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原创外刊改编语法填空题打卡Day 29
The secret of Apple’s success
From: The Economist
iPhone event is style over substance, but sales will increase regardless.
The annual iPhone launch should not be _____1_____ event. Smartphones are ubiquitous and Apple’s version is 15 years old. Slightly bigger screens with a longer battery life are nice _____2_____ not groundbreaking. The company’s most interesting products — driverless cars and mixed reality headsets — remain under wraps.
Yet Apple’s knack for showmanship remains as impressive as ever. On YouTube, more than 2.5mn people tuned in to watch. Rival hardware marketing events do not attract this level of interest. Apple’s products are still _____3_____ (outrage) popular. Around the world, over 1.8bn of its products are in use.
Its share of the US smartphone market (including second-hand handsets) has climbed above 50 per cent, _____4_____ (overtake) Android. This year the US market _____5_____ (contain) almost 125mn iPhones, up 3 per cent on last year, according to _____6_____ (estimate) from market research company Insider Intelligence. New releases will lift that total.
The latest line-up of iPhones feature larger display screens _____7_____ are on even when locked (a feature Android smartphones already have). There is emergency satellite connectivity and a $799 Watch _____8_____ (aim) at fitness fanatics. These are not radical upgrades. But improved performance will keep users replacing old Apple products with new ones.
_____9_____ a supply chain crunch, the performance might be even better. Like the rest of the tech sector, Apple has had difficulty obtaining the chips it wants. The more expensive version of the new iPhone contains the latest A16 chip but the standard version does not. Apple is expanding production in India amid China’s zero-Covid policy.
Costs elsewhere are being crimped. But Apple is very good at extracting more revenue from existing customers. It no longer provides free chargers for iPhones — though Brazil has ordered it to change this. Revenue from services such as Apple TV and Apple Pay rose 12 per cent in the last quarter. As well as accounting for over a fifth of the group total, these encourage users to stick with Apple hardware. Adding more advertising will expand operating margins.
There is a reason Apple is the biggest holding in Warren Buffett’s Berkshire Hathaway and the most valuable tech company by market cap. Low spending, big buybacks and contented customers equal a safe bet in the midst of a downgrade in tech market valuations. _____10_____ (revolution) new ideas are not necessary if users are content with what they have.
The secret of Apple’s success
From: The Economist
iPhone event is style over substance, but sales will increase regardless.
The annual iPhone launch should not be an event. Smartphones are ubiquitous and Apple’s version is 15 years old. Slightly bigger screens with a longer battery life are nice but not groundbreaking. The company’s most interesting products — driverless cars and mixed reality headsets — remain under wraps.
Yet Apple’s knack for showmanship remains as impressive as ever. On YouTube, more than 2.5mn people tuned in to watch. Rival hardware marketing events do not attract this level of interest. Apple’s products are still outrageously (outrage) popular. Around the world, over 1.8bn of its products are in use.
Its share of the US smartphone market (including second-hand handsets) has climbed above 50 per cent, overtaking (overtake) Android. This year the US market will contain (contain) almost 125mn iPhones, up 3 per cent on last year, according to estimates (estimate) from market research company Insider Intelligence. New releases will lift that total.
The latest line-up of iPhones feature larger display screens which/that are on even when locked (a feature Android smartphones already have). There is emergency satellite connectivity and a $799 Watch aimed (aim) at fitness fanatics. These are not radical upgrades. But improved performance will keep users replacing old Apple products with new ones.
Without a supply chain crunch, the performance might be even better. Like the rest of the tech sector, Apple has had difficulty obtaining the chips it wants. The more expensive version of the new iPhone contains the latest A16 chip but the standard version does not. Apple is expanding production in India amid China’s zero-Covid policy.
Costs elsewhere are being crimped. But Apple is very good at extracting more revenue from existing customers. It no longer provides free chargers for iPhones — though Brazil has ordered it to change this. Revenue from services such as Apple TV and Apple Pay rose 12 per cent in the last quarter. As well as accounting for over a fifth of the group total, these encourage users to stick with Apple hardware. Adding more advertising will expand operating margins.
There is a reason Apple is the biggest holding in Warren Buffett’s Berkshire Hathaway and the most valuable tech company by market cap. Low spending, big buybacks and contented customers equal a safe bet in the midst of a downgrade in tech market valuations. Revolutionary (revolution) new ideas are not necessary if users are content with what they have.
苹果公司的制胜秘诀
iPhone发布会形势多于实质,但尽管如此,销售额都会增加
一年一度的iPhone发布会算不上什么盛事。智能手机现在十分普遍,苹果的iPhone是15年前就推出的。屏幕大了些许,电池续航时间延长了,这些是好事,但不是突破性的创新。该公司最让人感兴趣的产品——无人驾驶汽车和混合现实头盔——尚未揭开面纱。
然而该公司作秀的本事一如既往地了不起。在YouTube上,超过250万人观看了这场发布会。别家的硬件营销活动吸引不了这么多眼球。苹果的产品依然极其流行。在世界范围内,目前在使用的苹果产品超过18亿部。
在美国手机市场(包括二手手机),苹果占到50%以上的份额,超过了安卓手机。据市场研究公司 Insider Intelligence 估计,今年美国市场将有接近1.25亿部iPhone,比去年增加3%。新品发布将提升这个总数。
最新的iPhone系列有着更大的显示屏,而且屏幕在锁定状态也能继续亮着(已经有安卓手机具备这一功能)。新款iPhone有紧急卫星联络功能,还有一款售价799美元的手表Watch面向健身爱好者。这些不是重大的升级。但性能的提升将继续促使用户更换旧款苹果产品,买入新款。
假如供应链没有问题,苹果的表现可能还会更亮眼。与科技行业内的其他公司一样,苹果也不能随心所欲地采购芯片。定价更高的新款iPhone搭载最新的A16芯片,标准款就没有采用这种芯片。由于中国的新冠清零政策,苹果目前正在印度扩大生产。
苹果正在压缩其他方面的成本。但苹果非常擅长从现有客户身上赚取到更多收入。它不再提供免费的iPhone充电器——不过巴西不准它这样做。苹果电视、苹果支付等服务在上季度实现的营收增长了12%。除了为集团贡献五分之一以上的营收以外,这些服务还能鼓励用户长长久久地使用苹果硬件产品。增加广告将扩大营业利润率。
苹果是沃伦•巴菲特的投资公司伯克希尔哈撒韦的第一大重仓股,也是全球市值最高的科技公司,这是有理由的。开支少、回购多、再加上心满意足的用户,在科技市场估值下调时期,这几个因素意味着这会是一个几乎稳赚不赔的选择。如果用户对到手的东西很知足,革命性的新创意就不是非要不可的了。
生词积累
substance
n. 物质;实质
ubiquitous
adj.普遍存在的,无所不在的
groundbreaking
adj.开创性的
rival
n.竞争对手,敌手
outrageously
adv. 不寻常地;粗暴的
fitness fanatic
健身爱好者
buyback
n. 回购;产品返销
原创外刊改编语法填空题打卡Day 30
How a sniff test could make sexing chicks more humane
One large part of managing egg-laying hens is a process called sexing, or determining the sex of a baby chick after it hatches. A study published May 22 in the journal PLOS ONE finds that fertilized chicken eggs can be sexed by “sniffing” the volatile chemicals that _____1_____(emit) through the chicken’s shell.
About a day after hatching, chicks are sorted _____2_____ sex. Male chicks are killed almost immediately, _____3_____ process that kills an estimated 6.5 billion male chicks per year. Sexing is largely used due to both economics and biology—male chickens are of little use to the egg and meat industry since they do not lay eggs and do not fatten up quickly enough _____4_____(sell) as meat. The practice costs egg producers about $500 million annually, but some European countries including Germany and France have already banned culling of male chicks or plan to phase it out.
If hatcheries could identify the sex of an egg _____5_____ (early) in incubation, billions of male eggs could be humanely killed before the chick can feel pain, as well as reducing waste and environmental impact. The technology that is already on the market for this process called in-ovo sexing depends on either imaging through the shell _____6_____ sampling the shell through a tiny hole.
In this new study from researchers at the University of California, Davis and a startup company at the university called Sensit Ventures Inc., it is possible to sniff out the egg’s volatile organic chemicals and determine the egg’s sex.
The team first had to find out _____7_____ the chemicals released by male and female embryos give off _____8_____ (rely) detectable differences. At study co-author Cristina Davis’s lab at the UC Davis Department of Mechanical and Aerospace Engineering, the team developed sensing chip technology that can collect and analyze organic chemicals in the air.
They adapted suction cups that are already used for industrial handling of eggs to “sniff” air from the eggs without actually opening them up. Gas chromatography and mass spectrometry analyzed the air samples and the sex of the eggs was confirmed by DNA analysis at the UC Davis Department of Animal Science.
“We found that there are volatile chemicals from the egg, a scent _____9_____ you can capture and sort statistically,” study co-author and CEO of Sensit Ventures Tom Turpen said in a statement. According to the study, this air-sniffing technique was able to identify male and female embryos at eight days of incubation with 80 percent _____10_____ (accurate), based on two minutes of air sampling. Using this rapid suction-cup sampling method could also be carried out in rows that test multiple eggs at the same time. “We think that the hardware platform invented at UC Davis could be integrated into hatcheries,” Turpen said.
How a sniff test could make sexing chicks more humane
One large part of managing egg-laying hens is a process called sexing, or determining the sex of a baby chick after it hatches. A study published May 22 in the journal PLOS ONE finds that fertilized chicken eggs can be sexed by “sniffing” the volatile chemicals that are emitted (emit) through the chicken’s shell.
About a day after hatching, chicks are sorted by sex. Male chicks are killed almost immediately, a process that kills an estimated 6.5 billion male chicks per year. Sexing is largely used due to both economics and biology—male chickens are of little use to the egg and meat industry since they do not lay eggs and do not fatten up quickly enough to be sold (sell) as meat. The practice costs egg producers about $500 million annually, but some European countries including Germany and France have already banned culling of male chicks or plan to phase it out.
If hatcheries could identify the sex of an egg earlier (early) in incubation, billions of male eggs could be humanely killed before the chick can feel pain, as well as reducing waste and environmental impact. The technology that is already on the market for this process called in-ovo sexing depends on either imaging through the shell or sampling the shell through a tiny hole.
In this new study from researchers at the University of California, Davis and a startup company at the university called Sensit Ventures Inc., it is possible to sniff out the egg’s volatile organic chemicals and determine the egg’s sex.
The team first had to find out if/whether the chemicals released by male and female embryos give off reliably (rely) detectable differences. At study co-author Cristina Davis’s lab at the UC Davis Department of Mechanical and Aerospace Engineering, the team developed sensing chip technology that can collect and analyze organic chemicals in the air.
They adapted suction cups that are already used for industrial handling of eggs to “sniff” air from the eggs without actually opening them up. Gas chromatography and mass spectrometry analyzed the air samples and the sex of the eggs was confirmed by DNA analysis at the UC Davis Department of Animal Science.
“We found that there are volatile chemicals from the egg, a scent which/that you can capture and sort statistically,” study co-author and CEO of Sensit Ventures Tom Turpen said in a statement. According to the study, this air-sniffing technique was able to identify male and female embryos at eight days of incubation with 80 percent accuracy (accurate), based on two minutes of air sampling. Using this rapid suction-cup sampling method could also be carried out in rows that test multiple eggs at the same time. “We think that the hardware platform invented at UC Davis could be integrated into hatcheries,” Turpen said.
嗅探鸡蛋如何可以使得分辨小鸡性别更加人性化?
管理产蛋母鸡的一个重要环节是性别鉴定,即在小鸡孵化后确定它们的性别。一项于5月22日发表在《PLOS ONE》期刊上的研究发现,可以通过“嗅闻”鸡蛋壳散发的挥发性化学物质来区分受精鸡蛋的性别。
孵化后大约一天,小鸡会根据性别进行分类。雄性小鸡几乎会立即被杀死,这一过程中每年大约有65亿只雄性小鸡被杀死。进行性别分类主要是出于经济和生物学原因——对于蛋业和肉业来说,雄性鸡几乎没有用处,因为它们不产蛋,也不能迅速长肥以便作为肉食销售。这一做法每年让蛋制品生产商损失约5亿美元,但一些欧洲国家,包括德国和法国,已经禁止或计划逐步淘汰杀死雄性小鸡的做法。
如果孵化场能够在孵化的早期阶段区分鸡蛋的性别,那么数十亿只雄性鸡蛋就可以在小鸡能够感受到疼痛之前以人道的方式被处理,同时还可以减少浪费和环境影响。目前市场上已经存在的用于这一过程的技术称为胚内性别鉴定,依靠通过蛋壳成像或从一个小孔取样蛋壳来实现。
加州大学戴维斯分校的研究人员和该校一家名为Sensit Ventures Inc.的初创公司进行了一项新研究,可以通过嗅探鸡蛋中的挥发性有机化学物质来区分鸡蛋的性别。
研究小组首先必须确定雄性和雌性胚胎释放的化学物质是否会产生可以可靠检测到的差异。在加州大学戴维斯分校机械与航空航天工程系克里斯蒂娜·戴维斯教授的实验室里,研究小组开发了一种芯片传感技术,可以收集和分析空气中的有机化学物质。
他们改造了已经用于鸡蛋工业处理的吸盘,在不打开鸡蛋的情况下从鸡蛋中“嗅测”空气。利用气相色谱和质谱分析分析空气样本,加州大学戴维斯分校动物科学系的DNA分析确认了鸡蛋的性别。
研究合著者、Sensit Ventures首席执行官汤姆·特彭在一份声明中说:“我们发现鸡蛋中有挥发性化学物质,一种可以被捕捉和分类的气味”。根据这项研究,这种空气嗅探技术能够在孵化过程的第八天识别雄性和雌性胚胎,通过两分钟的空气采样,准确率达到80%。使用这种快速吸盘取样方法也可以按行进行,同时测试多个受精鸡蛋。特彭说:“我们认为加州大学戴维斯分校发明的硬件平台可以集成到孵化场”。
生词积累
fertilized
adj.已受精的
volatile
adj.易变的,动荡不定的,反复无常的
fatten
vt.养肥;使肥沃;使充实
phase out
使逐步淘汰;逐渐停止
incubation
n.孵化;
detectable
adj. 可检测到的
scent
n. 气味
integrate
v.(使)合并,成为一体;(使)加入,融入群体
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