Unit 1 The Mass Media Extended Reading 课件-2024-2025学年高中英语译林版（2020）选择性必修第二册

Lead-in Made by Cicy Advertising: the power of persuasion 2 点击添加标题 点击此处添加章节的描述内容，字数不超过20字。 点击添加标题 . Introduction Relationship Functions Underline the topic sentence each paragraph technique 2: . technique 2: . brand ambassadors slogans technique 3: . The of advertising Product placement future [Para.6] _____________________ Production placement [Para.5] _____________________ Brand ambassadors [Para.4] _______________ Slogans [Para.3] Functions [Para.2] Relationship Part 1 [Para.1] Introduction Part 2 [Para. ______] Relationship______________ ______________________ between advertising and mass media Part 3 [Para. ______] ___________________ ____________________ Techniques used by advertisers Part 4 [Para. ______] Future development 2–3 4–6 7 Advertising: the power of persuasion Fast reading 1. 借助重点知识清单，标注重点单词和短语并翻译全文； 2. 标注不能理解的句子； 3. 探索以下重点单词、短语的变形和用法： advertising persuade memorable get across absorb Self-study Key words and phrases 8 1. Advertising(L1) n. 广告活动 advertise /ˈædvətaɪz/ v. 做广告，登广告 advertisement /ədˈvɜːtɪsmənt/ n. 广告 advertiser /ˈædvətaɪzə(r)/ n. 广告商 eg. put an advertisement in a newspaper 在报纸上登广告 advertise sth. on TV/in a newspaper 在电视/报纸上为...做广告 1. If an _____________ (advertise) is placed on a popular website or on TV at peak times, a huge number of people will know about the product or service it ______________ (advertise). 2. Slogans use simple but impressive language to make us remember the product or service __________________ (advertise). 3. Because the mass media reaches so many people, it is a perfect vehicle for _____________(advertise). advertisement is advertising being advertised advertisers Practice 用法： persuade sb. of sth. persuade sb. to do sth. = persuade sb. into doing sth. persuade sb. not to do sth. = persuade sb. out of doing sth. 2. persuade (L3) v. 说服，劝服 → n. 说服→ adj.有说服力的 persuasion persuasive 说服某人某事 说服某人做某事 说服某人不要做某事 1. He was sweetened by her__________ (persuade). 2. How can I persuade you _______ my sincerity? 3. [2020全国卷III] I do know how upset the shop staff can get, but I try to persuade them_____keep smiling. persuasion of to Practice 3. memorable (L19) adj. 难忘的,值得纪念的 → n. 记忆→ v.记忆,记住 memory memorize eg. The city is memorable for its fantastic beaches. He truly loves his children. It is a truly memorable occassion. Her speech was memorable for me. eg. Did your speech get across to the audience? Love is something we can get across without words. 你的演讲听众都懂了吗? 没有言语的沟通,爱也能使双方相互感应。 4. get across (L25) 解释清楚，传达 ,被理解 1. [2020浙江]Each play has a theme or central idea which the playwright hopes to__________ through dialogue and action. 2. The local villagers have got this message across______ the tourists. across to Practice 5. absorb (L38) v. 理解;吸收;吸引全部注意力 → adj. 全神贯注的→ n.吸收;专注 absorbed absorption 用法： absorb sth. into sth. be absorbed in doing sth. = absorb oneself in doing sth. 吸收...到某物中 专心于做某事 Key sentences 17 Based on the psychology behind creating a desire to buy, advertisers have developed ways of persuading people into purchasing their products or services. (L17) 基于激发购买欲背后的心理特征，广告商研究出了各种方法说服人们购买产品或服务。 2. The more we like the brand ambassador, the more we will be attracted to buy the product. (L30) 我们越喜欢这位品牌大使，我们就越会受其吸引而去购买产品。 3. Not only will this make them feel more valued and enable them to see what they are most interested in, but it will also help companies target their customers more efficiently to have a positive effect on sales.(L47) 这不仅会让消费者觉得自己更受重视，让它们看到自己最感兴趣的内容，还能帮助公司更加有效地锁定目标客户，从而对销售量产生积极影响。 完成课课练P19, 二。 Practice Homework 完成教材P57, A&B; 复习课文中的重点单词、短语和句子； 完成课课练。 22 Thanks Made by Cicy 23 Lavf59.6.100 2021 Blues 278536.9 $$