Unit 6 The Media Lesson 3 The Advertising Game Reading 导学案-2022-2023学年高中英语北师大版（2019）选择性必修第二册

导学练 班级_________ 姓名_________ Unit 6 The Media Lesson 3 The Advertising Game (Reading) Teaching Objectives: Students will be able to: 1. read and talk about the advertising game. 2. read for general understanding and specific information of the passage. 3. complete a summary of the text. Task 1 The passage is about advertising. Skim through the passage. What is it mainly about? A. Different types of advertisements B. The development of advertisements C. Different attitudes towards advertisements. Task 2 Read the whole passage and complete the table. Types Features 1.__________ Problems Classic ads ·give information about 2.______________________________ · to tell people what the company sells, where they are located and the name of the products ·not suitable 3. _______________where products and services are in direct competition with each other ·not attractive Modern ads ·consist of experts’ 4.______________ ·apply modern design techniques ·to show people how good the product