Unit 6 Section Ⅴ Lesson 3-【金版新学案】2024-2025学年新教材高二英语选择性必修第二册同步课堂高效讲义教师用书word（北师大版2019）

Section Ⅴ　Lesson 3 Step One：Pre-reading Enjoy these advertisements.And talk about why these advertisements attract you. The two ads are attractive mainly because of their innovative design that can arouse people's imagination. Step Two：While-reading Ⅰ.Read for the main idea What's the main idea of the text? A．The benefits of the advertising activities. B．The features and role of the advertising games. C．The developing ways to the future advertisement. D．The difference between traditional and modern advertisements. 答案：B 学生用书↓第104页 Ⅱ.Match the main idea with each paragraph Para.1　　A．The fundamental purpose of advertising. Paras.2－4　　B．The purpose of public advertising. Para.5　　C．The difference between classic advertisement and modern advertisement. Para.6　　D．The characteristics of today's advertisement. 答案：Para.1　A　Paras.2－4　C　Para.5　D　Para.6　B Ⅲ.Read for the structure Ⅳ.Read for details 1．What do advertisements encourage people to do? A．To buy something that they don't need. B．To buy a product or service. C．To tell people to do something beneficial to them. D．To cheat people. 2．The top advertisers use humour as well as new and unusual ideas ． A．to create something new B．to persuade people to buy their products C．to make people notice their products D．all of the above 3．What are public advertisements meant to do? A．To ask people to help others. B．To make people think they are useful. C．To educate people about problems that affect public welfare. D．To tell people not to smoke. 4．What order is the passage written in? A．Time. B．Places. C．The process of events. D．Feelings. 5．Which word best describes the author's attitude to advertisements? A．Skeptical. B．Admirable. C．Objective. D．Critical. 答案：1－5　BDCAC Step Three：Post-reading Ⅰ.难句解构 1．[句式分析]　For this reason，it 's now normal to see advertisements that consist of pictures or 形式主语 words from experts to show people how good the product is． 定语从句 [尝试翻译]　因此，现在看到包含专家的图片或话语，向人们展示产品有多棒的广告是正常的。 2．[句式分析]　They realise that it does not matter how attractive the idea linked with the product 主语从句 is—most people know and anticipate that the main purpose of the advertisement is to make 宾语从句 customers buy the product. [尝试翻译]　他们意识到与产品关联的概念有多么吸引人并不重要——大多数人都明白也预料到了，广告的主要目的就是让客户购买产品。 Ⅱ.佳句仿写 1．(教材佳句)However，not all advertising is about selling products and services for a profit. [学后仿写]　并非人人都喜欢这本故事书。 Not everyone likes this storybook. 学生用书↓第105页 2．(教材佳句) In fact，in the world of advertisements，such content is as old as advertising itself. [学后仿写]　我喜欢杭州，因为整个城市像画一样美。 I like Hangzhou because the whole city is as beautiful as a painting． Ⅲ.品质升华 1．Why do modern advertisements have to attract the attention of the public？(Critical Thinking批判性思维) With the improvement of people's aesthetic view and consumption level，modern advertising must change the means of advertising design，so as to meet the needs of consumers and promote the purchase of consumers. 2．How do you think of advertisements in your life？(Creative Thinking创造性思维) In my opinion，everything has two sides，and advertising is no exception.The existence of advertisements plays a guiding role in people's life，which has both advantages and disadvantages.As the receivers of advertisements，we should have the ability to distinguish right from wrong. ◎ ①fundamental/ˌfʌndə'mentl/adj.根本的；基本的；基础的 be fundamental to...是……的基础 a fundamental difference/change根本区别/根本性的变革 [派生]fundamentally/ˌfʌndə'mentəli/adv.根本上，完全地；基本上 ②promote vt.促进，增长 promotion n．晋升；促销活动；促进；晋级 ③agency/'eɪdʒənsi/n.代理处 agent n．代理人 ④commercial/kə'mɜːʃəl/adj.商业的，商务的 the commercial heart of the city城市的商业中心 [构词法]-ial是常见的形容词后缀，表示“有……特性的”，由-ial构成的常见的词有essential(必不可少的)，beneficial(有利的)，influential(有影响的)等。 ⑤go through经历，遭受 ⑥technological/ˌteknə'lɒdʒɪkəl/adj.技术的；科技的；工艺的 technological advances科技进步 technological change科技革新 ⑦used to do sth过去常常做某事 [辨析] be used to doing sth习惯于做某事 be used to do sth 被用来做某事 ⑧originate/ə'rɪdʒɪneɪt/vt.创始，创造 originate in/from...起源于…… ⑨sew/səʊ/vi.&vt.缝，缝纫；缝制；缝补 ⑩locate/ləʊ'keɪt/vt.位于 be located in位于 ⑪effective/ɪ'fektɪv/adj.有效的；实际的；生效的 effect/ɪ'fekt/n.效应，影响，结果；效果 effectively/ɪ'fektɪvli/adv.有效地；实际上 ⑫be suitable for...适合…… suitable/'suːtəbəl/adj.合适的，适宜的 ⑬in competition with...与……竞争 ⑭attract/ə'trækt/vt.吸引 attract sb's attention吸引某人的注意 ⑮consist of...由……构成 [近义]be made up of；be composed of ⑯present-day adj.现今的 ⑰budget/'bʌdʒɪt/n.预算 vi. &vt.把……编入预算 ⑱visually/'vɪʒuəli/adv.视觉上 visual/'vɪʒuəl/adj.视觉的，视力的 ⑲boost/buːst/n.增长vt.促进，推动 a boost in car sales汽车销售额的增长 boost sb's confidence增强某人的信心 booster/'buːstə(r)/n.令人鼓舞的事物 ⑳separate...from...把……与……分开 separate vt.隔开 ㉑stand out出色，杰出；显眼，突出 ㉒competitive/kəm'petətɪv/adj.竞争性强的，有竞争力的 ㉓the highest standard最高标准 ㉔combine...with...把……和……结合起来 combine/kəm'baɪn/vi.&vt.(使)结合，(使)组合 ㉕content/'kɒntent/n.主题，主要内容 ㉖approach/ə'prəʊtʃ/n.方式，方法 ㉗genuinely/'dʒenjuɪnli/adv.真正地 genuine/'dʒenjuɪn/adj.真的；真诚的 ㉘(be) linked with...与……有联系 link/lɪŋk/vt.把……联系起来 n．联系，关联 ㉙anticipate/æn'tɪsɪpeɪt/vt.预期，预料 ㉚as well as连同；也 ㉛aim n．目的，目标；瞄准 vi.&vt.力求达到，力争做到vt.旨在 aim to do sth力争做某事 ㉜profit/'prɒfɪt/n.利润，收益，盈利 ㉝welfare/'welfeə/n.幸福，健康；福利 ㉞participate/pɑː'tɪsɪpeɪt/vi.参加，参与 ㉟neighbourhood/'neɪbəhʊd/n.社区，住宅小区，街坊 ㊱sponsor/'spɒnsə/vt.赞助，资助；为……担保n.赞助商；资助者 ㊲ignore/ɪɡ'nɔː(r)/vt.忽视，对……不予理会；佯装未见，不予理睬 ◎ THE ADVERTISING GAME The advertising industry started with the fundamental① purpose of promoting② and selling goods to people who might need them.Advertising agencies③ would create a basic type of advertisement known as a commercial④ advertisement.Such advertisements have gone through⑤ a process of change over the years along with social，economic and technological⑥ developments. Classic advertisements used to⑦ give information about finding certain products.It was likely to be the name of a company，part of which might include the name of the place from which the product originated⑧.[1]For example，it could be “Shanghai Sewing⑨ Machines”，or “Tsing Tao Beer Corporation”．From the name you would know what the company sells，where they are located⑩，and the name of the product. [1]本句为主从复合句。part of which...originated为“名词＋of＋which”引导的非限制性定语从句，修饰先行词the name of a company；其中又包含一个from which引导的定语从句，修饰先行词the place。 Advertising agencies used to create this kind of advertising and it could be very effective⑪.But then they realised that it might not be suitable for⑫a marketplace where products and services are in direct competition with⑬ each other.Particularly now，in modern times，advertisements need to attract⑭ and hold the attention of the 学生用书↓第106页 public.For this reason，it's now normal to see advertisements that consist of⑮ pictures or words from experts to show people how good the product is. [2]Others try to create advertisements that people simply enjoy looking at.As present-day⑯ advertisers often have large budgets⑰，huge amounts of money are spent on applying modern design techniques to make these advertisements as visually⑱ attractive as possible.However，even this is often not enough to be noticed in a modern city. [2]本句为主从复合句。主句为“it＋be＋形容词＋动词不定式”句型，it为形式主语，动词不定式作真正的主语；that...is为that引导的定语从句，修饰先行词advertisements，其中宾语从句how good the product is作动词show的宾语。 Because of the boost⑲in advertising，people are used to seeing a high standard of visual design.Modern advertisements need something else to separate them from⑳ their competitors.To stand out㉑ in a world of competitive㉒ advertising，they must combine the highest standard㉓ of design with㉔ creative ways to make people believe that they“must have the product”．For example，some advertisements may suggest that buying a car can make you free.[3]That is，they use the concept of freedom to sell the car.Other common ideas include happiness，wealth and success.In fact，in the world of advertisements，such content㉕ is as old as advertising itself [4]． [3]句中that引导宾语从句，作动词suggest的宾语；此处suggest意为“暗示”，所以宾语从句用陈述语气。 [4]此处是“as＋形容词＋as...”结构，表示同级比较。 For many of today's advertisers，repeating old ideas is not a successful approach㉖.Ideas that would work in the past genuinely㉗ are not as effective now.They realise that it does not matter how attractive the idea linked with㉘ the product is[5]—most people know and anticipate㉙ that the main purpose of the advertisement is to make customers buy the product.Instead，these advertisers look for other ways to make people notice their 学生用书↓第107页 products.The top advertisers of today believe that using humour as well as㉚ new and unusual ideas to surprise people is important [6]．Their aim㉛ is to create something that has never been seen before and that people find interesting.[7]By doing this，they hope to make people forget that someone is trying to sell them something！ [5]此处是“it doesn't matter...”句型，意为“……无关紧要”，it是形式主语，how引导的从句是真正的主语，其中linked with the product为过去分词短语作后置定语，修饰名词the idea。 [6]动词-ing形式短语“using...to surprise people”作主语，谓语动词用单数形式；as well as连接humour和new and unusual ideas作using的并列宾语。 [7]本句为主从复合句。两个that都引导定语从句，修饰先行词something。主句中动词不定式to create something作表语。 However，not all advertising is about selling products and services for a profit㉜[8]．Some advertisements nowadays aim to make a contribution to society and welfare㉝.For example，there are public advertisements，which encourage citizens to participate㉞ in improving their neighbourhood㉟，protecting the environment，and helping other people.Over the last decade，the government has sponsored㊱ advertisements to educate the public on fighting AIDS，saving water，helping the poor，giving up smoking，etc.These advertisements have helped to increase public knowledge about topics that used to be ignored㊲ by most people，and this has made our society a better place for everyone. [8]句中not all表示部分否定，意为“并不是所有……都”。表示全部意义的副词或不定代词，如always，often，all，every，everybody，everything，both等，与表示否定意义的词not，no等连用时，表示部分否定，意为“并非总是，并非都是”等。 ◎ 广告游戏 广告业的根本目的是向潜在消费者推销商品。广告代理公司创造出一种基本的广告类型，也就是我们所熟知的商业广告。随着社会、经济和技术的发展，多年来这些广告经历了一个变化的过程。 以前，经典的广告常常会给出识别产品的信息。信息可能是公司名，其中一部分可能包含产品的原产地，比如“上海缝纫机”或“青岛啤酒公司”。一看名字，你就可以知道这些公司销售的产品、所在地点以及产品名称。 学生用书↓第108页 广告代理公司过去常制作这种广告，而且效果很好。但后来他们意识到，在产品与服务相互直接竞争的市场上，这种广告类型可能不太适合。特别是现在，在当代社会，广告需要吸引、抓住公众的注意力。因此，现在看到包含专家的图片或话语，向人们展示产品有多棒的广告是正常的。还有一些广告代理公司尝试制作人们仅仅乐意观看的广告。因为现在的广告商通常预算充足，他们会花大笔的钱采用现代设计技术，让广告尽可能具有视觉吸引力。但即便是这种广告在现代城市中也不足以引起注意。 因为广告业的迅速发展，人们已对看到高水准的视觉设计习以为常。现代广告需要另外一些东西，以便将它们与其竞争者区别开来。为了在竞争激烈的广告界凸显出来，他们必须将最高水准的设计与创造性的方法结合起来，使人们确信他们“必须购买这种产品”。例如，一些广告可能会暗示买车能让你自由。也就是说，他们借用自由的理念销售汽车。其他常见概念包括幸福、财富和成功。事实上，在广告界，这些概念和广告业一样历史悠久。 对今天很多的广告商而言，重复使用过去的概念并不会获得成功。过去可行的概念，现在已经真的不那么有效了。他们意识到与产品关联的理念有多么吸引人并不重要——大多数人都明白，广告的主要目的就是让顾客购买产品。相反，这些广告商寻找其他方法让人们注意到他们的产品。当今顶级广告商认为用幽默、新颖、奇特的创意给人们带来惊喜是很重要的。他们的目的是创造一些人们从未见过且觉得有趣的东西。由此，他们希望能使人们忘记有人在试图向他们销售商品！ 然而，并非所有的广告都是以盈利为目的销售产品与服务。现在有一些广告的目的在于为社会和福利作贡献。比如公益广告，它们鼓励市民参与改善社区、保护环境和帮助他人的活动。过去的十年里，政府赞助了一些(公益)广告，教育公众防治艾滋病、节约用水、帮助贫困人群、戒烟等。这些广告有助于增强公众对过去被大多数人忽视的话题的公共认知，也让我们的社会变得对所有人来说都更加美好。 ◎阅读单词——识记 1．an advertising agency 广告公司 2．children's welfare 孩子的福祉 3．attract sponsors 吸引赞助者 4．a family budget 家庭预算 5．anticipate any major problems 预期到任何重大问题 6．sew by hand 手工缝制 7．boost profits 提高利润 8．the visual arts 视觉艺术 9．genuinely interested 真的感兴趣 10．in the same neighbourhood 同一个社区 ◎核心单词——练通 1．a fundamental change 一个根本性的变革 2．commercial vehicles 商用车辆 3. originate from plants 来源于植物 4．establish trade links with Asia 与亚洲建立贸易关系 5．a rise in profits 收益的上升 ◎拓展单词——用活 1．freedom n．自由→free adj.自由的 2．technological adj.技术的；科技的；工艺的→technology n．技术 3．originate vt.创始，创造→origin n．起源→original adj.最初的→originally adv.原来，起初 4．locate vt.位于→location n．位置 5．suitable adj.合适的，适宜的→suit vt.适合 6．attract vt.吸引→attractive adj.吸引人的→attraction n．具有吸引力的事物 7．visual adj.视觉的，视力的→visually adv.视觉地；视力地 学生用书↓第109页 8．competitive adj.竞争性强的，有竞争力的→competition n．竞争→compete vi.竞争→competitor n．竞争者，对手 9．combine vi.&vt.(使)结合，(使)组合→combination n．结合 10．genuinely adv.真正地→genuine adj.真正的 11．anticipate vt.预期，预料→anticipation n．预料，预期；期盼，期望 12．participate vi.参加，参与→participant n．参与者→participation n．参与 规律探究·知识横拓 1．规律：动词后跟-ive变成形容词 attract vt.吸引＋ive→attractive adj.吸引人的 例如：active 活跃的 restrictive adj.限制性的 2．规律：动词后跟-ant变成名词 participate vi.参加，参与＋ant→participant n．参与者 例如：assistant n．助手　accountant n．会计 ◎重点短语——再现 第一组　汉译英 1．经历，经受 go through 2．由……构成 consist of 3．突出；站出来 stand out 4．把……与……结合起来 combine...with... 5．参加；参与 participate in 第二组　英译汉 6．in competition with 与……竞争 7．hold the attention of 引起……的注意 8．huge amounts of 大量的 9．separate...from 把……和……区分开来 10．make a contribution to 捐赠，贡献给；为……做出贡献 ◎典型句式——默背 1．句型公式　be likely to do sth“可能做某事” 教材原句　It was likely to be the name of a company (可能是公司的名字)，part of which might include the name of the place from which the product originated. 2．句型公式　It doesn't matter＋从句 教材原句　They realise that it does not matter how attractive the idea linked with the product is (与产品关联的理念有多么吸引人并不重要)—most people know and anticipate that the main purpose of the advertisement is to make customers buy the product. 3．句型公式　部分否定 教材原句　However，not all advertising (并非所有的广告) is about selling products and services for a profit. Ⅰ.核心词汇练全 suitable adj.合适的，适宜的 (教材原句)But then they realised that it might not be suitable for a marketplace where products and services are in direct competition with each other. 但后来他们意识到，在产品与服务相互直接竞争的市场上，这种广告类型可能不太适合。 (1)be suitable for 适合于 be suitable to do sth 适合做某事 (2)suit vt. 适合 suit...to 使……适合 be suited to... 适合/适应于…… 单句语法填空/一句多译 ①You should be suited to the new surroundings. ②Feeling rather disappointed，I was lost in deep thought，trying to find a suitable (suit) way to deal with the situation. ③She had the ability to suit her performance to the different audience，which amazed us. ④In conclusion，it's not suitable to include (include)English words in a Chinese dictionary. 学生用书↓第110页 ⑤我的确认为我适合这项志愿者工作，因为我精通英语。 →I do believe I am suitable for this voluntary work，because I have a good knowledge of English.(suitable) →I do believe this voluntary work suits me，because I have a good knowledge of English.(suit) attract vt.吸引 (教材原句)Particularly now，in modern times，advertisements need to attract and hold the attention of the public. 特别是现在，在当代社会，广告需要吸引、抓住公众的注意力。 [词汇助记] As one of the most attractive places，Mount Wuyi attracts millions of tourists every year，and one of its most famous tourist attractions is the Nine Bend River. 作为最具吸引力的地方之一，武夷山每年吸引数百万游客，其中最著名的旅游景点之一是九曲溪。 (1)attract vt. 引起……的注意；使喜爱；引起……的好感(或爱慕) attract sb to... 把某人吸引到…… attract one's attention/interest 吸引某人的注意/兴趣 (2)attraction n． 吸引人的事物，吸引力 (3)attractive adj. 有魅力的，吸引人的 be attractive to sb 对某人有吸引力 单句语法填空/完成句子 ①That's one of the less attractive (attract)aspects of her personality. ②What first attracted me to her was her incredible experience of life. ③When it comes to tourist attractions (attract)，there are several must-visit places. ④I didn't expect our tea culture would be so attractive to foreigners． 我没料到我们的茶文化会对外国人有如此大的吸引力。(活动介绍) ⑤As Catherine drove to her office，she attracted a great deal of attention． 当凯瑟琳开车去她的办公室时，她引起了极大的关注。(动作描写) consist of 由……构成 (教材原句)For this reason，it's now normal to see advertisements that consist of pictures or words from experts to show people how good the product is. 因此，现在看到包含专家的图片或话语，向人们展示产品有多棒的广告是正常的。 (1)consist of＝be made up of＝be composed of 由……组成 (2)consist in(＝lie in) 在于；存在于…… consist with 与……一致 单句语法填空/一句多译 ①Success consists in the ability to continue efforts through failures. ②The politician's actions do not consist with the promises in his speeches. ③此外，你应该有一个均衡的饮食，包括不同类型的水果和蔬菜。 →Besides，you should have a balanced diet consisting of/made up of/composed of different types of fruit and vegetables.(分词作定语) →Besides，you should have a balanced diet which consists of/is made up of/is composed of different types of fruit and vegetables.(定语从句) 【温馨提示】　consist of与consist in不用进行时态，也不用被动语态。consist of可以与be made up of互换。 学生用书↓第111页 competitive adj.竞争性强的，有竞争力的 (教材原句)To stand out in a world of competitive advertising，they must combine the highest standard of design with creative ways to make people believe that they “must have the product”． 为了在竞争激烈的广告界凸显出来，他们必须将最高水准的设计与创造性的方式结合起来，使人们确信他们“必须购买这种产品”。 [词汇助记] All the excited competitors who are relatively competitive are competing for the honor of winning the gold medal in the competition. 所有比较有竞争力的兴奋的选手都在为赢得比赛金牌的荣誉而竞争。 (1)compete for... 为……而竞争 compete with/against... 与……竞争 compete in... 在……方面竞争；参加……比赛 (2)competition n. 竞争，竞赛 competitor n. 参赛者；对手 单句语法填空/读后续写之心理描写 ①To her joy，her son was selected to compete in the London marathon. ②The aim of this competition (compete)is to arouse students' love for traditional Chinese culture and popularize Chinese poetry. ③Moreover，whenever the teacher organized some competitive (compete) games，no one in the class liked to have me as their partner or team member. ④Needless to say，she didn't feel threatened when I competed with/against her for the next show． 不用说，当我在下一个节目中与她竞争时，她并没有感到受到威胁。 combine vi.&vt.(使)结合，(使)组合 (1)combine...with/and... 把……与……结合起来 be combined with 与……结合 (2)combination n. 结合，联合；组合；联合体，结合物 in combination (with) (与……)联合/结合 单句语法填空/应用文写作之建议信 ①If he can combine his ability with hard work，he should be very successful. ②Besides，could you tell me more information about the most popular combination (combine) of the elective subjects among students? ③均衡的饮食与有规律的锻炼相结合更有利于我们的健康。 →A balanced diet can be better for our health when it is combined with regular exercise.(combine) →A balanced diet can be better for our health when it is in combination with regular exercise.(combination) link vt.把……联系起来 n．联系，关联 (教材原句)They realise that it does not matter how attractive the idea linked with the product is—most people know and anticipate... 他们意识到与产品关联的理念有多么吸引人并不重要——大多数人都明白…… link...to/with/and... 把……与……连接/联系起来 be linked to/with... 与……有联系 link up (with) (与……)连接/结合 a link with/between...and... ……与……之间的联系 学生用书↓第112页 [中国元素] In Chinese culture，red is usually linked with joy and celebration. 在中国文化中，红色通常与高兴和喜庆联系在一起。 单句语法填空/完成句子 ①From the map we can see the two highways link up here. ②As a matter of fact，there is a direct link between smoking and lung cancer. ③They do this for a variety of reasons，many of which are linked to keeping pupils safe． 他们这样做的原因有很多，其中很多都与保护学生的安全有关。 【温馨提示】　表示“联系”、“连接”的其他表达 join...to...把……与……连接起来　connect...with/to...把……与……连接起来　associate...with...把……与……联系在一起　relate...to...把……与……联系起来 anticipate vt.预期，预料 (教材原句)...most people know and anticipate that the main purpose of the advertisement is to make customers buy the product. ……大多数人都明白，广告的主要目的就是让顾客购买产品。 (1)anticipate doing sth 预料做某事；期盼做某事 anticipate that... 预料，预计…… It is anticipated that... 据预测…… (2)anticipation n. 预料，预期；期盼，期望 in anticipation of 期待着……；预计到…… 单句语法填空/读后续写之心理语言描写 ①They didn't anticipate meeting (meet) so much trouble in the process. ②In anticipation (anticipate) of bad weather they took plenty of warm clothes. ③His father looked at the endless wheat waves and said with relief，“It is anticipated that there will be a good harvest this autumn.” 他的父亲看着眼前一望无际的麦浪，欣慰地说，“预计今年秋天将会有一个大丰收。” participate vi.参加，参与 (教材原句)For example，there are public advertisements，which encourage citizens to participate in improving their neighbourhood，protecting the environment，and helping other people.比如公益广告，它们鼓励市民参与改善社区、保护环境和帮助他人的活动。 (1)participate in 参加 (2)participation n. 参加 participant n. 参加者 单句语法填空/读后续写之语言描写 ①Your participation (participate) will surely make a difference. ②Participants (participate) will be required to recite their favourite poems to share with the audience. ③“No one is born confident and strong.You have to make a change，so take the first step forward.” She encouraged Emily to participate in classroom activities and group projects. “没有人天生就有自信和坚强。你必须做出改变，所以要迈出前进的第一步。”她鼓励艾米丽参加课堂活动和小组项目。 学生用书↓第113页 认知深化 1．一词多义——dismiss A．vt.摒除，消除　B．vt.解雇　C．vt.不予考虑　D．vt.否定 ①A few officials were dismissed from their positions for taking bribes. B ②Dismissing her fears，she climbed higher. A ③He dismissed the opinion polls as worthless. C ④It's an idea that shouldn't be dismissed immediately and completely. D 2．熟词生义 ①The question clearly angered him.v.激怒，使生气 ②She relates her childhood experiences in the first chapters.v.叙述 Ⅱ.典型句式讲透 句型公式：It doesn't matter＋从句 (教材原句)They realise that it does not matter how attractive the idea linked with the product is—most people know and anticipate that the main purpose of the advertisement is to make customers buy the product. 他们意识到与产品关联的理念有多么吸引人并不重要——大多数人都明白也预料到了，广告的主要目的就是让客户购买产品。 句中it does not matter...，意为“……无关紧要”。it是形式主语。 (1)It matters a lot/a great deal/much＋从句，表示“……非常重要” What matters is... 要紧的是…… (2)a matter of... ……的问题 as a matter of fact 实际上；事实上 to make matters worse 使情况更糟的是 单句语法填空/读后续写之精彩开头 ①As a matter of fact，the beauty of nature there made an excellent impression on me. ②To make matters worse (bad)，when returning to my seat，I missed my steps and fell heavily on the stairs. ③Everyone in the village is very friendly.It doesn't matter whether you have lived there for a short or a long time. 村里的每个人都很友好。无论你在那里住的时间是长是短都没关系。 课时测评18　Section Ⅴ　Lesson 3 (时间：60分钟　满分：100分) (本栏目内容，在学生用书中以独立形式分册装订！) [语境基础练] 维度一　根据汉语及首字母提示填入单词的适当形式(每小题1分，共10分) 1．We hope it will be a commercial (商业的) success. 2．Sponsored (赞助) by the bank，he finished school at last. 3．My good friend once earned a living on a tight budget (预算)． 4．I made this skirt just by sewing (缝) two pieces of material together. 5．There is no denying that fresh air is fundamental (基本的) to good health. 6．Regular and frequent exercise boosts (促进) our immune system and makes us look and feel better. 7．Some business owners are keen on public welfare (福利)．This is how local services have been funded. 8．Though too old to work much，my grandfather is enthusiastic about neighbourhood (社区) affairs. 9．There is evidence that skin cancer is linked to exposure to the sun. 10．There are various goods in the supermarket，and the variety attracts many customers. 维度二　单句语法填空(每小题1分，共9分) 1．He went through all kinds of hardships in the old society. 2．Her fluency in English made her stand out among other applicants. 3．He admits that his latest music style originates (origin) from the combination of folk and classical music. 4．The manager failed to make his new company profitable (profit) in such a short period of time. 5．The design of this sleeping bag is improved to be suitable (suit) for kids of different ages. 6．After-class clubs provide the kids with more freedom (free) to explore their personal interests. 7．The athletes tried their best to compete for the gold medals，which left us a deep impression. 8．Only when our theory is combined with practice can the former become reliable knowledge. 9．He bought extra food in anticipation (anticipate) of more people coming than he had invited. 维度三　完成句子/一句多译(每小题4分，共16分) 1．It doesn't matter if you fail；just do your best.(It doesn't matter＋从句) 即使失败也没关系，只要你尽力了就行。 2．Last weekend our school organized a fruit-picking activity，which enables us to experience the life in the countryside.(which引导非限制性定语从句) 上周末我们学校组织了一次采摘活动，这次活动让我们体验了乡村生活。 3．To fully realize your potential，it is important for you to make the most of our school facilities.(动词不定式作目的状语) 要想全面发挥自己的潜能，充分利用我们学校的资源很重要。 4．虽然智能手机给我们提供了便利，但并不是所有人都支持花太多时间在智能手机上。 ①Although smart phones provide convenience for us，not all the people are in favour of spending too much time on them． ②Although smart phones provide convenience for us，all the people are not in favour of spending too much time on them． 维度四　教材知识迁移(每小题1分，共10分) 阅读下面新情景，在空白处填入一个适当的单词或括号内单词的正确形式。 The advertising industry 1.that started with the purpose of promoting and selling goods has gone through changes because of the developments of society，economy and technology. Classic ads used to give information about finding certain products，the 2.location (locate) of the company and the name of the product.Though they were 3.effective (effect)，they mightn't be suitable for marketplace.It's normal 4.to see (see) ads that consist of pictures or words from experts to show people how good the product is in order to hold people's attention.Moreover，some ads apply modern design techniques to make the ads 5.visually (visual) attractive. As the development of advertising，modern ads combine the 6.highest (high) standard of design with creative ways by using the 7.concepts (concept)，which can make them stand out in 8.a world of competition.Today's top advertisers make people notice their products by using humour aiming to create something that has never been seen before. However，not all advertising 9.is (be) about selling products and services for a profit.Public ads encourage citizens to participate in improving their neighbourhood，10.protecting (protect) the environment，and helping other people. [素能提升练] Ⅰ.阅读理解(每小题5分，共35分) A (2024·安徽亳州第二中学高二期末) The following classes will be taught online via Zoom.All registrations must be submitted online two days before your class starts.Registered students will receive registration instructions one day in advance. Armchair Tour：Chicago Botanic Garden Thursday，February 23 6：30－7：30 p．m. $19/$24 New! Strong，unified (统一的) design is a highlight of the Chicago Botanic Garden and sets it apart from many of other gardens.You will examine the contributions of noteworthy landscape architects and building architects to explore this well-known public garden in a new way. From the Drawing Board to Border：Online Tuesday，February 28 6：30－8：30 p．m. $32/$40 Learn how to develop a shopping list and timeline to phase the work over several seasons.You'll receive some useful tips on staging the installation (安装) of your project，finding and purchasing plants，and working with landscape professionals. Designing the Sunny Border：Online Wednesday，March 8 6：30－8：30 p．m. $32/$40 The well-designed border wears a combination of many plants that provide three seasons of color and winter interest.Learn how to artfully combine plants with an emphasis on the use of color，and form.Whether you are a new gardener or have an established border that could use updating，this class is for you. Designing the Shade Garden：Online Wednesday，March 15 6：30－8：30 p．m. $32/$40 A garden shaded by trees or buildings is often a challenge for the gardener who is faced with low light levels，tree roots，and soil that is often dry.Discover solutions and ideas for artful plantings that can help you create effective combinations with optimal (最佳的) color，and form. 语篇解读　本文是一篇应用文。文章主要介绍了四个线上课程。 1．What must students do before the four classes? A．Reserve the classes. B．Hand in homework. C．Read the instructions. D．Visit the four gardens. 答案：A 解析：细节理解题。根据第一段中的“All registrations must be submitted online two days before your class starts.”可知，在课程开始前，要预定课程。故选A。 2．What can you do in From the Drawing Board to Border? A．Combine plants with the surroundings. B．Shade a garden with trees or buildings. C．Admire great works by famous architects. D．Learn how to make a detailed grocery list. 答案：D 解析：细节理解题。根据From the Drawing Board to Border：Online部分的“Learn how to develop a shopping list and timeline to phase the work over several seasons.”可知，在From the Drawing Board to Border可以学会如何制定购物计划。故选D。 3．Which class ends earlier than others? A．Chicago Botanic Garden. B．Designing the Sunny Border. C．Designing the Shade Garden. D．From the Drawing Board to Border. 答案：A 解析：细节理解题。根据Armchair Tour：Chicago Botanic Garden部分的“Thursday，February 23”、From the Drawing Board to Border：Online部分的“Tuesday，February 28”、Designing the Sunny Border：Online部分的“Wednesday，March 8”、Designing the Shade Garden：Online部分的“Wednesday，March 15”可知，从这四个课程的开设时间看，Chicago Botanic Garden是最早结束的。故选A。 B (2024·河南驻马店高二期末) The effects of advertising often work in tricky (狡猾的) ways.Many people don't even realize they are being marketed to when they change their behaviour after encountering advertisements.Since advertising is a powerful psychological tool，an entire field of study，which is devoted to unlocking how advertising influences consumer behaviour，has been developed. Another effect of advertising is educating consumers about specific products or services.This can be part of the persuasion written in an ad.In an advertisement，a company can influence possible buyers by showing how the product works and how it can solve the problems they face or at least ease those problems.For example，a dog owner who previously thought there was no solution to his dog's anxiety can learn through a dog vest (背心) ad that there actually is a solution，and that solution is the gentle pressure provided by the vest. Advertisements generally use similar language.Many advertisements are designed to make the viewers take immediate action.Words and phrases often used in such ads include “Buy now！” “Get started！” and “Try now！”．Specifically，the part of an ad that pushes for immediate action is called “call to action”，which is important to any ad because it drives the viewers or listeners to take action.Besides，companies usually use persuasive language in the rest of the advertisement.This can be a recommendation from a previous buyer，a chart showing the product's benefits，or a list of the product's benefits. Advertising is part of marketing.Although the two terms are sometimes used interchangeably (可替换地)，they aren't the same thing.Marketing is the broad process of researching consumers' needs，collecting and evaluating data related to those needs and developing various strategies for attracting consumers.Advertising，on the other hand，strictly refers to the process of attracting potential customers to make a sale. 语篇解读　本文是一篇说明文。文章主要介绍了广告是如何影响着人们的。 4．What's the effect of advertising on consumers? A．Asking people to buy the product or service directly. B．Educating consumers about specific products or services. C．Having children as advertising targets. D．Pretending to have good sales of a product. 答案：B 解析：细节理解题。根据第二段中的“Another effect of advertising is educating consumers about specific products or services.”可知，广告的影响是教育消费者特定的产品或服务。故选B项。 5．What does the author want to show by telling the story about the dog owner? A．Consumers are affected by advertisements offering solutions to their problems. B．Consumers learn about products for pets from advertisements. C．Consumers' needs can be satisfied by companies devoted to advertising. D．Consumers' problems are the inspiration for advertisers. 答案：A 解析：推理判断题。根据第二段中的“In an advertisement，a company can influence...those problems.”可知，一个公司是通过如何解决买家面临的问题或者缓解这些问题来影响他们，进而列举了关于狗的主人的故事，由此可知，列举这一事例是为了说明消费者是受到给他提供解决问题方法的影响。故选A项。 6．What does the author focus on in the last paragraph? A．The importance of advertising. B．The process of advertising. C．The effect of marketing and advertising. D．The relationship between advertising and marketing. 答案：D 解析：细节理解题。根据尾段中的“Advertising is part of marketing.Although the two terms are sometimes used interchangeably(可替换地)，they aren't the same thing.”以及下文对这两个概念的分析可知，广告是营销的一部分，但是它们不是一回事儿，由此可知，最后一段主要关注的是广告与市场之间的关系。故选D项。 7．Which of the following can be the best title for the text? A．What are the advantages of advertising? B．What are people's attitudes towards advertising? C．How does advertising affect people? D．How does marketing differ from advertising? 答案：C 解析：标题归纳题。根据首段内容可知，本文主要讲述的是广告以一种微妙的方式影响着人们，现在研究领域开始致力于广告如何影响消费者行为的研究，并结合下文中的对广告影响人们的方式的分析和广告与市场营销之间的关系的介绍可知，本文的标题为“广告是如何影响人们的”概括了全文的内容，与文章主题一致。故选C项。 Ⅱ.阅读七选五(每小题2分，共10分) The future in sci-fi movies seems so close，yet so far away.Delightfully，5G technology makes that future look easily achievable.Schools，hospitals，transportation，factories—even our homes will soon use this powerful wireless network.China started testing 5G mobile network in several cities in 2019.So what is 5G? It's the latest generation of cellular(蜂窝状的)network technology. 1 5G's benefits mainly come from speed and connectivity. 2 People will be able to use the Internet at a much greater speed than before.Imagine being able to download an entire movie in just a few seconds! That's how fast 5G will be. 3 For example，one of the biggest problems with developing driverless cars is the delay between sending a signal and receiving it.Driverless cars must be able to react immediately to sudden changes in their environment，such as a dog running across the road.This will require these cars to send and receive huge amounts of data within milliseconds. 4 It will allow doctors to perform operations remotely，using robots.The robots will respond more quickly to the doctors' movements. So what about 5G's connectivity? 5 Imagine having a smart home that automatically turns lights on when you open your front door. “New things become possible when you can move information at a massive scale，” Gordon Smith CEO of a telecom equipment reseller，Sagent，told The Telegraph.“5G becomes the great enabler.” A．Such speed helps other technologies，too. B．We may develop smart environments with it. C．5G will make it better. D．It is faster and more stable than 4G，the last generation. E．It connects people's lives in various ways. F．With 5G，people can conveniently solve many problems. G．The advantage of higher speeds is obvious. 语篇解读　本文是一篇说明文。文章主要介绍了5G技术，人们将能够以比以前更快的速度使用互联网。5G速度使得科幻电影里的未来变得更加触手可及。 1．答案：D 解析：由上文“So what is 5G? It's the latest generation of cellular(蜂窝状的)network technology.”可知，空处与上文衔接，继续说明5G技术的特点。D选项中的It指代5G技术，符合语境。故选D。 2．答案：G 解析：上文“5G's benefits mainly come from speed and connectivity.”是主题句，再根据下文“People will be able to use the Internet at a much greater speed than before.”可知，空处承上启下，突出5G的高速，G选项的The advantage of higher speeds符合语境。故选G。 3．答案：F 解析：由下文“For example，one of the biggest problems with developing driverless cars is the delay between sending a signal and receiving it.”可知，举的这个例子是为了例证空处的内容，F选项的solve many problems和例子中的one of the biggest problems相匹配，符合语境。故选F。 4．答案：A 解析：由下文“It will allow doctors to perform operations remotely，using robots.The robots will respond more quickly to the doctors' movements.”和上文“This will require these cars to send and receive huge amounts of data within milliseconds.”可知，空处承上启下，且两个句子讨论的话题不同，需要空处提到科技领域，A选项的 helps other technologies符合语境。故选A。 5．答案：B 解析：由下文“Imagine having a smart home that automatically turns lights on when you open your front door.”可知，这里在讲述5G技术应用于生活领域——智能家居，B选项符合语境。故选B。 Ⅲ.语法填空(每小题1分，共10分) (2024·黑龙江实验中学高二期末) The word “toad” (癞蛤蟆) would be very easy in an English-language spelling bee，but not in a nationally televised contest in China. In Chinese，toad has three characters that are made up of 46 individual strokes(笔画)．Yu Shuang，1. 8-year-old contestant，quickly wrote the characters on a screen that 2. (project) her effort on a big display above her head.When she finished，one of three judges hit the bell signaling a correct answer.3. the other two didn't agree，4. (point) out that the young girl had missed a single dot in the third character. Yu wasn't alone.The show tested a group of adults in the audience，just 30% of 5. could write toad correctly. Since the first show on a minor TV channel about educational programming，the “Chinese Characters Dictation Competition” 6. (explode) in popularity.The show shifted to a Friday evening time on CCTV 1，even challenging the popularity of the country's most 7. (watch) shows，including China's version of “The Voice”． Its creator，Guan Zhengwen，said，“The hope is 8. the show could arouse people's 9. (enthusiastic) for the language，which is one of the most spectacular treasures of Chinese civilization and the fifth big invention the Chinese people have given to humanity.The so-called four great inventions from China 10. (typical) are paper making，gunpowder，the compass and printing.” 语篇解读　本文是一篇说明文。文章主要介绍了《汉字听写大赛》的其中一个比赛内容以及节目的目的。 1．答案：an 解析：考查冠词。contestant为可数名词，此处为泛指，且8-year-old发音是以元音音素开头的单词。故填an。 2．答案：projected 解析：考查动词的时态。根据上文wrote可知，应用一般过去时。故填projected。 3．答案：But 解析：考查连词。结合前后文语境可知，前后句意存在转折关系，应用连词but，句首首字母大写。故填But。 4．答案：pointing 解析：考查非谓语动词。分析句子结构可知，point与逻辑主语the other two之间是主动关系，应用动词-ing形式，作状语。故填pointing。 5．答案：whom 解析：考查定语从句。此处为“介词＋关系代词”引导的定语从句，修饰先行词adults，作介词of的宾语，指人，应用whom。故填whom。 6．答案：has exploded 解析：考查动词的时态和主谓一致。根据上文Since the first show on a minor TV channel about educational programming可知，应用现在完成时，主语为the “Chinese Characters Dictation Competition”，助动词用has。故填has exploded。 7．答案：watched 解析：考查非谓语动词。分析句子结构可知，watch与shows之间构成被动关系，应用过去分词，作定语。故填watched。 8．答案：that 解析：考查名词性从句。此处引导表语从句，从句不缺少成分，句意完整，应用只起连接作用、无实意的that引导。故填that。 9．答案：enthusiasm 解析：考查词性转换。此处作宾语，结合名词所有格可知，应用名词enthusiasm，为不可数名词。故填enthusiasm。 10．答案：typically 解析：考查词性转换。此处修饰动词，应用副词typically，作状语。故填typically。 学科网（北京）股份有限公司 $$