Unit1 The mass media Welcome to the unit (1) 教案-2024-2025学年高中英语牛津译林版(2020)选择性必修第二册

课 时 教 案 课题：Welcome to the unit (1) U4B4 第　1　课时 总序第 个教案 课型： New lesson 编写时间:2024年10月 日 执教时间：2024年10月 日 教学目标：1. give more information about the types of mass media mentioned in the video; 批　注 2. introduce the types of mass media they usually use in daily life; 3. develop an interest in the topic of mass media. 教学重点： introduce the types of mass media they usually use in daily life 教学难点：introduce the types of mass media they usually use in daily life 教学用具：Multi-media 教学方法：Group work, discussion 教学实施过程： 1. Have students discuss the topic of mass media by answering the following two questions. (1) Do you think the mass media is important in your daily life? Why or why not? Option 1: Yes, I think the mass media is very important. From watching the news and communicating with friends to searching for information and entertainment, almost everything we do, we do it on the mass media. In fact, I think life would be boring and limited if we lived in a world without the mass media. Option 2: No, I do not think the mass media is that important. I use the mass media to search for information or to watch films and television programmes. But I prefer chatting with my friends face to face or going out to the park to enjoy the beauty of nature. The mass media is just a tool and is not necessary for everything. (2) What does the quote from William Bernbach mean? In my opinion, the quote indicates that the mass media has greatly changed our lives and society. On the one hand, we should take advantage of what the mass media offers us. On the other hand, we ought to use it properly so as not to become addicted to it. 2. Have students watch the video and fill in the blanks on page 1. Answer: Print; Digital 批　注 3. Have students answer the two questions on page 1. 1) What else do you know about the types of mass media mentioned above? I know that outdoor media is still quite popular but is becoming more digital and interactive. Print media seems to be on the decline as most people now prefer to search online for news and information. Many newspapers, magazines and books are now available online too. Broadcast signals, like those of television and radio, can be transmitted by cable or satellite. I also know that digital media is growing very fast and is having a greater influence on society than any other type of media. 2) What types of mass media do you usually rely on for information and entertainment? I usually read news on my phone so I can get the most up-to-date information every day. Sometimes I also watch the news on television with my parents at dinner time. For entertainment, I like to watch films and listen to music using my computer or smartphone. I also like chatting with my friends on smartphone apps or online forums. Video script: Narrator: The term “mass media” was used for the first time during the 1920s. It refers to the sources of information and news that reach a large audience. However, the mass media existed long before the term was used and over time different types of media have developed. Take a walk through the city shops and you won’t be able to find a view without outdoor media, which is one of the earliest forms of mass communication. Outdoor media has been around since ancient times. All shop signs, posters, and other advertisements outside buildings and inside shop windows are forms of outdoor media. Another early form of mass communication is print media, which gained its foothold in distribution to the masses with the invention of printing. Continued improvements over the centuries allowed books, magazines and newspapers to be printed in large quantities. 教学反思： 学科网（北京）股份有限公司 $$