Unit 5 Lesson 27 Business English课件 2024-2025学年冀教版（2012）八年级英语下册

Unit5 Buying and Selling Lesson 27: Business English 1.Knowledge aim: Enable the students to master the meanings of business terms. 2.Ability aim:Learning the differences between business English and daily English. 3.Moral aim:Enable students to learn about the importance of business English and encourage them to learn it well. Learing Objectives： Chinese successful businessman,Mr. Jake Ma. Lead-in： Do you know any business terms in English？ English is used widely all over the world. With good English, people can have more success in business. Is business English different from everyday English？ What is Business English? Business English is a language used in business activities, such as international trade, meetings and so on. For some people, it is a language used in the communication skills.     Business English is different from daily English, daily English is the dialogue with others, talking some common things, like weather or feelings. English opens a door to the world  A.Write the meaning and the part of speech for the following words. 1. everyday  2. ladder  3. position  4. congratulate 5. including 6. account B.Translate the phrases. move up beef up everyday     every day adj.每天的，日常的 n．梯子 n．位置；方位  v．祝贺 prep.包括，包含  n．账目 加强；补充 升级；提升；上升 日常的、普通的 每天 Preview detection: everyday  adj. 每天的，日常的 congratulate v. 祝贺 position  n.  位置；方位 account  n. 账目 including  prep. 包括，包含 ladder n. 梯子 Business English New words： 1.Read the text quickly and find out the main idea of it. 2.What's the structure of the article? Fast-reading： English is the language of international business.Do you know that business English can be different from everyday English?In business, people sometimes speak English in interesting ways.You might not always know what they mean.Can you guess the meanings of the sentences below? Look at this one:Buy low,sell high.It’s a short and simple sentence.Buy something at a low price,and then sell it at a high price.It makes sense, right? What does We're in the red this month mean?“Does it mean everyone is wearing red clothes?No! It means the business is losing money.Business people usually write red numbers below zero and black numbers above zero.Pretty simple, right? I am moving up the ladder may be difficult to understand.It means a person gets a better job or a better position at work.If someone tells you he or she is moving up the ladder, you should congratulate this person. How about I have to beef up my report?We know that beef is meat from cows.If you "beef something up",you make it big and strong like a cow!This sentence means "I have to make my report stronger". There are many more interesting business terms including:He's a fat cat (He's a rich person);and They cook the books (They steal money by making changes to the company's accounts). Have you heard of any other business terms or sayings? Lesson 27 Business English 2.The structure of the article is“summary-deduction-summary” 1.English is the language of international business. In business, people sometimes speak English in interesting ways. Presentation：  Read the text a second time and find the meanings of these business terms.  1. Buy low, sell high. 2. We're in the red this month. 3. I am moving up the ladder. 4. I have to beef up my report. 5. He's a fat cat. 6. They cook the books. Careful reading: English is the language of international business.Do you know that business English can be different from everyday English?In business, people sometimes speak English in interesting ways.You might not always know what they mean.Can you guess the meanings of the sentences below? Look at this one:Buy low,sell high.It’s a short and simple sentence.Buy something at a low price,and then sell it at a high price.It makes sense, right? What does We're in the red this month mean?“Does it mean everyone is wearing red clothes?No! It means the business is losing money.Business people usually write red numbers below zero and black numbers above zero.Pretty simple, right? I am moving up the ladder may be difficult to understand.It means a person gets a better job or a better position at work.If someone tells you he or she is moving up the ladder, you should congratulate this person. How about I have to beef up my report?We know that beef is meat from cows.If you "beef something up",you make it big and strong like a cow!This sentence means "I have to make my report stronger". There are many more interesting business terms including:He's a fat cat (He's a rich person);and They cook the books (They steal money by making changes to the company's accounts). Have you heard of any other business terms or sayings? Presentation： Lesson 27 Business English  Read the text a second time and find the meanings of these business terms.  1. Buy low, sell high. 2. We're in the red this month. 3. I am moving up the ladder. 4. I have to beef up my report. 5. He's a fat cat. 6. They cook the books. Buy something at a low price, and then sell it at a high price. 低价买进，高价卖出。 The business is losing money.我们的生意在赔钱(亏损)。 I got a better job or a better position at work.我升职了。 I have to make my report stronger.我要使我的报告更有说服力(完善我的报告)。 He's a rich person.他是个有钱人。 They steal money by making changes to the company's accounts.他通过修改公司的账目来窃取钱财。 Careful reading: English is the language of international business.Do you know that business English can be different from everyday English?In business, people sometimes speak English in interesting ways.You might not always know what they mean.Can you guess the meanings of the sentences below? Look at this one:Buy low,sell high.It’s a short and simple sentence.Buy something at a low price,and then sell it at a high price.It makes sense, right? What does We're in the red this month mean?“Does it mean everyone is wearing red clothes?No! It means the business is losing money.Business people usually write red numbers below zero and black numbers above zero.Pretty simple, right? Lesson 27 Business English be different from：与......不同， 其反义词组为be the same as make sense 讲得通;有道理 sense前还可加no/good等修饰词。 make no sense毫无意义 make good sense很有道理;很明智 eg：I don't think your sentence makes sense. in the red负债;亏空 其反义短语为：in the black. 有盈余,有结余。  eg：The company is still in the red. Language points I am moving up the ladder may be difficult to understand.It means a person gets a better job or a better position at work.If someone tells you he or she is moving up the ladder, you should congratulate this person. How about I have to beef up my report?We know that beef is meat from cows.If you "beef something up",you make it big and strong like a cow!This sentence means "I have to make my report stronger". There are many more interesting business terms including:He's a fat cat (He's a rich person);and They cook the books (They steal money by making changes to the company's accounts). Have you heard of any other business terms or sayings? Lesson 27 Business English move up升级，提升，上升；挪动；加快速度 eg：To move up, you need to work harder.  eg：Move up please ， or I can't get on the bus. congratulate祝贺  congratulate sb. （+ on sth）：（因某事)祝贺某人 eg：Congratulate you on your success ! congratulation（n）祝贺 单独使用时常用复数形式，也可用于offer/ send one's congratulations to sb.向某人致以祝贺 account账目，讲通常用复数形式accounts。 do the accounts记账 open/close an account开户/销户 eg：We always keep very good accounts. Language points： everyday (adj.) congratulate (v.) position (n.)  account (п.)  including (prep.)  beef up move up make sth. better, bigger, etc to change your position used or happening every day to tell sb. that you are pleased about their success the place where sb./sth. is located a written record of money having sth. as part of a group Read and match: Translate the following sentences. 1. 这不是日常的鱼类。    This is not   fish.  2. 商业英语和日常英语是不同的。 Business English is_________ __________everyday English. 3.他以高价格卖掉了他的旧车。 He sold his old car___________a high  . 4. 这一切都开始变得有意义。   It all started to    . 5. 祝贺你获得百米赛跑第一名。   Let me  you on your winning first place in the 100-metre race.  everyday different from at price make  sense  congratulate Exercise: golden handshake:黄金握手 A large sum of money that is given to somebody when they leave their job, or to persuade them to leave their job:一大笔解雇费，以让人离职 eg：When Tom left the company he was given a golden handshake.离开公司后，汤姆收到了一笔解雇费。 keep head above water:不欠债 To deal with a difficult situation, especially one in which you have financial problems, and just manage to survive:极度艰难的状态，特别是经济方面的问题，只能勉强度日 eg：Business is bad. I’m not sure how much longer we’ll be able to keep our heads above water. 生意不怎么好，我不知道日子还能勉强维持多久。 sleeping partner:隐名股东 A person who has put money into a business company but who is not actually involved in running it:不参与实际业务的投资人 eg：Tom found a sleeping partner to invest money in his business.汤姆找到了一位隐名股东投资生意。 Extension： Summary： A:New words：everyday ladder position congratulate including account B:Main sentences C:Business terms 1. Buy low, sell high. 2. We're in the red this month. 3. I am moving up the ladder. 4. I have to beef up my report. 5. He's a fat cat. 6. They cook the books. Business English 1. How could we learn Business English and become a successful person in the future?  Write  down some sentences. 2. Search the Internet and find more examples of business language or terms, and make a list of them. Homework： $$