内容正文:
Unit 6 Education
Section Ⅱ LESSON 2 & LESSON 3
Unit 6
返回导航
1
目录
contents
Part 01 课前 知识储备
Part 02 课堂 优化探究
Part 03 随堂 达标演练
Part 04 课时作业(八)
Unit 6
返回导航
1
课前 知识储备
返回导航
Unit 6
返回导航
1
witness
spot
originate
sew
budget
link
anticipate
profit
Unit 6
返回导航
1
neighbourhood
sponsor
高清晰度的
(使)上载,上传
上载(上传)的信息
大型公司;企业集团
互动的,交互的;合作的
根本的;基本的;基础的
代理处
增长
促进,推动
Unit 6
返回导航
1
幸福,健康;福利
advertise
advertisement
recording
freedom
commercial
technological
locate
Unit 6
返回导航
1
suitable
attract
visual
competitive
combine
Unit 6
返回导航
1
genuinely
participate
on the spot
cut out
used to do sth.
combine...with...
originate from
link...with...
as a result
Unit 6
返回导航
1
due to
go through
consist of
stand out
separate...from...
make a contribution to
participate in
find out
Unit 6
返回导航
1
F
F
T
T
Unit 6
返回导航
1
T
Unit 6
返回导航
1
Unit 6
返回导航
1
Unit 6
返回导航
1
Unit 6
返回导航
1
Unit 6
返回导航
1
Purposes
products
attractive
Unit 6
返回导航
1
words
visually
Unit 6
返回导航
1
wealth
old ideas
Unit 6
返回导航
1
humour
Unit 6
返回导航
1
ignored
Unit 6
返回导航
1
课堂 优化探究
返回导航
Unit 6
返回导航
1
Unit 6
返回导航
1
Unit 6
返回导航
1
Unit 6
返回导航
1
Unit 6
返回导航
1
witnesses
to
Unit 6
返回导航
1
Unit 6
返回导航
1
Unit 6
返回导航
1
Unit 6
返回导航
1
Unit 6
返回导航
1
spotted
where
Unit 6
返回导航
1
Unit 6
返回导航
1
Unit 6
返回导航
1
Unit 6
返回导航
1
Unit 6
返回导航
1
to attract
attractive
Unit 6
返回导航
1
Unit 6
返回导航
1
Unit 6
返回导航
1
Unit 6
返回导航
1
Unit 6
返回导航
1
in
of
Unit 6
返回导航
1
Unit 6
返回导航
1
Unit 6
返回导航
1
Unit 6
返回导航
1
Unit 6
返回导航
1
Unit 6
返回导航
1
be combined
to harm
Unit 6
返回导航
1
Unit 6
返回导航
1
Unit 6
返回导航
1
Unit 6
返回导航
1
Unit 6
返回导航
1
in
participation
Unit 6
返回导航
1
to
which
Unit 6
返回导航
1
Unit 6
返回导航
1
Unit 6
返回导航
1
Unit 6
返回导航
1
unlikely
to go
to be improved
Unit 6
返回导航
1
Unit 6
返回导航
1
Unit 6
返回导航
1
Unit 6
返回导航
1
Unit 6
返回导航
1
Nothing in the world is difficult
Not all of them
Unit 6
返回导航
1
随堂 达标演练
返回导航
Unit 6
返回导航
1
of
through
for
of
to
from
Unit 6
返回导航
1
out
In
for
to
in
Unit 6
返回导航
1
up
the rest
of which were saved for other purposes
It's less likely to
To draw maps properly
Unit 6
返回导航
1
Not everyone
as well as improve my spoken English
Unit 6
返回导航
1
课时作业(八)
点击进入
word
Unit 6
返回导航
1
谢谢观看
Unit 6
返回导航
1
Ⅰ.知识图解
重点
词汇
1. vt.亲身经历;目击
n.目击者;证人
2. n.地点
3. vt.创始,创造
4. vi.& vt.缝,缝纫;缝制;缝补
5. n.预算vi.& vt.把……编入预算
6. vt.把……联系起来n.联系,关联
7. vt.预期,预料
8. n.利润,收益,盈利
重点
词汇
9. n.社区,住宅小区, 街坊
10. vt.赞助,资助;为……担保n.赞助商;资助者
阅读词汇
11.highdefinition adj.
12.upload vi.& vt. n.
13.corporation n.
14.interactive adj.
15.fundamental adj.
16.agency n.
17.boost n. vt.
重点
词汇
18.welfare n.
拓展词汇
19. vi.& vt.为……做广告→ n.广告→advertising n.广告(业)→advertiser n.广告商
20.record v.录制;录音→ n.录制品
21.free adj.自由的;空闲的→ n.自由
22.commerce n.商业→ adj.商业的,商务的
23.technology n.技术;工艺→ adj.技术的;科技的;工艺的
24. vt.位于→location n.位置
重点
词汇
25.suit v.适合;使适宜 n.一套外衣;套装→ adj.合适的,适宜的→suitably adv.合适地;适宜地;适当地
26. vt.吸引→attraction n.吸引力;吸引人的东西;名胜→attractive adj.有吸引力的,有魅力的
27.vision n.视觉→ adj.视觉的,视力的
28.compete v.竞争→competition n.竞赛;比赛→
adj.竞争性强的,有竞争力的
29. vi.& vt.(使)结合,(使)组合→combination n.结合;联合
重点
词汇
30.genuine adj.真正的;真诚的→ adv.真正地
31. vi.参加,参与→participation n.参加;参与→participant n.参与者
重点
短语
1. 当场;当下
2. 切断,关掉,停止
3. 过去常常做某事
4. 把……和……结合起来
5. 起源于……
6. 把……和……联系起来
7. 结果
重点
短语
8. 因为
9. 经历;仔细查看,检查;通过
10. 由……构成
11. 突出
12. 把……和……区分开来
13. 为……作贡献
14. 参加
15. 找出;査明;发现
Ⅱ.阅读导学
A.阅读P58—59课文,判断正(T)误(F)。
1.From the passage,we know two types of advertisements,including classic ads and modern ads.( )
2.Classic advertisements often consist of pictures or words from experts with modern design techniques.( )
3.Modern advertisements are aiming to show people how good the product is and they are visually attractive.( )
4.Public advertisements help to increase public knowledge and make our society a better place for everyone.( )
5.The top advertisers of today think that using humour as well as new and unusual ideas to surprise people is important.(T)
5.The top advertisers of today think that using humour as well as new and unusual ideas to surprise people is important.( )
B.阅读P58—59课文,选出最佳选项。
1.According to the writer,advertisements like “Shanghai Sewing Machines” or “Tsing Tao Beer Corporation” are .
A.classic B.attractive
C.competitive D.suitable
答案 A
2.Nowadays,advertisements with are more attractive to people.
A.ideas linked to the products
B.high standards of design
C.concepts of freedom,happiness,wealth and success
D.high standards of design and ideas linked to the products
答案 D
3.The top advertisers use humour as well as new and unusual ideas .
A.to persuade people to buy their products
B.to make people notice their products
C.to create something new
D.all of the above
答案 D
4.Public advertisements are made to encourage people to .
A.help other people
B.make contributions to society
C.improve their neighbourhood
D.protect the environment
答案 B
Ⅲ.语篇结构
阅读P58—59课文,完成下列表格。
The Advertising Game
Types
Designs
1.
Drawbacks
Classic ads
·give information about
finding certain 2.
·to tell people what the company sells,where they are located and the name of the product
·not suitable for a marketplace where products and services are in direct competition with each other·not 3.
·not 3.attractive
Modern ads
·consist of experts' pictures and 4. ·apply modern design techniques
·to show people how good the product is·to make ads 5.
attractive
·not enough to be noticed in a modern city
Improved modern ads
·combine the highest standard of design with creative ways·use concepts including freedom
happiness,6. and success
·to stand out in a world of competitive advertising·to make people believe that they “must have the product”
·repeating 7. ·not effective
·It does not matter how attractive the idea linked with the product is.
Further
improved
modern ads
·use 8. as well as new and unusual ideas·create something interesting
·to make people notice their products·to make people forget someone is trying to sell them something
Public ads
·help to increase public knowledge about topics that used to be 9. by most people
·to encourage citizens to participate in improving their neighbourhood,protecting the environment,and helping other people
[重点词汇]
1.witness vt.亲身经历;目击n.目击者;证人
(教材P113)Some sites are bringing the news directly from the people who are experiencing or witnessing it,on the spot of a car accident for example.
有些网站的新闻是直接从经历或目击的人那里获得的,比如车祸现场。
[归纳拓展]
(1)witness sth./that... 目击……
witness to (doing) sth. 证实/证明
(做)某事
(2)a witness of/to sth. 某事的目击者/见证人/证明/证据
[语境感悟]
He is expected to be the key witness at the trial.
预计他将成为审判时的关键证人。
He has been witness to a terrible murder.
他目击了一起残忍的凶杀事件。
The year 1849 witnessed a great war in that country.
1849年那个国家发生了一场大战。
[佳句背诵]
The tea house witnessed a really enjoyable time for all of us.
我们在茶馆里玩得很开心。
►即学活用
单句语法填空
1 What the police did first was to question all the
(witness) involved in the accident last week.
②These facts are a witness his ignorance.
2.spot n.地点
(教材P113)Some sites are bringing the news directly from the people who are experiencing or witnessing it,on the spot of a car accident for example.
有些网站的新闻是直接从经历或目击的人那里获得的,比如车祸现场。
[归纳拓展]
(1)spot sb. doing sth.发现某人正在做
某事
(2)be spotted with 满是……的斑点;
点缀着
(3)on the spot 当场;在现场;立即
[语境感悟]
She was wearing a black skirt with white spots.
她穿着一条黑底白点的裙子。
He showed me the exact spot where he had asked her to marry him.
他把他当时向她求婚的确切地点指给我看。
I finally spotted my friend in the crowd.
我终于在人群中看见了我的朋友。
[佳句背诵]
In addition, there are famous artists who will perform how to cut paper on the spot.
此外,一些著名艺术家将会现场表演如何剪纸。
►即学活用
单句语法填空
①He was dressed in a coat,which was (spot) with stars.
②More than ten policemen turned up at the spot the accident happened.
3.attract vt.吸引
(教材P59)Particularly now,in modern times,advertisements need to attract and hold the attention of the public.
特别是现在,在现代社会,广告需要吸引和保持公众的注意力。
[归纳拓展]
(1)attract one's attention/mind吸引某人
的注意力
attract sb. to sth.吸引某人关注某事
(2)attraction n. 吸引力;吸引;
有吸引力的地方
a tourist attraction 旅游景点
(3)attractive adj. 有吸引力的;引起注
意的;引起兴趣的
[语境感悟]
What first attracted me to her was her sense of humour.
她首先吸引我的是她的幽默感。
The exhibition has attracted thousands of visitors.
展览吸引了成千上万的参观者。
Buckingham Palace is a major tourist attraction.
白金汉宫是重要的旅游胜地。
He is a very attractive man.
他是个非常有吸引力的人。
[佳句背诵]
Therefore,the film industry should make greater efforts to attract more viewers.
因此,电影产业应该做出更大的努力来吸引更多的观众。
►即学活用
单句语法填空
①The company is starting a new campaign (attract) new customers to its stores.
②No matter how (attract) they look in the store,once I get them home they're always dry,hard,and tasteless.
4.consist of 由……构成
(教材P59)For this reason,it's now normal to see advertisements that consist of pictures or words from experts to show people how good the product is.
出于这个原因,现在看到由专家提供的图片或文字组成的广告向人们展示产品有多好是很正常的。
[归纳拓展]
(1)consist of = be made up of 由……组成
(2)consist in=lie in 存在于;在于
consist with 与……一致
[语境感悟]
A football team consists of eleven players.
一支足球队由11人组成。
Love does not consist in staring at each other, but rather in looking in the same direction together.
爱不在于相互凝视,而在于一起朝同一个方向望去。
Our deeds must consist with our words.
我们必须言行一致。
[佳句背诵]
Life consists of not only sunshine but also hard times.
生活中不仅仅有阳光,还有艰难的日子。
►即学活用
单句语法填空
①Success consists the ability to continue efforts through failures.
②Listening is thus an active,not a passive behavior consisting hearing,understanding and remembering.
[温馨提示] consist of, belong to, come into being等几个短语都不能用于被动语态和进行时态。
5.combine vi.&vt.(使)结合,(使)组合
(教材P59)To stand out in a world of competitive advertising,they must combine the highest standard of design with creative ways to make people believe that they “must have the product”.
为了在竞争激烈的广告世界中脱颖而出,他们必须将最高标准的设计与创造性的方式相结合,让人们相信他们“必须拥有这个产品”。
[归纳拓展]
(1)combine...with/and...把……与……
结合起来
combine to do sth. 联合起来做某事
(2)combination n. 结合;联合;组合;
联合体;结合物
in combination (with)
(与……)联合/结合
[语境感悟]
The trip will combine business with pleasure.
此次旅行将把工作和娱乐结合起来。
You should try to combine exercise with a healthy diet.
你应该把锻炼和健康饮食结合起来。
The firm is working on a new product in combination with several overseas partners.
这家公司与几家海外合伙人在联合开发新产品。
[佳句背诵]
If you can combine your ability with/and hard work,you should be very successful.
如果你能把自己的才能和勤奋结合起来,你应该会非常成功的。
►即学活用
单句语法填空
①The study of traditions should (combine) with practice.
②It was several factors that combined (harm) our friendship.
6.participate vi.参与,参加
(教材P59)For example,there are public advertisements,which encourage citizens to participate in improving their neighbourhood,protecting the environment,and helping other people.
例如,有一些公共广告,鼓励市民参与改善社区、保护环境和帮助他人。
[归纳拓展]
(1)participate in 参加;参与
participate with sb. in sth.
与某人一起分担某事
(2)participation n. 参加;参与
participant n. 参与者;参加者
[语境感悟]
They expected him to participate in the ceremony.
他们希望他参加这个典礼。
Did you love and participate in his family?
你爱他并参与他的家庭吗?
You should participate with your friend in his sufferings.
你应当分担朋友的苦恼。
[佳句背诵]
We are pleased that you have chosen to participate with us in building great software to serve our communities.
非常高兴你的加入,我们会开发出很棒的软件来为社区服务。
►即学活用
单句语法填空
①As scheduled, we participated several instructive activities.
②I sincerely hope that the festival will be a great success and I'm looking forward to your (participate).
[重点句型]
1.(教材P58)It was likely be the name of a company,part of might include the name of the place from which the product originated.
很可能是一家公司的名称,其中一部分可能包括产品原产地的名称。
[句式分析]
(1)sb./sth be likely to do sth.
某人/某物很可能做某事
it's likely that... 很可能……
(2)unlikely adj. 不大可能发生的
be unlikely to... 不可能……
[语境感悟]
He's likely to go abroad.=It's likely that he will go abroad.
他很有可能出国。
We'll be likely to hire several people this month.
这个月我们很有可能雇佣一些人。
If you learn new workrelated skills,you'll be more likely to get a promotion or raise.
如果你学习与工作相关的新技能,你更有可能加薪升职。
[佳句背诵]
It is likely that you make your friends feel embarrassed if you don't know Chinese table manners.
如果你不懂中国的餐桌礼仪,很可能会让你的朋友感到尴尬。
►即学活用
单句语法填空
①I have learned that our boss disagrees with you.Your suggestion is (like) to be accepted.
②That means the price is likely (go) down because of the competition.
③If you can find suitable learning ways,your learning efficiency is likely (improve).
2.(教材P59)However,not all advertising is about selling products and services for profit.
然而,并非所有的广告都是为了盈利而销售产品和服务。
[句式分析]
(1)英语中的all,both,every,everybody,everything,completely,always,whole 等与否定词not连用,无论not位置如何,均构成部分否定,表示“并非……都”的意思。
(2)英语中的no,none,never,nobody,nothing,neither,no one, nowhere等表否定意义的词(组)与肯定式一起使用构成“全部否定”。
[语境感悟]
All hope was not lost.
不是所有的希望都破灭了。
Not all bamboo grows tall.
并非所有的竹子都会长得很高。
I don't agree completely.
我并不完全同意。
Not everyone likes this book.
并非人人都喜欢这本书。
None of them can do it. 他们中没有人能做这件事。
[佳句背诵]
Not all body language means the same thing in different countries,such as nodding.
并非所有的肢体语言在不同的国家都有相同的意思,比如点头。
►即学活用
完成句子
①世上无难事,只怕有心人。
if one sets his mind to it.
②并非他们中的所有人都被允许去那里。
were allowed to go there.
Ⅰ.根据语境选择恰当的介、副词填空
1.A student's education does not only consist learning academic subjects.
2.It was evident that someone had gone my possessions.
3.At Sun Hotel,you can find a room that is suitable
you.
4.He couldn't get a new job because his medical history.
5.Maria has been used driving the car on the left.
6.Raw meat must be kept separate cooked meat.
7.You think no one can stand against you—that's what you think.
8. fact,it's common to experience some serious hurt from your friends.
9.If you look it carefully,you will find it soon.
10.Everyone should make a contribution protecting the environment.
11.Over half the population of this country participate
sports.
12.They'll have to give completely on certain of their studies.
Ⅱ.完成句子
1. The factory used 65 percent of the raw materials,
.
这家工厂用了65%的原材料, 剩余的被作为它用。(介词+关系代词)
2. cause knee injuries.
它不太可能导致膝盖受伤。(likely)
3. ,you need a special pen.
要正确地画地图, 你需要一支特殊的笔。(动词不定式作目的状语)
4. likes this book.
并非人人都喜欢这本书。(部分否定)
5.I treasure this as a good chance to broaden my perspective .
我很珍惜这次好机会, 因为可以拓宽我的视野和提高我的英语口语。(as well as)
$$