Unit 3 Paying the price Culture focus traditions for sale 译文 清单-2024-2025学年高中英语沪教版（2020）选择性必修第一册

E Cultural focus Traditions for sale Driven by profits, big businesses make use of festivals for marketing purposes. Festival are not only cultural symbols, but also commercial events. Nowadays, people use them as an excuse to spend money, but shouldn't our traditional festivals be about spending time with family and loved ones instead? The spring Festival It's early February, and Zhang Xiao is packing her suitcase for the Spring Festival. She's not alone; another 400 million Chinese will be on the move during the week-long break. The Lunar New Year is the biggest public holiday in China, with a history stretching back thousands of years. lt is celebrated across the world, in cities from New York to London, from Sydney to Vancouver. The words "Spring Festival" bring to mind a big harmonious family gathered around the dinner table raising a toast to the new year. In the past, families bought ingredients at traditional markets and spend a week preparing the New Year's feast. Nowadays, many people do their grocery shopping in supermarkets or online. It’s also common to have the family reunion dinner at a restaurant rather than at home. Some are worried that old cooking traditions will be lost because of this, but others welcome the change because they now have more time to relax and enjoy the holiday together. Valentine's Day Thirty-year-old James has been shopping in Paris. He's had his hair cut, he's bought a card with a heart-shaped design and he's got some chocolates for his girlfriend. Today is 14 February or Valentine's Day—a day when romance and love is celebrated around the world. Lovers originally celebrated this day by sending romantic messages to each other, but today, sending a card isn't enough. Businesses advertise flowers, perfume, jewellery and romantic dinners for two in the weeks before 14 February, and millions of gifts are produced. James may have only spend 12 euros on his chocolates, but globally, consumers spend 11 million euros every year! Christmas On 1 December in Trafalgar Square in London, hundreds of lights on a huge tree are lit. ln high streets and homes across the world, lights on billions of other trees are lit by people too. Christmas Day is not until 25 December, but in recent years, customers have started to shop weeks in advance. Because of this trend, people in the UK now start thinking of Christmas presents about 11 weeks before the day! Christmas trees decorate for the holiday are typically shown in advertisements. This is because the tree plays an important role in traditional Christmas celebrations: it is the place where the family members gather and where the beautifully wrapped presents are left. Today, big businesses have turned Christmas into a global event, and Christmas products and decorations are made and sold all over the world. Some people think that Christmas has become too commercialized, and that there is too much focus on shopping and advertising. However, people lobe giving each other presents, no matter what their culture or traditions are. 【参考译文】 传统销售 在利润的驱使下，大企业利用节口进行营销。节日不仅是文化的象征，也是商业活动。 如今，人们把节日作为花钱的借口，但我们的传统节日难道不应该是与家人和爱人共度的时 光吗？ 春节 二月初，张晓（音译）正在收拾她的行李箱准备过年。她并不孤单;另有4亿中国人将在长 假期间流动。农历新年是中国最大的公共假日，有几千年的历史。从纽约到伦敦，从悉尼到 温哥华，世界各地的城市都在庆祝它。 “春节"一词让人想起一个和睦的大家庭围坐在餐桌旁，举杯庆祝新的一年。过去，家庭 在传统市场购买食材，花一周时间准备新年大餐“现在，许多人在超市或网上购买食品杂货。 在餐馆而不是家里吃团圆饭也是很常见的。一些人担心，古老的烹饪传统会因此而丧失，但 另一些人则欢迎这一改变，因为他们现在有更多的时间放松，一起享受假期。 情人节 30岁的詹姆斯一直在巴黎购物。他剪了头发，买了一张心形的卡片，还送了一些巧克 力给女朋友。今天是2月14日，也就是情人节一一世界各地庆祝浪漫和爱情的日子。 最初，情侣们通过发送浪漫的信息来庆祝这一天，但今天，发送一张卡片己经不够了。商家 在2月14日之前的几周内为鲜花、香水、珠宝和两人浪漫晚餐做广告，并制作数百万份礼 物。詹姆斯在巧克力上只花了 12欧元，但全球消费者每年要花1100万欧元！ 圣诞节 12月1日，在伦敦的特拉法加广场上，一棵大树上的数百盏灯被点亮。在世界各地的 大街小巷和家庭里，数十亿棵其他树上的灯也被人们点亮。 圣诞节要到12月25 口才开始，但近年来，顾客己经提前几周就开始购物了。正因为如 此，现在英国人在圣诞节前11周就开始考虑送礼物了!圣诞节装饰的圣诞树通常会出现在广 告中。这是因为圣诞树在传统的圣诞节庆祝活动中扮演着重要的角色:它是家庭成员聚集的 地方，也是包装精美的礼物被放置的地方。今天，大企业已经把圣诞节变成了一个全球性的 事件，圣诞节的产品和装饰在世界各地生产和销售。有些人认为圣诞节已经变得太商业化了， 人们过于关注购物和广告。然而，无论他们的文化或传统是什么，人们总是互赠礼物。 4 学科网（北京）股份有限公司 $$