内容正文:
THE MEDIA
UNIT 6
Period Four Lesson 2 & Lesson 3—Language Points
语基输入 助力语言输出
目
录
Contents
课时作业(十四)
随堂演练 核心素养落实
(教材P59)Particularly now, in modern times, advertisements need to attract and hold the attention of the public.特别是现在,在当代社会,广告需要吸引、
保持公众的注意力。
1
语基输入 助力语言输出
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英语 选择性必修 第二册(BS)
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attractions
attractive
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英语 选择性必修 第二册(BS)
Attracted by the scenery
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(教材P59)To stand out in a world of competitive advertising, they must combine the highest standard of design with creative ways to make people believe that they “must have the product”.
为了在竞争激烈的广告界脱颖而出,他们必须将最高水准的设计与创造性的方法结合起来,使人们相信他们“必须拥有这种产品”。
2
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英语 选择性必修 第二册(BS)
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英语 选择性必修 第二册(BS)
to
for
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combination
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英语 选择性必修 第二册(BS)
(教材P59)For example, there are public advertisements, which encourage citizens to participate in improving their neighbourhood…比如公益广告,它们鼓励市民参与改善社区……
3
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with
in
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participant
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英语 选择性必修 第二册(BS)
(教材P56)Fewer people and companies chose to advertise in the newspaper.
1
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英语 选择性必修 第二册(BS)
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英语 选择性必修 第二册(BS)
apply for the position advertised
advertise a
sporting event
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英语 选择性必修 第二册(BS)
(教材P113)Some sites are bringing the news directly from the people who are experiencing or witnessing it…
2
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英语 选择性必修 第二册(BS)
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witnessed
to
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(教材P113)…on the spot of a car accident for example.
3
发现
现场
地点
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英语 选择性必修 第二册(BS)
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was spotted
leaving
with
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(教材P58)But then they realised that it might not be suitable for a marketplace where products and services are in direct competition with each other.
4
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to
is suitable for
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(教材P59)For this reason, it's now normal to see advertisements that consist of pictures or words from experts to show people how good the product is.
5
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英语 选择性必修 第二册(BS)
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英语 选择性必修 第二册(BS)
consists of
is made up of
is composed of
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英语 选择性必修 第二册(BS)
(教材P59)To stand out in a world of competitive advertising, they must combine the highest standard of design with creative ways to make people believe that they “must have the product”.
6
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英语 选择性必修 第二册(BS)
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competitors
competition
for
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英语 选择性必修 第二册(BS)
(教材P58)It was likely to be the name of a company, part of which might include the name of the place from which the product originated.
7
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to tolerate
It
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is likely that he will be caught
is likely to be caught
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英语 选择性必修 第二册(BS)
(教材P59)However, not all advertising is about selling products and services for a profit.
8
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英语 选择性必修 第二册(BS)
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didn't go
Not both of
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1,2,3,4
5
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×
√
×
√
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随堂演练 核心素养落实
spot
interactive
high-definition
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sewing
agency
commercial
uploaded
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located
fundamental
recording
budget
corporation
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for
freedom
interactive
of
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suitable
attractive
on
live
living
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to/of
are uploaded
would
competition
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制 作 者:状元桥
适用对象:高中学生
制作软件:Powerpoint2010、
Photoshop cs3
运行环境:WindowsXP以上操作系统
组一 自主研读
attract vt.(以魅力等)吸引(人);引诱;引起(注意)
①attract/draw/catch one's attention 吸引某人的注意力
be attracted by 被……所吸引
②attraction n.有吸引力的事物;吸引;引力
have no/little/much attraction for sb 对某人没有/几乎没有/有很大吸引力
③attractive adj.吸引人的;诱人的
(1)Zhu Ting's superb performance attracted the coach's attention.
朱婷出色的表现引起了教练的注意。
(2)We welcome you to join us in this special tour which will explore one of the unique Australian _______________ (attract).我们欢迎您加入我们的特别之旅,探索澳大利亚独特的景点之一。
(3)It is acknowledged that your friend has a very ______________(attract) personality.
众所周知,你的朋友具有很吸引人的个性。
[句式升级]
(4)As they were attracted by the scenery, they decided to stay for another week.(用非谓语动词短语作状语改写)
→__________________________, they decided to stay for another week.
[语境串记]
In Beijing, there are many tourist attractions, like the Great Wall, the Summer Palace and the Tian'anmen Square.But what attracts me most is the Great Wall, which is also attractive to foreigners.More and more foreigners are attracted by it and come to China.
北京有许多旅游胜地,比如长城、颐和园以及天安门广场。但是最吸引我的是长城,它对外国人来说也很有吸引力。越来越多的外国人被它吸引而来到中国。
stand out 显眼,突出;出色
stand for 代表,表示;主张
stand by 做好准备;袖手旁观;继续支持(身处困境的人);坚持,遵守
stand up for 支持
stand up to 抵抗;经受得住
(1)Every tree, wall and fence stood out against dazzling white fields…
每棵树、每堵墙和每道栅栏都在白得耀眼的田野映衬下十分夺目……
(2)Is this building going to stand up ______ the strongest gales?
这座楼能经得住最强劲的大风吗?
(3)With a code book, you might write down words that would stand _______ other words .
有了密码本,你可以写下代表其他单词的词语。
combine vi.&vt.(使)组合,(使)结合
①combine A with/and B 使A与B结合起来
②combination n.联合;结合
in combination with 与……联合
(4)In modern society, people are under so much stress that they should learn to combine business and/with pleasure.在现代社会,人们处在如此大的压力之下,应该学会劳逸结合。
(5)He carried on the business in ____________________ (combine) with the agent.
他继续与那个代理商合伙做生意。
participate vi.参加,参与
①participate with sb in sth 与某人分担某事;同某人一起参与某事
participate in (doing) sth 参加(做)某事
②participant n.参加者;共享者
participation n.参与;分担;共享
(1)(2023·1月浙江)Last weekend, I participated in a “Getting to Know the Plants Around Us” activity organised by our Students' Union.
上周末我参加了校学生会组织的“认识我们身边的植物”活动。
(2)You should participate ________ your friend ______ his sufferings.
你应当分担朋友的苦恼。
(3)As far as I know, he has been an active ____________ (participate) in the discussion.
据我所知,他一直积极参与这个讨论。
组二 师生共研
advertise v.为……做广告;登广告
①advertise for 登广告征求……
advertise for sb to do sth 登广告招聘/雇用某人做某事
②advertisement n.广告
put an advertisement in a newspaper 在报纸上发布广告
[佳句赏读] 感悟句意·背诵
(1)If you want to attract more customers, try advertising in the local paper.
(2)The nursing home is advertising for a volunteer to help look after the patients.
(3)If you are in search of your missing pet, you'd better put an advertisement in the newspaper.
[完成句子]
(4)I would like to ______________________________ in the yesterday's newspaper.
我想申请(贵公司)在昨天的报纸上刊登的职位。
(5)Now you are asked to make a poster to ____________ __________________.现在你被要求制作一张海报为一项体育赛事做广告。
witness vt.亲身经历;目击 n.目击者;证人
①witness to (doing) sth 作证……
②a witness of/to……的证人/证据
bear/give witness (to sth)(为某事)作证;证明(此短语中witness
前不加冠词,而且witness不用复数)
[佳句赏读] 感悟句意·背诵
(1)Recent years have witnessed the rapid development of China's high-speed railway.
(2)One witness to the accident said the driver appeared to be drunk.
(3)His good health is a witness to/of the success of the treatment.
(4)The worker witnessed to having seen an middle-aged man near the scene of the crime.
[单句语法填空]
(5)I thought, at the time, that this was just a story but then I _____________(witness) it with my own eyes many times.
(6)Many of his former friends gave witness ______ his innocence.
spot n.地点;现场 vt.发现;认出;污渍;斑点
[一词多义] 写出下列句中spot的含义
(1)The police spotted a serious mistake in his action. ______
(2)After the accident, the policeman ran to the spot immediately.______
(3)I don't know the exact spot where the election happened. ______
①on the spot=on the scene 到(在)现场;当场
②spot sb doing sth 发现某人正在做某事
be spotted with sth 满是……斑点
③spotless adj.没有污点的;非常干净的
[佳句赏读] 感悟句意·背诵
(4)When the educator walked past, he spotted a man stealing his bike.
(5)To my surprise, the window of my car was spotted with red liquid.
(6)The police were on the spot/scene within a few minutes.
(7)The woman does the housework well and keeps her house spotless.
[单句语法填空]
(8)Although she wore a pair of sunglasses, she ________ (spot) by the media reporters.
(9)Someone spotted him __________(leave) the building with a disappointed look on his face.
(10)The yellow fields were spotted _______ red flowers.
suitable adj.合适的,适宜的
①be suitable for sb/sth 适合某人/某物
be suitable to do sth 适合做某事
②suit n.一套外衣;套装
vt.适合;使适宜
suit sb (fine) 合某人的意;对某人很合适
suit sth to sb/sth 使某物适合某人/某物
[佳句赏读] 感悟句意·背诵
(1)It is obvious that it doesn't suit you to have your hair cut short.
(2)This superb film is suitable for people of all ages to watch.
(3)These clothes are not suitable to wear on formal occasions.
[单句语法填空/句型转换]
(4)He can suit his conversation ______ whomever he is with.
(5)If you want to go by bus, that suits me.
→If you want to go by bus, that ____________________ me.
consist of 由……构成
①consist of 没有被动语态,相当于be made up of 或be composed of,且不用于进行时。
②consist in 在于;存在于;以……为主
consist with 与……一致;相符
[佳句赏读] 感悟句意·背诵
(1)Listening is thus an active, not a passive behavior consisting of hearing, understanding and remembering.
(2)Life mainly consists of happiness and sorrow while happiness and sorrow consist in struggle.Remember that your ideal life does not always consist with the reality.
[一句多译]
(3)生活中不仅仅有阳光,还有艰难的日子。
①Life _______________ not only sunshine but also hard times.
②Life _________________ not only sunshine but also hard times.
③Life __________________ not only sunshine but also hard times.
competitive adj.竞争性强的,有竞争力的
①compete vi.比赛;竞争
compete in… 在某一方面竞争;参加……比赛
compete for… 为……而竞争
compete with/against… 与……竞争
②competitor n.参赛者;对手
competition n.比赛
[佳句赏读] 感悟句意·背诵
(1)Graduates have to fight for jobs in a highly competitive market.
(2)My son was selected to compete in a vital race in London.
(3)The two players competed with/against each other for a gold medal.
[单句语法填空]
(4)More than 1,000 ______________(compete) took part in the _____________(compete) to compete _______ the first prize.
句型:It was likely to…可能……
①It is likely to do /that… 可能……
sb/sth be likely to do sth 某人/某物有可能做某事
②其他表示“……可能……”的句型:
It is probable that…
It is possible that…
It is possible for sb to do sth
[提示] likely的主语可以是人,也可以是物;而possible,probable的主语只能为it。
[佳句赏读] 感悟句意·背诵
(1)It is reported that a hurricane is likely to come this evening.
(2)It is likely that you could suffer from bad health if you keep smoking.
(3)It is possible for her to set a new record in this tournament.
[单句语法填空/一句多译]
(4)(2024·新课标Ⅰ)No editor is likely _______________ (tolerate) a writer who does not take the trouble to spell words correctly.
(5)______ is probable/likely/possible that he will set a world record in the Olympic Games.
(6)今晚他很可能会被暴风雨困住。(likely)
①It ________________________________ in the storm this evening.(复合句)
②He ____________________________ in the storm this evening. (简单句)
句型:部分否定
①本句是一个部分否定的句子。(not all…=all/all of…not…)意为“并不是所有的……;不是全部,而是一些……”。
②表示“并不是所有的”还有everyone/everybody/ everything…not…(=not everyone/ everybody/ everything…)。
③三者以上的全部否定用none of…。
④两者的部分否定为:both of…not…(=not both…)并不是两者都……;两者的全部否定为:neither of…(两者)没有一个,两者都不……。
[佳句赏读] 感悟句意·背诵
(1)Not all the girls in our class like the young actor.
(2)There are many brilliant people in the room, but I know none of them.
(3)What makes the mother painful is that neither of her sons likes talking with others.
(4)It is common that every boy in a class is not interested in sports.
[句型转换]
(5)Not all the students went to the movies.
→All the students _____________ to the movies.
(6)Both of the two math problems are not very difficult.
→_______________ the two math problems are very difficult.
Activity 1 规律探究
感知以下课文原句,完成方框下的小题
1.Advertising agencies would create a basic type of advertisement known as a commercial advertisement.
2.Classic advertisements used to give information about finding certain products.
3.Advertising agencies used to create this kind of advertising and it could be very effective.
4.Ideas that would work in the past genuinely are not as effective now.
5.These advertisements have helped to increase public knowledge about topics that used to be ignored by most people…
1.would和used to都可用来表示过去经常性或习惯性的动作,常常可以换用,如句___________。
2.used to表示“过去常常”,暗含“现在不再……了”的意思,强调今昔对比,这时不能和would互换,如句_____。
Activity 2 语法精析
used to和would
一、相同点
1.would和used to都可用来表示过去经常性或习惯性的动作,常常可以换用。
2.would和used to都不能用来表示动作发生的具体频度或具体的一段时间内发生的动作。
When we were boys we used to/would go for an outing every spring.
小时候,每到春天我们都要去郊游。
When I was young I used to/would get up early.我年轻时经常早起。
二、不同点
1.used to表示“过去常常”,暗含“现在不再……了”的意思,强调今昔对比。would只表示过去情况,与现在无关,只表示说话人对过去事实的回顾和陈述。不含有“过去如此,现在不再这样”的意味。
2.would表示反复发生的动作。如果某一动作没有反复就不能用would,只能用used to。
3.used to还可与be动词连用,表示过去的状态,而would则不可以。
4.used to本身就指过去的习惯性动作或状态,所以通常不与often, frequently, sometimes等连用;而would则往往带有这些状语。
He would go to the park as soon as he was free.
过去,他总是一有空就去公园。(现在有可能还去)
He was so busy that he would work into the night.
他过去很忙,以至于总是工作到深夜。(具有反复性)
I used to live in a flat.我过去住在一套公寓房里。(没有反复性)
She used to be a quiet girl.她以前是个文静的女孩。
不可以说:She would be a quiet girl.
Often in holidays, he would go to some places of interest.
过去,通常在假期期间,他会去参观一些名胜。
He would sometimes sit alone, deep in thought.
过去,有时候他独自坐着陷入沉思。
Ⅰ.单词拼写
1.He was hit by a falling tree and killed on the ________.
2.The school believes in _________________(互动的) teaching methods.
3.The film that we saw last night was _______________ (高清晰度的).
4.The needle made her finger bleed while she was __________ the quilt.
5.After graduating from college, he first worked in a government office, and then in a travel __________(代理处).
6.To our surprise, the movie was a great _____________ (商业的) success.
7.The educator recorded a short video and ___________ it onto the Internet.
8.Most of the industrial cities are ___________ in the Midlands and the North.
9.His _______________(根本的) mistake was to rely too much on other people.
10.Two men were preparing a _____________(录制品) of last week's programme.
11.Can you tell me the trick of making the tasty meal on such a tight __________(预算)?
12.He, a brilliant young man, had taken charge of the _______________(企业集团) long before you came here.
Ⅱ.单句语法填空
1.The company is advertising _______ typists in the newspaper.
2.The design on the flag stands for ___________(free) and justice.
3.This will make video games more _______________ (interact) than ever.
4.Our country is like a big family, consisting ______ many nationalities.
5.(2024·新课标Ⅱ)A torch (手电筒) along with ____________(suit) clothing is essential for walking in the dark.
6.Sichuan is an ______________(attract) place which is abundant in wildlife.
7.The bus turned over, leaving seven dead ______ the spot and 29 others injured.
8.I used to ________ in the countryside, but now I'm used to __________ in the city.(live)
9.As a witness _________ the accident, I was asked to make an objective description of it.
10.Hundreds of videos ________________(upload) every day and they are shared across the Internet.
11.When he was available, he _________ go to that coffee shop at the corner after work every day.
12.We all congratulated our classmate on his winning the first prize in the _______________(compete).
$$