Unit 1 The mass media Extended reading课件-2025-2026学年高中英语译林版选择性必修第二册

该高中英语课件系统涵盖构词法、核心短语及重点词汇三大模块，通过"IMA HUGGER!"等趣味标题导入，以"知识点讲解+语境例句+分层练习"为脉络搭建学习支架，帮助学生从词形转化（如found→foundation）、短语应用（如in short）到词汇辨析（如purchase/buy）逐步进阶。 其亮点在于深度融合语言能力与思维品质培养，构词法部分通过动词-名词-形容词转化练习（如accuse→accusation）夯实语言基础，重点词汇模块结合语境应用（如persuade的多句式转换）和易混词辨析提升思维层次。采用"讲练结合+趣味元素"（如结尾STRAWBE Y BEAR），学生能在实践中强化语言运用能力，教师可直接用于课堂分层教学，高效提升教学效果。

WORDS ©Axue C ntent 01 Word formation 02 03 Important phrases Key words ©Axue Part 01 Word formation ©Axue ©Axue found vt. 创建;建立,兴建 →______________n.基础;地基;基金 ____________vt.谴责,控诉→accusation n.控告;谴责 ____________vi.逐步增加→ mounting adj.增长的 elevate v.提拔;使情绪高昂→______________n.提高;提升;海拔 edit v. 编辑;校订→____________n.版本;一份,一期;版次 member n.成员;会员→_______________n.会员;会员资格 _____________vi.&vt. 广播;传播→broadcaster n.广播公司;广播员 advertise v.做广告;公布,征聘;宣传→______________n.广告活动,广告业→__________________n.广告,;广告活动,广告宣传 Word Formation foundation accuse mount elevation edition membership broadcast advertising advertisement ©Axue 1. The company was ________ (found) in 1995, and its success is built on a strong ____________ (found). 2. She decided to ________ (accuse) him of theft, which led to a formal __________ (accuse) being filed. 3. As pressure continues to ________ (mount), the ________ (mount) tension is becoming unbearable. 4. She ______________ (elevate) by her manager to a higher position, which will be a significant ___________ (elevate) in her career. Practice foundation founded accuse accusation mount mounting was elevated elevation ©Axue 5. He will _________ (edit) the manuscript before it goes to print, ensuring the final ___________ (edit) is error-free. 6. As a _________ (member) of the club, you are eligible for full ______________ (member) benefits. 7. The _____________ (broadcast) will be heard nationwide, because the event will ___________________ (broadcast) live. 8. They plan _____________ (advertise) the product on social media, and the _______________ (advertise) will target young adults. Practice membership member be broadcast broadcast advertising to advertise edition edit ©Axue Word Formation 9. ____________vt.买，购买→purchaser n.购买人;采购人员;买主 10.memory n.记忆,记忆力;回忆→______________adj.难忘的,值得纪念的 11. place v.放置,安放→_____________n.放置;安置 12. ____________v.说服;使信服→____________n. 说服,劝说;信仰 13. rate v.评估,评价,估价;划分等级→____________n.收视率;等级,级别 14.____________vt.理解,掌握;吸收→ absorbed adj.专心致志;全神贯注 15. ____________vt.(提供)消遣;逗笑→_____________n.消遣,娱乐;乐趣→ amusing adj.有乐趣的;好笑的→amused adj.被逗乐的;觉得好笑的 purchase memorable placement persuade persuasion rating absorb amuse amusement ©Axue 1. The art ___________ (place) in the lobby was controversial, sparking much debate among visitors. 2. After hours of __________ (persuade), he finally agreed to see a doctor. 3. I was so _________ (absorb) the book that I lost all track of time. 4. We need to ____________ (purchase) more supplies before the trip, so please speak to the office ____________ (purchase). Practice placement persuasion absorbed purchaser purchase ©Axue 5. The ____________ (amuse) park offers many attractions designed to keep visitors _________ (amuse). 6. The film's high _________ (rate) is impressive, considering how harshly critics originally ________ (rate) it. 7. She has a photographic _________ (memory) and recalled _________ (memory) events in great detail. Practice amused amusement rating rated memorable memory Part 02 Key Phrase ©Axue ©Axue Strawberry bear Strawberry bear Strawberry bear Strawberry bear Strawberry bear Strawberry bear Strawberry bear Key Phrases in short __________________ refer to __________________ in other words __________________ persuade sb to do __________________ be closely linked with __________________ hand in hand __________________ be placed on __________________ in addition to +n/doing __________________ make people aware of __________________ a desire to do ___________________ 简而言之 指的是/涉及 /参考 说服某人做... 换句话说 与..有密切联系 手拉手/联合 被放置在 除...之外 使人们意识到/知道... ...的欲望 are closely linked with ©Axue Strawberry bear Strawberry bear Strawberry bear Strawberry bear Strawberry bear Strawberry bear Strawberry bear Key Phrases 1. 经济和政治常常是密切相关的。 → Economy and politics often ________________________ each other. 2. 他有强烈的学习欲望。 → He has ______________ learn. 3. 换句话说，你的计划行不通。 → ________________________, your plan won't work. 4. 我们需要让人们意识到这个问题的重要性。 → We need to ________________________ the importance of this issue. 5. 这本书主要涉及第二次世界大战。 → This book mainly ____________ the Second World War. are closely linked with a desire to In other words make people aware of refers to ©Axue Strawberry bear Strawberry bear Strawberry bear Strawberry bear Strawberry bear Strawberry bear Strawberry bear Key Phrases 6. 简而言之，这个项目非常成功。 → __________, the project was a great success. 7. 除了工资，这份工作还提供医疗保险。 → ________________________ the salary, the job offers health insurance. 8. 你能说服他改变主意吗？ → Can you ________________________ change his mind? 9. 质量和价格是相辅相成的。 → Quality and price go ________________. 10. 重点被放在了改善服务上。 → Emphasis _________________ improving the service. In short In addition to persuade him to hand in hand was placed on 想要/指望做... ©Axue Strawberry bear Strawberry bear Strawberry bear Strawberry bear Strawberry bear Strawberry bear Strawberry bear Key Phrases be based on __________________ connect...with ... __________________ aim to do __________________ get ...across __________________ as...as possible __________________ target at __________________ be tailored to __________________ link...to __________________ 根据 /以...为基础 连接/与……联系 想要/指望做... 被理解/把...讲清楚 把...与...联系起来 尽可能... 针对.... 为...定制的；适应... aims to ©Axue Strawberry bear Strawberry bear Strawberry bear Strawberry bear Strawberry bear Strawberry bear Strawberry bear Key Phrases 1. 这个理论是基于大量实验的。 → This theory _______________ numerous experiments. 2. 我总是把这首歌与我的童年联系起来。 → I always ____________ this song ________ my childhood. 3. 新广告的目标是吸引年轻消费者。 → The new advertisement ________________ young consumers. 4. 我们的新政策旨在减少污染。 → Our new policy __________ reduce pollution. is based on connect with is targeted at aims to ©Axue Strawberry bear Strawberry bear Strawberry bear Strawberry bear Strawberry bear Strawberry bear Strawberry bear Key Phrases 5. 这个故事是为儿童量身定制的。 → This story _______________ children. 6. 请尽快把你的报告交上来。 → Please hand in your report ________________________. 7. 我发现很难把我的想法跟听众讲清楚。 → I found it hard to _______ my ideas ________ the audience. 8. 警方将这两起犯罪案件联系了起来。 → The police ________ the two crimes ______ each other. is tailored to as soon as possible get across to linked Part 03 Important words ©Axue 1. Advertising has become part of modern life.(lines 1-2) n. advertisement /ˌædvərˈtaɪzmənt/ = ad 广告 n. advertiser /ˈædvətaɪzə(r)/ n. advertising 广告活动 /广告业 1.It’s illegal to advertise tobacco products to minors in most countries. 2.They spent lots of money to advertise the new movie before its release. 3.The store advertised for part-time staff during the summer vacation. advertise /ˈædvətaɪz/ v advertise for 登广告征聘... 广告已成为现代生活的一部分。 1. A good _______________campaign will increase our sales. 2. If I had seen the _____________in time, I would have applied for the job. advertising advertisement advertising 4. If an ______________ (advertise) is placed on a popular website or on TV at peak times, a huge number of people will know about the product or service it ______________ (advertise). is advertising advertisement 3. Because the mass media reaches so many people, it is a perfect vehicle for _____________(advertise). Practice 2. In other words, it tries to persuade people to buy a product or service. ① persuade sb. to do sth. = persuade sb. into doing sth. ② persuade sb. not to do sth. = persuade sb. out of doing sth. ③ persuade sb. of sth.= convince sb of sth. persuasion n. 说服；劝说；信念 persuasive adj.有说服力的 换言之,它(广告)试图说服人们去购买一种产品或服务。 说服某人做某事 说服某人不要做某事 使某人相信某事 persuade v. 说服, 劝服 1. He was sweetened by her___________ (persuade). 2. How can I persuade you _______ my sincerity? 3. _______(base) on the psychology behind creating a desire to buy, advertisers have developed ways of persuading people _________________________(purchase) their products or service. persuasion of Based into purchasing /to purchase Practice 【语境应用】使句子的意思相同或相近 4. I persuaded him to give up playing games. →I ___________ him ________ to play games any more. →I __________ him ________ ________ playing games. 5. I couldn’t persuaded myself that he was honest. →I couldn’t persuaded myself ________ ________ ________. persuaded not persuaded out of of his honesty ① purchase sth. from. . . 从……处购买某物 make a purchase　　 采购 ② purchaser n. 买主, 购买人 ③ purchasable adj. 买得到的;可收买的 3. advertisers have developed ways of persuading people into persuading their products or services. 广告商开发了多种说服人们购买其产品或服务的方式。 purchase vt. 购买 n. 购买, 采购;购买的东西 ① I wonder if you mind telling me the __________________of your house.   我想知道你是否介意告诉我你新房子的买价。 ②You can ___________the equipment _______the local supplier. 你可以从当地的供应商处购买这种设备。 ③She ______________________on the Internet.   她在网上买了许多东西。 purchase price purchase from made many purchases Practice purchase 正式用词, 指大宗购货或购买重要东西。无感情色彩, 强调物品的购得。purchase a car买车 purchase a house买房 buy 普通日常用词, 既可指日常随意购物也可指大的购买。buy tickets 买票;buy books 买书 【易混辨析】purchase/buy 4. In addition to making people aware of a product or service, a successful advertisement will also create a desire to buy, thus boosting business. be aware of: 意识到；知道 ① become aware of 对……知道, 明白; 意识到 ② make sb. aware of sth. 使某人明白某事 ③ so/as far as I’m aware 据我所知 ④ awareness n. 认识，意识 ⑤ raise one’s awareness 提高某人的意识 一则成功的广告除了让人们了解一种产品或服务外，还会激发人们的购买欲，从而促进业务增长。 1) The little girl _________________ having done wrong. 这个小女孩儿没有意识到自己做错了事。 2) They suddenly __________________ people looking at them. 他们突然意识到人们在看着他们。 3) Officials have tried to ________________ about history. 官员们努力提高人们对历史的认识。 4) 你有没有意识到已经出了问题？(翻译) 【语境应用】完成句子 was not aware of became aware of raise awareness Were you aware that something was wrong? 5. What makes it special? And what message does it try to get across? 它想要传达什么信息？ ① get back　　 取回, 找回;恢复;返回 ② get down 记下, 写下 ③ get down to (doing) sth. 开始着手做某事 ④ get over 克服, 控制;从疾病中恢复常态 ⑤ get through 渡过(难关);通过(考试);接通(电话) ⑥get about 四处走动;(新闻或消息)传开 get across 被传达, 被理解, 把……讲清楚 Practice 1. It’s hard to ______ your ideas if you don’t speak clearly. A. get back B. get across C. get down D. get over 2. Please ______ these instructions so you don’t forget them. A. get down B. get over C. get through D. get about 3. She finally ______ her fear of public speaking. A. got over B. got through C. got down D. got back 4. It’s time to ______ business and finish the project. A. get down to B. get back C. get about D. get through B A A A Practice 1. 他克服了所有困难，最终成功了。 2. 请记下我的电话号码，以免忘记。 3. 我们需要开始认真准备考试了。 4. 谣言很快就在学校里传开了。 5. 她终于从重感冒中恢复过来了。 He got over all the difficulties and finally succeeded. Please get down my phone number so you won’t forget it. We need to get down to preparing for the exam seriously. The rumor quickly got about in the school. She finally got over the bad cold. In the future, advertising will be even more about understanding individual customers and sending them 6. In the future, advertising will be even more about understanding individual customers and sending them advertisements that are tailored to specific needs. 未来,广告将更多了解个人客户，并向他们发送针对特定需求的广告。 ① tailor sth. to/for sb. /sth. 　为……专门制作;使……适合…… ② tailored adj. 定制的;合身的;制作的 be tailored to (do) sth. 根据……定制;适合于 tailor vt. 专门制作, 定做 n. 裁缝 Practice ①Mr Smith __________________________________to his own measure.   史密斯先生让裁缝按他自己的尺寸做了几件新衣服。 ②Her new colleagues have reviewed her resume and helped her ___________ health care jobs.   她的新同事们看了她的简历, 帮助她改动使之更适合健康护理工作。 ③You’ll get in more questions and the discussion will ____________what you need most help on.   你会得到更多的问题, 讨论将针对你最需要帮助的方面。 asked the tailor to make new clothes tailor it for be tailored to Good bye! ©Axue STRAWBE Y BEAR $