内容正文:
北师大版高中英语新教材(选择性必修第三册)课文(Unit 6| LESSON 3)
Lesson 3 The Advertising Game
第3课 广告竞赛
一、单词回顾
The 1. _________ (广告) industry started with the 2. __________ (根本的) purpose of promoting and selling goods to people who might need them. Advertising 3. __________ (代理处) would create a basic type of 4. _________ (广告) known as a 5. _________ (商业的) advertisement. Such advertisements have gone through a process of change over the years along with social, economic and 6. _____________ (技术的) developments.
Classic advertisements used to give information about finding certain products. It was likely to be the name of a company, part of which might include the name of the place from which the product 7. __________ (创造). For example, it could be “Shanghai 8. __________ (缝纫) Machines”, or “Tsing Tao Beer 9. ___________ (公司)”. From the name you would know what the company sells, where they are 10. ________ (位于), and the name of the product.
Advertising agencies used to create this kind of advertising and it c