调整一下日程安排。 It doesn’t matter if you can’t finish the task on time； we can adjust the schedule.(It doesn’t matter＋从句) 2．昨天我们俱乐部组织了一次徒步旅行活动，这次活动让我们欣赏到了大自然的美丽景色。 Yesterday our club organized a hiking trip， which allowed us to enjoy the beautiful scenery of nature．(which引导非限制性定语从句) 3．要想拥有一个强壮的身体，保持均衡的饮食和定期进行锻炼对你来说很重要。 To build a strong body， it is important for you to have a balanced diet and do regular exercise.(动词不定式作目的状语) 4．虽然智能手机给我们提供了便利，但并不是所有人都支持花太多时间在智能手机上。 →Although smart phones provide convenience for us，not all the people are in favour of spending too much time on them． →Although smart phones provide convenience for us，all the people are not in favour of spending too much time on them． 维度四　教材知识迁移(每小题1分，共10分) 阅读下面新情景，在空白处填入一个适当的单词或括号内单词的正确形式。 The advertising industry 1.that started with the purpose of promoting and selling goods has gone through changes because of the developments of society，economy and technology. Classic ads used to give information about finding certain products，the 2.location (locate) of the company and the name of the product.Though they were 3.effective (effect)，they mightn’t be suitable for marketplace.It’s normal 4.to see (see) ads that consist of pictures or words from experts to show people how good the product is in order to hold people’s attention.Moreover，some ads apply modern design techniques to make the ads 5.visually (visual) attractive. As the development of advertising，modern ads combine the 6.highest (high) standard of design with creative ways by using the 7.concepts (concept)，which can make them stand out in 8.a world of competition.Today’s top advertisers make people notice their products by using humour，aiming to create something that has never been seen before. However，not all advertising 9.is (be) about selling products and services for a profit.Public ads encourage citizens to participate in improving their neighbourhood，10.protecting (protect) the environment，and helping other people. [素能提升练] Ⅰ.阅读理解(每小题5分，共35分) A (2025·河南洛阳高二期中) ●The New York Times Headquarters： New York City， New York Founded： 1851 Standing just outside the Empire State Building， recognized as the eighth-tallest building in New York City， lies the nation’s newspaper of record： The New York Times. Founded in 1851， the paper has become a symbol of American media， having documented landmark periods in U．S. history. Maintaining an online daily circulation of close to 3 million， The New York Times is one of the most viewed news sites， with one of the largest followings on the social networking site Twitter. ●BBC Headquarters： London， United Kingdom Founded：1922 First launched as a competitor to Sky News in 1997， the British Broadcasting Corporation(BBC) grew into one of the world’s largest broadcast news organizations， known for its radio， television， and online news coverage. Established by Royal Charter in 1922， the BBC appointed its first Director-General， Sir John Reith， whose legacy， nearly a century later， enabled the British media’s domination (主宰) as one of the most visited websites with its online news service. As a whole， its brand (品牌) is a hallmark symbol of British media， with a global weekly audience of 400 million and its figures on social media considered one of the largest relative to other leading mainstream media. ●People’s Daily Headquarters： Beijing， China Founded：1948 In China， the People’s Daily， its largest newspaper， functions with a daily print circulation of 3 million. Serving the interests of the Central Committee of the Communist Party of China， the paper also publishes through other editions (版本)， including in English， French， Japanese， Portuguese， Russian， and Spanish. Its digital edition， the People’s Daily Online，launched in 1997， is the biggest Chinese news media on the web， with a considerable following on social media. ●RT Headquarters： Moscow， Russia Founded：2005 In June of 2005， a 25-year-old Russian-Armenian journalist held a press briefing to publicize the launch of RT， formerly known as Russia Today. The journalist， Margarita Simonyan， who serves as editor-in-chief， went on to lead what many can say is the most outstanding English-speaking news media in Russia， with a global weekly viewership of over 100 million.RT.com， known by some as a straight-to-the-point news site， operates in many regions of the world. Its presence on social media is also one of the vastest. RT’s YouTube presence continues to grow， with millions of subscribers and approximately seven billion views across all its channels. 语篇解读　本文是一篇应用文。文章简要介绍了《纽约时报》、英国广播公司(BBC)、《人民日报》和俄罗斯今日电视台(RT)这四家媒体机构，包括它们的总部所在地、成立时间以及各自的影响力。 1．Which of the four media has the longest history？ A．BBC. B．The New York Times. C．RT. D．People’s Daily. 答案：B 解析：细节理解题。根据The New York Times部分中“Founded：1851”；以及BBC部分中“Founded：1922”；以及People’s Daily部分中“Founded：1948”以及RT部分中“Founded：2005”可知，《纽约时报》成立于1851年，BBC成立于1922年，RT成立于2005年，《人民日报》成立于1948年。因此，通过比较这些成立时间可以确定《纽约时报》是这四个媒体中历史最悠久的。故选B。 2．What enables BBC’s domination as one of the most visited news websites？ A．Its first Director-General. B．Its wide coverage. C．Its successful change. D．Its famous brand. 答案：A 解析：细节理解题。根据BBC部分中“Established by Royal Charter in 1922， the BBC appointed its first Director-General， Sir John Reith...news service.”可知，近一个世纪后，其第一任总干事留下的遗产使英国媒体凭借其在线新闻服务成为访问量最大的网站之一。故选A。 3．What do the four media have in common？ A．They focus on news and economy. B．They share a straight-to-the-point style. C．They’ve published editions in various languages. D．They’ve succeeded as online-based news media. 答案：D 解析：推理判断题。根据The New York Times部分中“ Maintaining an online daily circulation of close to 3 million... site Twitter.”以及BBC部分中“As a whole， its brand (品牌) is a hallmark symbol of British media... leading mainstream media.”以及People’s Daily部分中“Its digital edition...following on social media.”以及RT部分中“Its presence on social media is also one of the vastest... all its channels.”可知，这四个媒体机构都在互联网上拥有成功的新闻媒体业务。故选D。 B (2025·河南驻马店高二期末) The effects of advertising often work in tricky (狡猾的) ways.Many people don’t even realize they are being marketed to when they change their behaviour after encountering advertisements.Since advertising is a powerful psychological tool，an entire field of study，which is devoted to unlocking how advertising influences consumer behaviour，has been developed. Another effect of advertising is educating consumers about specific products or services.This can be part of the persuasion written in an ad.In an advertisement，a company can influence possible buyers by showing how the product works and how it can solve the problems they face or at least ease those problems.For example，a dog owner who previously thought there was no solution to his dog’s anxiety can learn through a dog vest (背心) ad that there actually is a solution，and that solution is the gentle pressure provided by the vest. Advertisements generally use similar language.Many advertisements are designed to make the viewers take immediate action.Words and phrases often used in such ads include “Buy now！” “Get started！” and “Try now！”．Specifically，the part of an ad that pushes for immediate action is called “call to action”，which is important to any ad because it drives the viewers or listeners to take action.Besides，companies usually use persuasive language in the rest of the advertisement.This can be a recommendation from a previous buyer，a chart showing the product’s benefits，or a list of the product’s benefits. Advertising is part of marketing.Although the two terms are sometimes used interchangeably (可替换地)，they aren’t the same thing.Marketing is the broad process of researching consumers’ needs，collecting and evaluating data related to those needs and developing various strategies for attracting consumers.Advertising，on the other hand，strictly refers to the process of attracting potential customers to make a sale. 语篇解读　本文是一篇说明文。文章主要介绍了广告是如何影响着人们的。 4．What’s the effect of advertising on consumers？ A．Asking people to buy the product or service directly. B．Educating consumers about specific products or services. C．Having children as advertising targets. D．Pretending to have good sales of a product. 答案：B 解析：细节理解题。根据第二段中的“Another effect of advertising is educating consumers about specific products or services.”可知，广告的影响是教育消费者特定的产品或服务。故选B项。 5．What does the author want to show by telling the story about the dog owner？ A．Consumers are affected by advertisements offering solutions to their problems. B．Consumers learn about products for pets from advertisements. C．Consumers’ needs can be satisfied by companies devoted to advertising. D．Consumers’ problems are the inspiration for advertisers. 答案：A 解析：推理判断题。根据第二段中的“In an advertisement，a company can influence...those problems.”可知，一个公司是通过如何解决买家面临的问题或者缓解这些问题来影响他们，进而列举了关于狗的主人的故事，由此可知，列举这一事例是为了说明消费者是受到给他提供解决问题方法的广告的影响。故选A项。 6．What does the author focus on in the last paragraph？ A．The importance of advertising. B．The process of advertising. C．The effect of marketing and advertising. D．The relationship between advertising and marketing. 答案：D 解析：细节理解题。根据尾段中的“Advertising is part of marketing.Although the two terms are sometimes used interchangeably(可替换地)，they aren’t the same thing.”以及下文对这两个概念的分析可知，广告是营销的一部分，但是它们不是一回事儿，由此可知，最后一段主要关注的是广告与营销之间的关系。故选D项。 7．Which of the following can be the best title for the text？ A．What are the advantages of advertising？ B．What are people’s attitudes towards advertising？ C．How does advertising affect people？ D．How does marketing differ from advertising？ 答案：C 解析：标题归纳题。根据首段内容可知，本文主要讲述的是广告以一种微妙的方式影响着人们，现在研究领域开始致力于广告如何影响消费者行为的研究，并结合下文中的对广告影响人们的方式的分析和广告与市场营销之间的关系的介绍可知，本文的标题为“广告是如何影响人们的，”概括了全文的内容，与文章主题一致。故选C项。 Ⅱ.阅读七选五(每小题2分，共10分) (2025·江苏南京高二期末) Peking Opera is seen as a national treasure in China. However， due to today’s rapid social changes， the art form is becoming more and more isolated， especially from younger generations. Peking Opera actress Dong Yuanyuan proposed integrating the art of Peking Opera with digital technology to vie (争夺) for more young audience. 1 In November 2021， the Digital Mei Lanfang project was launched in Beijing. The late Mei Lanfang was famous for creating and acting in numerous renowned Peking Opera plays. 2 “I got very excited and emotional when I saw that Master Mei was ’really talking’ to us on stage，” Dong said. In 2022， a Peking Opera film was also shot with the virtual techniques. This has provided a very different experience for opera-lovers and aroused the interest of some young people. 3 In addition， more flexible means should be adopted to promote Peking Opera. Dong suggests that traditional artistic elements， such as tunes from Peking Opera， could also be used in pop songs in an ancient Chinese style. 4 They have not only helped audience familiarize with Peking Opera， but also popularized the art form in a way easily accepted by young people. A digital human is a human being that exists in the digital world. It is created by making digital copies of the movements of the target and then accurately reconstructing the figure in the digital world. 5 When making the digital image of Master Mei， it was very difficult to imitate his facial expressions and voice as well as the materials his costumes were made out of since they had been lost to time. So there is still a long way to go before a digital Peking Opera human with real-time interaction capability is created. A．The result was very satisfying. B．The popularity of digital technology is obvious. C．However， there are many obstacles to overcome. D．There is no doubt that young people like pop music most. E．This might be one of the most effective ways to solve the problem. F．Now， digital technology made him appear before the audience again. G．So far， a dozen such songs have been very well-received by young people. 语篇解读　本文是一篇说明文。文章主要介绍了通过数字技术传承传统京剧文化的种种方法，这些途径取得的成效以及实施过程中遭遇的困难。 1．答案：E 解析：根据上文“Peking Opera is seen as a national treasure in China. However， due to today’s rapid social changes... for more young audience.”可知，本句位于第一段段末，且E选项中的“This”指代原文中的“integrating the art of Peking Opera with digital technology”置于第一段段末与上文衔接自然。E选项“这可能是解决这一问题最有效的方法之一”符合语境。故选E。 2．答案：F 解析：根据上文“The late Mei Lanfang was famous for creating and acting in numerous renowned Peking Opera plays.”以及后文“’I got very excited and emotional ... to us on stage，’Dong said.”可知，本句主要提出梅兰芳是如何再次出现的，故F选项“现在，数字技术让他再次出现在观众面前”符合语境。故选F。 3．答案：A 解析：根据上文“In 2022， a Peking Opera film was also shot with the virtual techniques. This has provided a very different experience for opera-lovers and aroused the interest of some young people.”可知，由虚拟现实技术制作的京剧电影获得了巨大成功，故A选项“结果很令人满意”符合语境。故选A。 4．答案：G 解析：根据上文“In addition， more flexible means should be adopted to promote Peking Opera. Dong suggests ...in an ancient Chinese style.”可知，京剧的曲调也可以用在中国古代风格的流行歌曲中，再结合后文“They have not only helped audience familiarize with Peking Opera， but also popularized the art form in a way easily accepted by young people.”可知，本句主要说明后文提到的帮助观众熟悉京剧的事物(与歌曲相关)，下文中“They ”指代的是G选项中的“a dozen such songs”，故G选项“到目前为止，已经有十几首这样的歌曲深受年轻人的欢迎”符合语境。故选G。 5．答案：C 解析：根据下文“When making the digital image of Master Mei， it was very difficult to imitate his facial expressions and voice as well as the materials his costumes were made out of since they had been lost to time.”可知，下文主要叙述了制作梅兰芳数字形象过程中遇到的种种困难，而上文“A digital human is a human being that exists in the digital world. It is created by making digital copies of the movements of the target and then accurately reconstructing the figure in the digital world.”主要介绍了制作数字形象的方法，可知此处表示转折，C选项“然而，有许多障碍需要克服”符合语境。故选C。 Ⅲ.语法填空(每小题1分，共10分) (2025·贵州贵阳高二阶段练习) The animated movie Chang’an turned out to be 1. great hit in the summer season in 2023. Named after the ancient name for Xi’an in Shaanxi Province， which served as the capital of the Tang Dynasty for over 280 years， the movie brings to life some of the most iconic figures in Chinese 2. (literature) history. 3． Li Bai and Du Fu appearing in a lot of movies and TV shows in past decades， the movie 4. (employ) a novel perspective to attract viewers’ attention from the start. It begins with the memories of Gao Shi， also a renowned poet， 5. name alone can evoke(引起， 唤起) legends. In the movie， Li and Gao became lifelong friends， who witnessed the Tang Dynasty fall into decline 6. (cause) by a war led by An Lushan， who was once one of Emperor Xuanzong’s most trusted 7. (general) from a prosperous age. Besides Li and Gao， the movie also features some of the 8. (famous) poets and artists of the era， including Wang Changling， known 9. his military-themed poems， calligrapher Zhang Xu and palace musician Li Guinian. As the movie has also been scheduled 10. (release) overseas， director Zou Jing expressed his hope of attracting more foreign audiences. 语篇解读　本文是一篇说明文。文章主要介绍了动画电影《长安》在2023年暑期档大获成功，还介绍了该电影的一些情节。 1．答案：a 解析：考查冠词。此处“a great hit”表示这部影片大受欢迎，是一部热片，所以用不定冠词a/an表示泛指，great为首音节辅音单词。故填a。 2．答案：literary 解析：考查形容词。此处用形容词修饰名词“history”，意为“文学史的”。故填literary。 3．答案：Despite 解析：考查介词。由后文的非谓语“appearing”可知，此处需填介词而非连词。用介词despite表示让步，“尽管在过去的几十年里，李白和杜甫出现在了很多电影和电视节目中”，符合句意，注意首字母大写，故填Despite。 4．答案：employs 解析：考查动词的时态和主谓一致。此处描述事实且由下一句的谓语动词“begins”可知此处为一般现在时。而句子主语是“movie”，故填employs。 5．答案：whose 解析：考查定语从句。分析句子可知，此处为关系代词引导的非限制性定语从句，先行词poet在从句中作name的定语成分。故填whose。 6．答案：caused 解析：考查非谓语动词。分析句子可知，此处用非谓语动词作后置定语修饰decline，decline和cause之间为被动关系，所以用过去分词形式。故填caused。 7．答案：generals 解析：考查名词复数。general在此处用作名词“将军”，在one of...结构中使用复数形式，意为“最受信任的将军之一……”。故填generals。 8．答案：most famous 解析：考查形容词最高级。前面有定冠词“the”修饰，意为“是当时最出名的诗人和艺术家当中的一些……”，所以此处用形容词最高级形式。故填most famous。 9．答案：for 解析：考查固定短语。此处为固定短语be known for，意为“因……而闻名”。故填for。 10．答案：to be released 解析：考查非谓语动词。因此使用不定式表示将要做的事，又因为电影是被放映，所以使用不定式的被动语态。故填to be released。 学科网（北京）股份有限公司 $