Unit 1 The Mass Media Extended Reading 导学案-2024-2025学年高中英语牛津译林版（2020）选择性必修第二册

徐州市贾汪区英华实验学校 第三周 第5课时 总第9课时 编写人：高二英语组 制作日期：9月11日 Unit 1 Advertising: the power of persuasion ----- Extended reading 班级： 姓名： 得分： 授课时间 第一周 第五节课 授课时数 1学时[来源:X 教学课型 新授课☑ 习题课□ 试卷讲评课□ 复习课□ 其它□ 学习目标 By the end of the lesson, you will be able to: 1. know some basic information about the advertisement; 2. understand the main idea and analyse the structure of the article; 3. master some important phrases and sentences. 教学重点 Students can master the structure and main idea of the passage and get some detailed information about the advertisement. 教学难点 Students can master some important phrases and sentences. 【预学案】----“凡事预则立不预则废” 学法指导：Let students familiar with some useful expressions and lay a good foundation for reading. Step 1 Useful expressions 1.简言之（L2）____________________ 10.产品植入 （L32）__________________ 2.促销 （L3）___________________ 11.高收视率 （L33）__________________ 说服某人做某事 （L3）____________ 12.由.....赞助 （L34）_________________ 3.与.....密切相联 （L5）____________ 13......很常见 （L37）_________________ 4.携手 （L8）____________________ 14.吸收市场信息 （L38）______________ 5.在高峰时段 （L11）_____________ 15.非常有可能..... （L44）____________ 6.除......外/另外 （L13）____________ 16.特殊折扣和促销 （L44）___________ 7.使生意越来越好 （L14）__________ 17.为......量身定制 （L47）___________ 一个惯用的技巧 （L18）____________ 18.更高效地定位目标顾客（L49）_______ 8.一个好记的标识 （L19）__________ 19.对...有积极的影响 （L4）__________ 9.吸引我们的感受（L21）___________ 【探究案】----学始于疑，我思故我在 Step1. Fast reading Activity 1 Try to match the main idea of each paragraph: Para 1 A. The future of advertising Para 2 B. Product placement Para 3 C. The technique of relating a “ brand ambassador ” Para 4 D. Functions of advertising Para 5 E. The technique of creating a slogan Para 6 F.The history of advertising Para 7 G.The definition of advertising Activity 2 Read the passage and finish the chart below. Step2. Careful reading Task 1. Please read para. 1 and answer the following question: (1). What is advertising? Task 2 Please read para. 2 and answer the following question: (1). What is the relationship between advertising and the mass media? · 1: · 2: · 3: Task 3. Please read para. 3 and answer the following question: (1). Why does a company usually use mass media to advertise a product or service? Tasks 4. Please read para. 4-6 and find out the ways advertisers developed to persuade people into purchasing products or services. The ways: · a memorable slogan: a simple but language; our emotions. · a brand ambassador： can be chosen as a brand ambassador. · product placement: typically used in Task 5. Please read para. 7 and answer the following question: (1). What are the past, present and future of advertising? In the past Now In the future 【训练案】 1.短语填空 refer to hand in hand in addition to appeal to get across brighten up 1. John has a unique way to 　　　　　　　　　his opinion by using as few words as possible.  2. According to the forecast,it should 　　　　　　　　　later.  3. For more details and research-based answers,you can 　　　　　　　　　the chapters of particular interest.  4. Higher prices and higher quality often go 　　　　　　　　　　　　,but real bargains are possible.  5. I knew if this made me happy,it would likely 　　　　　　　　　millions of women.  6. 　　　　　　　　　　　 these arrangements,extra ambulances will be on duty until midnight.  2.完成句子 1.——你出去时忘了带钱包。 ——天哪,我确实忘了。(so+主语+助动词) —You forgot your purse when you went out. —Good heavens,　　　　　　　　　　　 　　　　　.  2.他有强烈的责任感,这就是为什么他被选中来控制这个项目。(That is why...) He has a strong sense of responsibility,　　　　　　　　　　　　　　　he is chosen to take control of this project.  3.别担心。任何时候你需要帮助都可以找我。(any time) Don’t worry. You can turn to me for help　　　　　　　　　　　　　　　　　 .  4.(2020·江苏卷,完形填空)在那里,他不仅是一名出色的学生,而且成了一名出色的演说家。(not only...but also...) There,he 　　　　　　　　　　　　　　　　　　　　　as a student 　　　　　　　　　　　became an accomplished public speaker.  5.他工作越努力,得到的就越多。(the+比较级...,the+比较级...) 　　　　 　　　　　　　he worked,　　　　　 　　　　　he got. 1 学科网（北京）股份有限公司 $$