Reading every time we send an email, leave a message or have a conversation with somebody, we are communicating. However, are we doing IT effectively? The lecture transcript below is about effective communication. Before you read the transcript, think about the following questions. Do you think you are an effective communicator? Why or why not? How do you think you could sharp in your communication skills. effective communication? If you heard someone shelter, hate you from across the room, how would you react? Just these two words can Carry a lot of information. They could be interpreted as a welcoming greeting from a close friend, especially if accompanied by a gentle smile. When spoken by a stranger, they can function as a means of attracting your attention. Much of what we communicate is dependent not only on the words we use, but also on how we use them. So let's look a little deeper into the topic of communication. Communication is the process of exchanging information between a sender and a receiver. The sender encodes a message and sends IT face to face or through video, telephone, mall or social media. This message is then received and decoded by the receiver. In response, the receiver sends an encoded message back, which is referred to his feedback. This feedback is decoded by the original centre, and the entire cycle repeats itself until they have finished communicating. This communication process can be chAllenging. Got with practice and patients, you can become a highly competent communicator. To accomplish this, you need to know with whom you are communicating, what is their age or position, what is their relationship with you, what expectations and cultural backgrounds do they have. Once you have obtained this information, you can use IT to determine how best to communicate with them. Depending on whether you are communicating with a stranger, friend, family member or coworker, you will need to decide which communication channel best seats, the situation fatherless, you will need to determine the appropriate style to use and how complex your choice of words should be. For example, if you are a business person negotiating with a large enterprise about a deal, you should do IT face to face using formal language in a straight forward manner. Your body language is equally important. Since IT reveals a lot about your thoughts and attitude, make sure IT clearly supports the sage you want to deliver a smile, shows your attentive to the issues being discussed, while looking away with your arms folded can indicate this in interest and create distrust or friction. Additionally, you should not ignore the other person's body language, which will give you clues as to whether the conversation is going well or not. When you notice a change in the other person's body language, you should adjust how you are communicating accordingly. If someone looks at you with a confused expression, this could indicate that they have not completely understood your point, then you will need to clarify your message before moving on. While being knowledgeable about body language is vital, the value of empathy should not be understated. Seek to understand the other person's emotions by putting yourself in their shoes and looking at the situation from their perspective. Suppose you are discussing a project with your partner who has just lost an important basketball game and is inactive, to engage you or her in the discussion and make your communication more effective. You may express your sympathy by, for instance, saying, I understand how you feel. However, some issues may be complicated, and you may be confused about why others feel the way they do. Only when you give serious consideration to their points of view will you be able to see what accounts for their emotions and empathy with them. You may not approve of their ideas, but at least you will see where they are coming from, which means you can make adjustments to your own town and choice of words accordingly. Effective communication will enable you to settle differences and disagreements appropriately and improve your interactions with others. Good communication skills will also help you build trust and gain respect, allowing relationships to become more positive and productive, so get practicing and good luck.