内容正文:
Ⅰ.阅读理解
A
(2023-2024学年攀枝花统考)As you can imagine, there are many types of advertisements in different mediums, on different channels, and with different goals for their business.
Print advertising
The first print advertisement ran in England in 1472.Since then, this type of advertising has become available in newspapers, magazines, and similar mediums of carrying a brand's message to its ideal users.In this advertisement method, the advertiser pays the publisher to place their advertisements in the publication.
Radio advertising
Radio advertising dates back to 1920, when the first commercial radio stations were launched in the United States.In this advertisement medium, the advertiser pays the radio station to play their advertisements during selected breaks between music or a radio show.
Television advertising
Television advertising originated in the 1940s with the promotion of practical items and political campaigns.In this advertisement medium, the advertiser pays the local or national TV network to show their advertisements during selected breaks in the network's regular programming.
Internet advertising
Internet advertising took root in the middle of the 1990s.In this advertisement method, the advertiser pays the website's owner to place their advertisements in exposed spaces that are minor to the website's own content.Internet advertising includes video, search engine marketing, and more.
However, as you know, the advertising types above have developed dramatically since the irrespective origins.Some advertisements have been memorable years after they first ran.
So how do you create an advertising strategy that works fine? Please click here to know more about the advertisements and campaigns we learn from.
[语篇解读] 这是一篇说明文。主要介绍了四种广告类型:印刷广告、广播广告、电视广告和互联网广告。
1.Which type of advertisement served politics besides goods at the very beginning?
A.Print advertising.
B.Radio advertising.
C.Internet advertising.
D.Television advertising.
解析:D 细节理解题。根据第四段“Television advertising originated in the 1940s with the promotion of practical items and political campaigns.(电视广告起源于20世纪40年代,当时是为了宣传实用物品和政治活动)”可知,电视广告最开始是为政治服务的。故选D。
2.Which of the following statements is TRUE for radio advertising and television advertising?
A.Both served the same functions.
B.Both are shown during selected breaks.
C.Neither first appeared in the U.S.
D.Neither developed much over years.
解析:B 细节理解题。根据第三段“In this advertisement medium, the advertiser pays the radio station to play their advertisements during selected breaks between music or a radio show.(在这种广告媒介中,广告商付钱给广播电台,在音乐或广播节目的间歇播放他们的广告)”以及第四段“In this advertisement medium, the advertiser pays the local or national TV network to show their advertisements during selected breaks in the network's regular programming.(在这种广告媒介中,广告商向地方或国家电视网络付费,在该网络常规节目的选定休息时间播放广告)”可知,广播广告和电视广告的共同之处是两者都在选定的休息时间播放。故选B。
3.Where will you probably read this article?
A.In a textbook. B.In a newspaper.
C.On a Website. D.In a magazine.
解析:C 推理判断题。根据最后一段“Please click here to know more about the advertisements and campaigns we learn from.(请点击此处了解更多我们所学习的广告和活动)”可推知,文章选自网站。故选C。
B
The media provides us with the observations and experience from which we build up our personal understanding of the world and how it works.Much of our view of reality is based on media messages.The media, to a great extent, gives us our sense of reality.
Freedom of the media carries with it certain responsibilities of honesty, fairness, accuracy and accountability.The power of the media to create and destroy human values comes with great responsibility.
The media is powerful in the political system, having a great influence on politics and on forming social change.The power is to decide who will communicate what to whom.Television can greatly influence the election of a national leader on the basis of his or her image.
Professional journalists do have a code of ethics(道德标准).Journalists make a judgement about what's safe and appropriate to report, which often involves difficult choices.German sociologist Max Weber distinguishes between “ethics of conviction” and “ethics of responsibility”.According to the latter(ethics of responsibility), journalists must take into account the foreseeable consequences of their reporting, and the impact it will have on society.The former, on the other hand, asks journalists to tell the truth, regardless of the consequences.According to Weber, both ideas of ethics should be considered.
Without doubt, information is power, and the big owners of the mass media are very powerful people.Television and radio stations, newspapers, magazines, and websites are, largely, owned and controlled by profitmaking businesses.It is not strange that their ideas will get promoted at times.
It is my view that such power and responsibility should never be left in the hands of a few.I believe it is our responsibility as concerned citizens to make sure we are not merely passive viewers, readers or listeners.Together we can have a huge influence on the media by making our views known.
[语篇解读] 本文是一篇说明文。媒体对公众的价值观和整个社会有着很大的影响,因此应肩负起相应的责任;同时,大众也应该发表自己的观点,发挥对媒体的影响作用。
4.What's the first paragraph mainly about?
A.Responsibilities of the media.
B.Influence of the media.
C.History of the media.
D.Problems of the media.
解析:B 主旨大意题。根据第一段的句子“The media provides us with the observations and experience from which we build up our personal understanding of the world and how it works.Much of our view of reality is based on media messages.The media, to a great extent, gives us our sense of reality.(媒体为我们提供了观察和经验,从中我们建立了对世界及其运行方式的个人理解。我们对现实的看法大多基于媒体信息。在很大程度上,媒体给了我们现实感)”可知,第一段主要讲的是媒体对我们的影响。故选B。
5.We can learn from the third paragraph that .
A.the media is more interested in politics than other fields
B.forming social change is the main duty of the media
C.the great power of the media is controlled by political figures
D.the media can affect politics by forming political figures' images
解析:D 细节理解题。根据第三段最后一句“Television can greatly influence the election of a national leader on the basis of his or her image.(电视可以根据国家领导人的形象对选举产生很大的影响)”可知,媒体可以通过塑造政治人物的形象来影响政治。故选D。
6.In the writer's opinion, citizens should .
A.trust the mass media
B.become an influence on the media
C.know how the media works
D.try to report news themselves
解析:B 细节理解题。根据最后一段中的“...it is our responsibility as concerned citizens to make sure we are not merely passive viewers, readers or listeners.Together we can have a huge influence on the media by making our views known (作为关心社会的公民,我们有责任确保自己不仅仅是被动的观众、读者或听众。 通过让媒体知道我们的观点,我们可以对媒体产生巨大的影响)”可知,作者认为,公民可以对媒体产生巨大的影响。故选B。
Ⅱ.七选五
Experts praise the virtues of social connectivity.It's linked to better resistance to stress and even longer life. 1 Research suggests that loneliness increases the risk of heart disease, anxiety, depression, high blood pressure and even early death. 2 Doing things by yourself allows you to enjoy activities you love at your own pace and in your own way.Through solitary (独处) pursuits, you learn more about yourself and reflect on your experiences.
3 It is an important part of selfdevelopment.It allows you to get to know yourself.When you are surrounded by other, you might set your own ideas and passions aside in order to meet the wants and needs of your friends and family.Taking time on your own gives you a critical opportunity to make creative choices and focus your attention without worrying about what other people are thinking.
4 But research has found that people are often better at solving difficult problems when they work on their own.Where group efforts are often about achieving consensus (一致的意见) and fitting in with the crowd, solo work encourages creativity without added social pressure.
Relationships are often strongest when each person takes time to take care of themselves.Even when it comes to friendships, the old saying may be true.A little absence might really make the heart grow fonder.Having friendships and a strong social support system is important for your mental health and wellbeing. 5
A.Being alone is harmful if it feels like a punishment.
B.Being alone gives you time to focus on your interests.
C.Being alone, on the other hand, is often associated with loneliness.
D.Research has shown that many people actually prefer being on their own.
E.However, research is increasingly showing that doing things alone does pay off.
F.Brainstorming together is often seen as one of the best ways to generate new ideas.
G.But being alone occasionally may make you appreciate those connections even more.
[语篇解读] 本文是说明文。文章主要介绍了社交联系和独处两种社会现象以及它们各自的优点和缺点。
1.C 空后下文“Research suggests that loneliness increases the risk of heart disease, anxiety, depression, high blood pressure and even early death.(研究表明孤独增加得心脏病,焦虑,绝望,高血压以及过早死亡的风险。)”可知是针对孤独的研究,而空前“Experts praise the virtues of social connectivity.It's linked to better resistance to stress and even longer life.(专家表扬社交联系的重要。它关系着更好的对抗压力甚至是更长久的寿命。)”可知空前没有提到孤独,所以空处需引出孤独这个话题,结合选项,只有C项“Being alone, on the other hand, is often associated with loneliness.(另一方面,独处常常和孤独联系在一起)”与下文一致,故选C。
2.E 空前“Experts praise the virtues of social connectivity.It's linked to better resistance to stress and even longer life. 1 Research suggests that loneliness increases the risk of heart disease, anxiety, depression, high blood pressure and even early death.(专家表扬社交联系的重要。它关系着更好的对抗压力甚至是更长久的寿命。研究表明孤独增加得心脏病,焦虑,绝望,高血压以及过早死亡的风险。)”可知,空前是讲社交联系的好处,独处的坏处,而空后“Doing things by yourself allows you to enjoy activities you love at your own pace and in your own way.(自己独自做事情允许用自己的步伐和自己的方式去做一些你喜欢的活动。)”是在讲述独自做事情的好处,空前后句意相反,所以空处需要表转折的句子,结合选项,E项“ However”表转折,且后半句“research is increasingly showing that doing things alone does pay off.”与下文一致,故选E(然而,越来越多的研究表明,独自做事确实会有回报)。
3.B 空处位于句首,是段落主题句,空后“It is an important part of selfdevelopment.It allows you to get to know yourself.(这是自我发展的一个重要部分。它允许你来认识了解你自己。)”以及最后一句“Taking time on your own gives you a critical opportunity to make creative choices and focus your attention without worrying about what other people are thinking.(花时间在你自己身上是给你一个重要的机会去做一些创造性的选择并且只关注你自己不用担心别人在想什么。)”可知本段主要讲述自己独自做事情的好处,结合选项,B项“Being alone gives you time to focus on your interests.(独处给你时间专注于你的兴趣)”与本段文意相符,故选B。
4.F 空后“But research has found that people are often better at solving difficult problems when they work on their own.(但是研究已经发现当人们在独自工作时,他们更擅长解决难题。)”可知,空处语意需与空后意思相反,且结合最后一句“solo work encourages creativity without added social pressure (独自工作鼓励创造性没有额外的社会压力)”可知,本段是针对创造性讲的,F项“Brainstorming together”与空后work on their own相反,且generate new ideas产生新想法与下文creativity一致,故选F(集体思考通常被认为是产生新想法的最佳方式之一)。
5.G 综合全文看,文章主要讨论social connectivity和being alone这两个话题,且空前“Having friendships and a strong social support system is important for your mental health and wellbeing.(拥有友谊和一个强大社会支持体系对你的精神健康和身体健康是很重要的。)”是在讲social connectivity的重要性,而作为本文最后一段做总结时,也应讲到being alone这个事情,并指出二者的关系,只有G项“But being alone occasionally may make you appreciate those connections even more.(但偶尔的独处会让你更加珍惜这些联系)”符合语境,故选G。
Ⅲ.语法填空
Reading a book and 1. (watch) a film are two very different experiences.The films can 2. (adapt) from classics but why do many adaptations fail with both cinema audiences and 3. (critic)?
A key question is 4. (obvious) how close to the original the film is.5. a typical film is only around two hours long, there may be changes to the plot, additions, and even different endings.Another problem is the cast.Finding actors 6. (accept) to film audiences can mean the difference between success and failure.Readers have their imaginations about how characters look and sound.This is 7. I think many film adaptations fall down.
Some books are just too difficult 8. (film) for technical reasons.The book writers may be too close to the material, 9. can actually be a bad thing and they will find it difficult to adapt to a new form.Also, some writers have been very unsatisfied with the film 10. (version) of their work.
[语篇解读] 本文是一篇议论文。文章中作者分析了改编电影令人失望的一些原因。
1.watching 考查非谓语动词。句意:读书和看电影是两种截然不同的经历。分析句子结构可知,这里用动名词短语与Reading a book并列作句子的主语。故填watching。
2.be adapted 考查语态。句意:经典电影可以改编,但为什么很多改编电影在观众和影评人眼里都失败了呢? adapt from根据……改编,与主语The films之间为被动关系,所以用被动语态。根据情态动词can可知,后接动词原形。故填be adapted。
3.critics 考查名词的数。句意:经典电影可以改编,但为什么很多改编电影在观众和影评人眼里都失败了呢? 名词critic为可数名词,指“众多的影评人”,所以用名词的复数形式。故填critics。
4.obviously 考查副词。句意:一个关键的问题显然是,这部电影有多接近原著。用副词形式在句中作状语。故填obviously。
5.Since/As/Because 考查连词。句意:因为一部典型的电影只有两个小时左右,剧情可能会有变化,增加内容,甚至是不同的结局。结合句意可知, 此句为原因状语从句,所以用表示原因的连词。故填Since/As/Because。
6.acceptable 考查形容词。句意:找到能被电影观众接受的演员可能意味着成功和失败的区别。本句考查“find+宾语+宾补”结构,句中用形容词作宾语补足语。故填acceptable。
7.where 考查名词性从句。句意:我认为这是许多电影改编的失败之处。分析句子结构可知,本句为表语从句,从句缺少地点状语,所以用连接副词where连接。故填where。
8.to be filmed 考查非谓语动词。句意:由于技术原因,有些书很难拍成电影。too...to...太……而不能……,逻辑主语Some books与film之间为被动关系,所以用不定式的被动语态。故填to be filmed。
9.which 考查定语从句。句意:书的作者可能过于接近材料,这实际上可能是一件坏事,他们会发现很难适应一种新的形式。分析句子结构可知,本句为非限定性定语从句。指代前面的一句话,所以用关系代词which引导。故填which。
10.versions 考查名词的数。句意:此外,一些作家对他们作品的电影版本非常不满意。名词version为可数名词,指“各种版本”,所以用名词的复数形式。故填versions。
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