内容正文:
4. reflect 5. publish 6. promote
名词:1. arrangement 2. technique
3. evidence 4. approach 5. strategy
6. partner 7. excitement 8. reflection
9. outcome 10. impression
形容词&副词:1. sharp 2. normally
3. comic 4. effectively 5. unlikely
6. classic
三、1 - 3 CAB
四、1. simplified 2. timely 3. excitement
4. unlikely 5. effectively
五、1. reflect on 2. In short 3. attempt to
4. be honoured to 5. work out
Period One Topic Talk
课前自主预习
Ⅰ. 1. A 2. D 3. B 4. C
Ⅱ. 1. brush up on 2. get into college / university
3. work on a chemistry project
课堂新知讲练
词汇拓讲
1.(1)approached (2)approaches
(3)approaching (4)As Teachers Day was ap
proaching (5)easy to approach
2.(1)on
(2)total concentration;concentrating on
3.(1)to know (2)about (3)out of curiosity
句式解读
(1)to be discussed (2)to sit (3)To learn
(4)To keep themselves awake
随堂知能小练
一、1. approach / approached 2. fluent 3. estab
lished 4. process 5. concentrate 6. unwill
ing 7. prefer 8. education 9. compete
10. foundation
二、1. fluently 2. establishment 3. to process
4. improving 5. preference 6. Ignoring
7. in 8. better 9. communicating
10. competition
三、1. to concentrate and learn new information
2. to make himself heard 3. founded in 1636
4. read English fluently
5. His whole school education
练案[13]
基础练
Ⅰ. 1. founded 2. fluent 3. established 4. part
ners 5. approaching 6. willing 7. prefer
8. concentration 9. educated 10. compete
Ⅱ. 1. competitors 2. determined 3. of 4. de
tails 5. to settle 6. which 7. were sent
8. educated;education
Ⅲ. 1. whether to accept 2. take an active part in
3. to drive rather than cycle
提升练
Ⅰ.【语篇解读】本文介绍了很多新加坡的华人
让孩子学习汉语的情况。
1. D 词义猜测题。第一段第一句提到,越来越
多的接受英语教育的新加坡籍华人父母意识
到孩子要同时掌握英语和汉语的重要性,因
此bilingual应指“会两种语言的人”。
2. A 推理判断题。由第二段第二句可知对于
一个处于英语环境的儿童,要掌握汉语需要
克服很多困难和挑战。再根据第五段第三、
四句可知,作者认为这是一项艰巨的任务,因
为他的孙子每天大多数时间都和讲英语的父
母待在一起。故选A。
3. B 推理判断题。由第四段第二句“Their
foundation in Chinese has become an advantage
—132—
in their adult life.”可知,作者的孩子们有一些
汉语基础,这成为他们在生活中的优势,由此
推知,在新加坡懂汉语正在成为一种优势。
★阅读加油站
allimportant adj.非常重要的;首要的
superpower n.超级大国
common knowledge常识
mother tongue母语;本国语言
for lack of爥因缺乏……;因缺少……
It is common knowledge that,to master any lan
guage,especially ones mother tongue,one must be
gin from childhood.
众所周知,要掌握任何一种语言,尤其是母语,
必须从小开始。
Ⅱ.【语篇解读】在激烈的市场竞争中,谁留住了
客户谁就发展壮大,看看本文是如何看待留
住客户的。
1. B 根据前后句意:这听起来非常简单也易
行,但是智慧的语言很快就会被遗忘。in real
ity在这里用于进一步说明事实的真相。in
reality “事实上”;in particular “特别,尤其”;
at least “至少”;first of all “首先”。利用排除
法,故选B项。
2. C 根据前两句可知,一旦公司吸引了客户,
他们经常忘记这个故事的第二部分,即留住
客户。故选C项。overlook“忽略”;emphasize
“强调,重视”;doubt“怀疑”;believe “相信,认
为”。
3. B 破折号后面的“ that the customer
remains a customer”是用来解释说明前面的
“what they regard as the boring side of busi
ness”所知的内容的,故根据句意“确保客户仍
然是客户”可知,选B项。ensure “确保”;de
ny “否定,拒绝”;argue “辩论”;prove “证
明”。
4. D 根据上文再联系本句可知给公司造成重
大损失的原因是没能够集中精力留住客户和
吸引客户。fail to do sth.意为“没能够做某
事”,符合句意,故选D项。
5. A 句意为:在不断变化的市场中,这不足为
奇。故选A项。market “市场”;taste “口
味”;price “价格”;expense “消费,开支”。
6. C 句意为:到了现在组织才开始对这些丢失
的机会醒悟过来并开始计算其中的资金联系。
cultural “文化的”;social “社会的”;financial
“财政的,资金的”;economical “经济的”。
7. D 短语make a big difference意为“有很大影
响,有很大关系”。
8. C 由第三段最后一句可知应该是“导致(产
生)百分之二十五到八十五的利润增长”。
cost “费用”;opportunity “机会”;profit “利
润”;budget “预算”。
9. A 句意为:假如客户第一次就接收到糟糕的
产品或服务,结果他不会再来,这样公司失去
成千上万的潜在的利润。as a result “结果”;
on the whole “基本上,大体上”;in conclusion
“总之”;on the contrary “正相反,反之”。
10. B 见第9题句意。huge “巨大的”;potential
“潜在的”;extra “额外的”;reasonable “合理
的”。
11. B 句意为:培育客户忠诚度背后的逻辑是不
可能否认的。belief “信任,信仰”;loyalty “忠
诚”;habit “习惯”;interest “兴趣”。
12. C 句意为:事实上,大多数公司的市场努力
集中在赢得客户,而很少关心留住他们。
change “改变”;keep “留住”;attract
“吸引”;understand “理解”。
13. C 句意为:固定的客户往往买更多的产品,
有预测性,在服务方面通常比新客户花费得
少。assumed “假装的,假定的”;respected
“受尊敬的”;established “已建立的,固定下
来的”;unexpected “意外的,预料不到的
”。
—232—
14. D 句意为:此外,固定的客户往往对价格不太
敏感,他们可以提供口头的免费广告。agreea
ble “令人愉快的,惬意的”;flexible “灵活的”;
friendly “友好的”;sensitive “敏感的”。
15. B 句意为:挽留住客户也使竞争者很难进
入市场或增长市场份额。unfair “不公平的”;
difficult “困难的”;essential “必要的,本质
的”;convenient “方便的,便利的”。
Ⅲ.【语篇解读】人生就像自助餐厅,你必须勤
劳,必须自己去追求,这样你才能够成功。
1. settling 考查动名词。介词后跟动词ing形
式,且settle与其逻辑主语he之间是主动关
系,所以用settling。
2. to eat 考查不定式。此处用不定式作定语。
3. Finally 考查副词。副词在此作时间状语。
4. how 考查连词。根据第二段可知那位妇女
告诉他自助餐厅是“如何”工作的,所以
用how。
5. the 考查冠词。前面提到“Start out at that
end”,这里说“在另一头”,应该是the
other end。
6. learned 考查时态。根据语境应该用一般过
去时。
7. willing 考查形容词。willing意为“愿意的;
乐意的;积极的”,be willing to do sth.意为“愿
意做某事”。
8. but 考查连词。前后两个分句之间是转折关
系,故用but。
9. is 考查主谓一致。分析句子结构可知缺谓
语,主语是“The only thing”,结合上下文时态,
此处填is构成系表结构。
10. satisfaction 考查名词。and连接两个并列
成分,因为happiness是名词,所以此处也应
该是名词,即satisfaction。
Period Two Lesson 1
课前自主预习
Ⅰ. 1. B 2. A 3. D 4. C
Ⅱ. 1. unlikely 2. impression
Ⅲ. 1. is based on 2. ended up gaining
3. reflect on
课文语篇研读
Ⅰ. 1. assume 2. training 3. reflect 4. in
5. openminded 6. flexible 7. easiest
8. understanding 9. truth 10. judge
Ⅱ. 1. D 2. C 3. A 4. D 5. D
Ⅲ. 1. T 2. F 3. T 4. T 5. F
Ⅳ. 1. B 2. A
Ⅴ. 1. actively 2. on 3. kinds 4. to control
5. as 6. a 7. easiest 8. helps / will help
9. Attempting 10. impressions
课堂新知讲练
词汇拓讲
1.(1)to reflect (2)is reflected (3)on / upon
2.(1)against (2)into (3)be paid
(4)arguing with their parents over / about
(5)It is beyond argument
3.(1)to convince (2)at (3)attempted
(4)made an attempt to (5)attempt to make
4.(1)basic (2)based (3)on (4)is based on
a novel
5.(1)exists;existence (2)in (3)into
(4)exist on the money
6.(1)impression (2)impressive (3)was im
pressed
句式解读
1.(1)If possible,you should try it once more.
(2)
Wash it in water and pick out the small par
—332—
Ⅱ.语法填空
My dad is an enthusiastic(狂热的)runner who 1. (great)influenced me when I was
young. So I was very sporty before the age of 14. However,when my family moved,my new school didnt
pay much attention 2. sports and had no afterschool activities. Over the next few years,I
3. (stop)exercising apart from during Physical Education lessons at school. It looked like I
was 4. (health);however,I was not.
One day,I was late for a bus,tried to run after it and in under a minute was out of breath!This
made me realize how unfit I was. 5. (help)myself get in shape again,I made a(n)6.
(decide)that I would take up a kind of sport.
A friend of mine suggested a swimming pool 7. she goes to a few times a week. Now,Im
a swimming lover!I find swimming in the pool very 8. (relax). I swim for 9. hour
three times a week. I hope that I will soon start to feel the benefits of regular exercise,and will become
10. (fit)than before.
练案[13] UNIT 9 LEARNING
Period One Topic Talk
基础练
Ⅰ.单词拼写
1. The town was f by English settlers
in 1790.
2. Ive been learning English for 10 years,and I
speak (流利的)English.
3. By the 1920s the film industry was well
(建立)in Hollywood,California.
4. Mr. Greens two p often spend
weekends with him.
5. The population of our province is now
(接近;靠近)74 million.
6. Are you (情愿的) to do public
service work without pay?
7. I became a teacher because I p
students and education to money.
8. Speaking on the phone requires (集
中注意力)and takes a drivers attention from
the road.
9. She is a highly (受过教育的)
woman,and she is also beautiful.
10. I have to (竞争)against 19 other
people for the job.
Ⅱ.单句语法填空
1. In the long jump, (competitor)try to
jump as far forward as possible.
2. He was (determine)that none of his
children would be denied an education.
—971—
3. The boy is fond playing the piano. He
has a gift for music.
4. The graph has a title, a main idea, and
supporting (detail).
5. Im afraid well have to work extra hours,for
some problems are hard (settle).
6. That evening, I will tell you more
about later,I ended up working very late.
7. A great number of children whose parents had
died in the earthquake (send)to live
with families in other cities.
8. They also tend to be more
(educate),and (educate)is one of
the strongest factors of good health.
Ⅲ.完成句子
1. I really have no idea
her invitation or not.
我真的不知道是否要接受她的邀请。
2. The government called on all citizens and
soldiers to
the rescues.
政府号召全体军民积极参与救援活动。
3. Wang Ming prefers
and he is very
stubborn.
王明不愿骑车而喜欢开车,而且他很固执。
提升练
Ⅰ.阅读理解
More and more Englisheducated Chinese
Singaporean parents are realizing the importance
for their children to be not only good at the all
important English language,but also at Chinese.
China has become a great political and economic
superpower and they want their children to
become bilingual.
It is common knowledge that,to master any
language,especially ones mother tongue,one must
begin from childhood. But there are challenges
and barriers for children of Englishspeaking
homes to succeed in their journey towards
bilingualism.
Take my family as an example. While my
wife and I are products of English education,we
had some foundation in Chinese which we kept up
in our working life. But the language of
communication in our home is mainly English.
We are glad that our three children had
between 8 and 11 years Chinese schooling before
switching over to English schools. Their foundation
in Chinese has become an advantage in their adult
life. They can hold their own in the spoken
language,but would find it hard to write a
business letter in Chinese for lack of usage.
We have a grandson who will be two years
old shortly. His parents have given us the
unenviable (艰难的) task of making him
bilingual. It is a very tough assignment,as we are
with him only a couple of hours on most days. For
the rest of the time,he is being surrounded by
English sounds by his busy parents.
Fortunately,our perseverance is paying off.
After eight months,he has been used to hearing
Chinese sounds,
and even he can now quite
—081—
comfortably identify common everyday objects in
Chinese.
1. The underlined word “bilingual”in Paragraph
1 means “ ”.
A. a person who knows English
B. a person who knows Chinese
C. a person who knows only one language
D. a person who knows two languages
2. The author uses the example of teaching his
grandson mainly to prove that .
A. there are challenges for children of English
speaking homes to learn Chinese
B. his foundation in Chinese is a big advantage
in teaching his grandson
C. he is quite good at teaching small children
Chinese
D. learning Chinese is very popular in Singapore
3. We learn from the passage that .
A. all the children in Singapore need to learn
Chinese
B. understanding Chinese is becoming an
advantage in Singapore
C. the authors children know nothing about Chinese
D. the author feels it easy to teach others Chin
ese
Ⅱ.完形填空
Everyone in business has been told that success is
all about attracting and retaining(留住)customers. It
sounds simple and achievable. But, 1 ,words of
wisdom are soon forgotten. Once companies have
attracted customers they often 2 the second half of
the story. In the excitement of beating off the
competition,negotiating prices,securing orders,and
delivering the product,managers tend to become carried
away(忘乎所以). They forget what they regard as the
boring side of business— 3 that the customer
remains a customer.
4 to concentrate on retaining as well as
attracting customers costs business huge amounts of
money annually. It has been estimated that the average
company loses between 10 and 30 percent of its customers
every years. In constantly changing 5 ,this is not
surprising. What is surprising is the fact that few
companies have any idea how many customers they have
lost.
1. A. in particular
B. in reality
C. at least
D. first of all
2. A. emphasize B. doubt
C. overlook D. believe
3. A. denying
B. ensuring
C. arguing
D. proving
4. A. Moving B. Hoping
C. Starting D. Failing
5. A. markets B. tastes
C. prices D. expenses
—181—
Only now are organizations beginning to wake up to
those lost opportunities and calculate the 6
implications. Cutting down the number of customers a
company loses can make a big 7 in its
performance. Research in the US found that a five
percent decrease in the number of defecting(流失的)
customers led to 8 increases of between 25 and 85
percent.
In the US,Dominos Pizza estimates that a regular
customer is worth more than
!
5,000 over ten years. A
customer who receives a poor quality product or service
on their first visit and 9 never returns,is losing the
company thousands of dollars in 10 profits (more if
you consider how many people they are likely to tell
about their bad experience).
The logic behind cultivating customer 11 is
impossible to deny. “In practice most companies
marketing effort is focused on getting customers,with
little attention paid to 12 them,” says Adrian
Payne of Cornfield University School of Management.
“Research suggests that there is a close relationship
between retaining customers and making profits. 13
customers tend to buy more,are predictable and usually
cost less to service than new customers. Furthermore,
they tend to be less price 14 ,and may provide free
wordofmouth advertising. Retaining customers also
makes it 15 for competitors to enter a market or
increase their share of a market.”
6. A. cultural B. social
C. financial D. economical
7. A. promise B. plan
C. mistake D. difference
8. A. cost B. opportunity
C. profit D. budget
9. A. as a result
B. on the whole
C. in conclusion
D. on the contrary
10. A. huge B. potential
C. extra D. reasonable
11. A. belief B. loyalty
C. habit D. interest
12. A. changing B. understanding
C. keeping D. attracting
13. A. Assumed B. Respected
C. Established D. Unexpected
14. A. agreeable B. flexible
C. friendly D. sensitive
15. A. unfair B. difficult
C. essential D. convenient
Ⅲ.语法填空
A friends grandfather came to America from Eastern Europe. After 1. (settle)down at
Ellis Island,he went into a cafeteria in Manhattan to get something 2. (eat). He sat down at
an empty table and waited for someone to take his order. Of course nobody did. 3. (final),a
woman with a tray full of food sat down opposite him and informed him 4. a cafeteria worked.
—281—
“Start out at that end,”she said.“Just go along the line and pick out what you want. At 5.
other end theyll tell you how much you have to pay.”
“I soon 6. (learn)how everything works in America,”the grandfather told the friend.
“Lifes a cafeteria here. You can get everything you want as long as you are 7. (will)to pay
the price. You can even get success,8. youll never get it if you wait for someone to bring it
to you. You have to get up and get it yourself.”
You cant change the inevitable. The only thing you can do 9. (be)to control your
attitude. Once you reach that point in life,happiness and 10. (satisfy)cant be too far away.
练案[14] UNIT 9 LEARNING
Period Two Lesson 1
基础练
Ⅰ.单词拼写
1. The project seemed (不可能的)to
succeed.
2. They were very (好奇的)about the
people who lived upstairs.
3. The discussion will very soon turn into an
(争论).
4. Good job candidates must show a (灵
活的)approach to problems.
5. The town is banning plastic bags in an
(尝试)to help the environment.
6. Do you frequently (忽视)work,
study,and other activities to check your phone
for message?
7. With our knowledge (基于) on
practice,we can make great contributions to our
country.
8. My (印象)of him was that he was a
kind and thoughtful young man.
9. The world (存在),whether you like
it or not.
10. Good listening can show respect,
(提升) understanding, and improve
international relationship.
Ⅱ.单句语法填空
1. While waiting for the opportunity to get
(promote),Henry did his best to
perform his duty.
2. No one knows how the world came into
(exist).
3. Everything you do is based some type
of communication.
4. Last week a tennis ball hit me on the head,but I
tried (ignore)the pain,believing
that it would go away sooner or later.
—381—