Unit 5 Buying and Selling Lesson 29 How to Push a Product 课件 2024-2025学年冀教版（2012）八年级英语下册

Lesson 29: How to Push a Product Unit 5 Buying and Selling 单词: create, customer, already, similar, shine, offer, succeed, battle, ad, sample, quality, surely 短语: push a product, stand out, catch one’s eye, have an interest in 句子: (1) So, tell people what is special about it. (2) Third, decide what your ad will tell people about your product. (3) People coming to trade shows already have an interest in similar products. Learning Goals 1 2 知识梳理 1. Remember, you need to make your product stand out. stand out意思是“引人注目；显眼”。例如： 1). They were all pretty, but she stood out among them. 2). He is a tall, distinguished looking man who stands out in any crowd. 3). Red flags stand out brightly, set against the blue sky. 学习并积累一些与产品、推销相关的词汇和表达；能用英语去推销一个产品。 2 Free Talk • Do you know how to push a product? • Why do people make ads? 5 2. Find ways to catch their eye. catch one’s eye意思是“引人注目； 吸引某人注意；吸引……的目光”， 同义词组为：draw one’s attention (to)…例如： 1). Can you catch that girl’s eye? 2). That postcard, a present from my grandfather, caught everyone’s eye. 2). interest可以作动词,意思是“使感兴趣”。 This book will interest you. 【辨析】interested,interesting, interested和 interesting 都是形容词, interested一般用来修饰人,意思是“对……感兴趣”, interesting 一般用来修饰物,意思是“有趣的”。 She is interested in that interesting book. 4.People get to know the advantage of your product after they experience using it. get to do sth意思是“开始感受到,达到”,期间有一个过程。 Children get to know each other from games. • What is trade show? • What is sample? Presentation 　 After a lot of hard work, you finally have your product. But that’s only half the battle. Now you have to get people to buy it. Is your product easy to use? How can your product improve people’s lives? Why should people buy YOUR product? Remember, you need to make your product stand out. So tell people what is special about it. How can you do that? Here are a few suggestions. 【拓展】　 get sb/sth to do sth意思是“让某人/某物去做某事”。 I sometimes get my sister to help me do chores. experience作动词,意思是“感受,经历”,接名词或者代词。 With your help,I experienced success happily. 【拓展】　 experience也可以作不可数名词,意思是“经验,阅历”, 有时可以作可数名词,意思是“一次经历”。 He has some travelling experience. She had a great experience in Beijing. Create an ad. First, study your customers’ ages, interests and other information. Second, choose a type of ad—TV, bus, magazine, newspaper or Internet. Third, decide what your ad will tell people about your product. Find ways to catch their eye. Go to trade shows and present your product. People coming to trade shows already have an interest in similar products. They can experience your product, enjoy it and even come to love it. Language Point stand out 出色，突出，脱颖而出 Red flags stand out brightly, set against the blue sky. 红旗在蓝天的映衬下显得分外艳。 【拓展】 stand out还可以表示“伸出:突出”。 The pot has two handles standing out. 这个壶有两个突出的柄。 2. Remember, you need to make your product stand out. 要记住，你需要做的是让你的产品脱颖而出。 Language Point create v. 创造，创作 We create the world of the dream. 我们创建梦中世界。 【拓展】 create名词形式为creation，意为“创造”；其形容词形式为creative，意为“创造性的；有创造力的”。 She is very creative—she writes poetry and paints. 3. Create an ad. 创作一个广告。 Push your product using samples and good deals. push one’s product意思是“推广某人的产品”。例如： It’ll cost us a lot to push your product. It’s difficult to push their product in this area. using samples and good deals是现在分词短语，在句中作 方式状语，表示“以样品和提供优惠条件的方式”。例如： We can reach the apples on the tree using this ladder. find “找到，发现”，着重指寻找的结果 I find this purse in the street outside my house. invent “发明”，常指创造出世界上原本不存在的事物 He invented the first electric clock. discover “发现，发觉”，常指发现原已存在但尚未被人所知的事物 Columbus is considered to have discovered the great land of America. create “创造，创作”，多指产生出新东西，如文学作品中的人物等 We set business free to create more jobs. make “制作；制造”，比较通用，常用来指制造物质的东西，如制造桌子、做衣服、做蛋糕等 She made her own bread. Language Point 【辨析】 1. Edison ________ the light bulb. 2. Columbus __________ America in 1492. 3. The lady _______ her lost purse at last. 4. The Monkey King was _______ by Wu Cheng’en. 5. She ________her own clothes. 根据句意，用find, invent, discover, make或create的适当形式填空。 invented discovered found created makes Language Point Language Point People coming to trade shows already have an interest in similar products. 来贸易展览的人们已经对类似的产品有了兴趣。 (1) already adv. 早已，已经 She says she already told the neighbors not to come over for a couple of days. 【注意】 already通常用于现在完成时，还可以用于一般现在时、一般过去时等时态中。因此判断是否句子是否用现在完成时不能依据already，而是看已经发生了的动作对现在的影响和结果。 It's eight already. I was happy for her; she looked better already. The train was already moving. People coming to trade shows already have an interest in similar products.参加贸易展的人已经对类似产品产生了兴趣。 辨析already & yet already 已经 常用于肯定句中或句末 yet ①已经（疑问句） ②仍，还（否定句） 常用于否定句或疑问句句中或句末 I have already finished my homework. Have you finished your homework yet? I haven’t finished my homework yet. 我已经做完作业了。 你做完作业了吗？ 我还没有完成作业。 20 【辨析】 already 已经 常用于肯定句，有时用于疑问句和否定句，表示惊讶 I have seen the film already. yet 已经；还 一般用于疑问句中，意为“已经”，在否定句中意为“还”，通常放在句末 The tea is not cold yet. still 仍然；还 表示某事仍在继续，一般位于句中 I still don’t understand. 【解析】句意：那个游乐园将于下周日开放。但是开放首日的门票已经卖完。ever曾经；just now刚刚；never从来不；already已经。 The amusement park will be opened next Sunday. But the tickets for the first day have ________ sold out. A. ever　 B. just now　 C. never　 D. already D Language Point The twins look similar. People coming to trade shows already have an interest in similar products.参加贸易展的人已经对类似产品产生了兴趣。 be similar to 与……相似 be similar in 在……方面相似 similar adj.相像的，相仿的，类似的 Lily is similar to Lucy. They are similar in appearance. 莉莉和露西很相像。 他们外边很相像。 22 After a lot of hard work, you finally have your product. But that's only half the battle. Now you have to get people to buy it. Is your produet easy to use? How can your product improve people's lives?Why should people buy YOUR product? Remember, you need to make your product stand out. So tell people what is special about it. How can you do that? Here are a few suggestions. Create an ad. First, study your customers' ages, interests and other information.Second, choose a type of ad -TV, bus, magazine, newspaper or Internet. Third, decide what your ad will tell people about your product. Find ways to catch their eye. Offering samples and deals will get you more customers. 提供样品和优惠会给你带来更多的客户。 offer to do sth. 主动提出做某事 offer sb. sth. = offer sth. to sb. 为某人提供某物 We should offer these children some help. = We should offer some help to these children. e.g. 我们应该给这些孩子提供一些帮助。 The kids offered to wash the dishes. e.g. 孩子们主动提出洗盘子。 24 Go to trade shows and present your product. People coming to trade shows already have an interest in similar products. They can experience your product,enjoy it and even come to love it. Push your product using samples and good deals. People get to know the advantages of your product after they experience using it. Offering samples and deals will get you more customers. These suggestions can make your product really shine. However, good quality is the most important thing. With a good quality product and excellent advertising, you will surely succeed. Language Point have an interest in在……方面有兴趣，其后可接名词、代词或动名词作宾语。 Why do you have an interest in stamps？ 【拓展】 与其含义类似的短语有：take an interest in对……有兴趣；show an interest in 对……表现出兴趣；be interested in对……感兴趣。 Hou Yifan showed a great interest in chess when she was young. Do you have an interest in ________（learn）English？ learning With a good quality product and excellent advertising，you will surely succeed. 有了优质的产品和出色的广告，你一定会成功。 succeed v.成功，做成 The little boy succeeded in reaching the top of the mountain. e.g. 这个小男孩成功到达了山顶。 fail v.失败 succeed in doing sth. 成功做某事 27 1. 和其他那些人比起来，她的才能很突出。 Her talents ______ ____ in comparison with the others. 2. 那个广告吸引了我的注意。 The advertisement _______ ______ ______ . 3. 他们对于创造利润有着共同的兴趣。 They ______ ___ _________ ________ ______making a profit. 4. 我们正在设法推出一款新的产品。 We are trying to _____ ___ _____ _________. 5. 我们有些重要的东西可以提供。 We have something important to ______. 6. 唯有这样做，试验才能成功。 Only in this way can the experiment ________.   stand out caught my eyes have a common interest in push a new product offer succeed $$