内容正文:
The Advertising
Game
Unit 6 The Media Lesson 3
高二英语精耕团队 范冬烨
1
Learning Objectives
1
Learning new phrases
2
单击添加目录
3
单击添加目录
4
单击添加目录
2
Words and Phrases
1.吸引/保持...的注意力 ___________ 2. 以...开始___________
3.与...一起_________________ 4. 由...组成________________
5. 突出/显眼____________ 6. 在过去十年_______________________
7. an advertising agency_____________ 8. 基本目的 _________________________
9. a commercial advertisment_________ 10.总之_____________
11. anticipate that... _________ 12.也就是说_____________________
13. 因此________________ 14.技术发展 ___________
15. 把...与...区别开来____________________ 16. 与...有关___________________
17. 为...做贡献____________________________________ 18.参与 __________________________
as a result of
start with
along with
consist of
stand out
over the last decade
广告代理公司
fundeamental purpose
that is
商业广告
in conclusion
预料
attract one’s attention
technological development
seperate...from...
be linked with
make a contribution to
participate in
3
20
2. Have you ever bought anything as a result of seeing, hearing or reading advertisements?
Pair work
1. What makes an advertisement attractive?
the product name 产品名称
the name of a company 公司名称
words of experts 专家的话
humorous language 幽默的语言
the concept of freedom 自由概念
pictures or images 图片或意象
the unusual idea 不寻常的想法
the design 设计
4
Different types of advertisements
a
The development of advertisements
b
Different attitudes towards advertisements
c
Read and explore
The passage below is about advertising.
Skim through the passage.
What is the passage mainly about?
5
Titles
(A Sea Story)
(A Medical Pioneer)
You can identify the text type based on the information:
text structures
(time order)
(argument)
(supporting details)
typical expressions
(once upon a time)
(in conclusion)
Skill Builder
Exp