Unit1 The mass media Extended reading (2) 教案-2024-2025学年高中英语牛津译林版(2020)选择性必修第二册

课 时 教 案 课题：Extended reading (2) U4B4 第　2　课时 总序第 个教案 课型： New lesson 编写时间:2024年10月 日 执教时间：2024年10月 日 教学目标： 批　注 1. find out the techniques used in their favourite advertisements; 2. explain their attitudes towards advertising tailored to individual customers’ needs. 教学重点： find out the techniques used in their favourite advertisements; 教学难点：find out the techniques used in their favourite advertisements; 教学用具：Multi-media 教学方法：Group work, discussion 教学实施过程： 1. Have students finish part A on page 12. Advertising is the activity of promoting a product or service. It has always been closely linked with the mass media and the two have developed hand in hand. Advertising makes people aware of a product or service, creates a desire to buy and helps boost business. Advertisers persuade people to buy their products or services with techniques like creating memorable slogans and using “brand ambassadors”. There are also less obvious advertisements, like those placed in films, TV shows or video games. In the future, advertisements will be even more tailored to the needs of individual customers. 2. Have students answer the following questions about the writing techniques of this article. (1) Look at the first and the last sentences in paragraphs 2, 3, 5 and 6. What can you find? The first and the last sentences in each of these paragraphs make up the main idea of the paragraph, echoing and explaining each other. (2) Why does the author ask the reader questions in paragraph 4 and 5? The questions in the two paragraphs are all listed after asking the reader to think of an example. The reader are left to think about and reach the ideas that the author puts forward earlier. The author gets his idea across to the reader much more easily this way. 批　注 (3) Do you find the examples of advertisements in the article helpful? What other examples can you think of? The examples of advertisements in the article are all helpful in understanding the author’s ideas. When it comes to more examples, I cannot help thinking of the slogan of a chocolate advertisement: “Milk fragrant, Silky feel”. It reminds us of not only its mellow silky-smooth taste, but also a peaceful and beautiful life. 3. Have students finish part B on page 12. My favourite advertisement is for a smartphone. It uses trendy music and creative camera angles to show off the smartphone’s features, while flashing the simple but catchy slogan: “Next Generation”. It presents images of happy energetic young people using the phone to take photos and make videos, with keywords flashing like “Ready! Action!” This advertisement promises me a bright future and a life of happiness. It makes me feel a part of a confident generation that is full of vitality and will become high achievers in the future. 4. Have students finish part C on page 12. Option 1: I am for advertising tailored to individual customers’ needs. It prevents customers from being disturbed by advertisements they are not interested in and as a result helps them find the products or services they are looking for more easily. Customers will also feel more valued as these advertisements address them on a personal level. Option 2: I am against advertising tailored to individual customers’ needs. With personalized advertisements, people can see only a very narrow selection of products or services, with little chance to learn about other products or services. What’s more, if their needs change or they have to share their device with someone else, these personalized advertisements may not reflect the things they really want to buy. 教学反思： 学科网（北京）股份有限公司 $$