Unit 6 Lesson 3 The Advertising Game-【高中必刷题】2024-2025学年新教材高中英语选择性必修第二册同步课件（北师大版2019）

03 Lesson 3 The Advertising Game Part Ⅰ Vocabulary & Grammar 1 在空白处填入1个适当的单词或括号内单词的正确形式。 1.The design of this sleeping bag is improved to be ________ （suit） for kids of different ages. suitable 解析 句意为：这款睡袋的设计得到了改进，使得它适合于不同年龄段的孩子。根据句意和设空处前的be可知，设空处应填形容词作表语。 2.After-class clubs provide the kids with more ________ （free） to explore their personal interests. freedom 解析 句意为：课后俱乐部为孩子们提供了更多探索个人兴趣的自由。provide sb with sth为固定搭配，故设空处应填名词形式。freedom to do sth为固定表达，意为“做某事的自由”。 刷单句填空 2 3.Forty of the course ___________ （participate） are offered employment with the company. participants 解析 句意为：有四十名参加课程的学员被公司录用。Forty of the course ____为句子的主语，空前有表示部分概念的数词和定冠词修饰，course为名词作定语，结合句意可知，此处应填名词participant，表示“参与者”，且应用复数形式。 4.I waited a long time until a script came along that I thought was __________ （genuine） amazing. genuinely 解析 句意为：我等了很久才拿到一个我认为着实精彩的剧本。分析句子结构并结合句意可知，设空处修饰形容词amazing，应用副词。故填genuinely。 刷单句填空 3 5.The manager failed to make his new company _________ （profit） in such a short period of time. profitable 解析 句意为： 经理无法使他的新公司在这么短的时间内盈利。此处为“make+宾语+宾补”结构，设空处应用形容词作宾补。 6.Personal happiness is believed to have a direct link _______ one’s job satisfaction. with/to 解析 句意为：个人的幸福感被认为和其职业满足感有着直接的联系。a link with/to sth为固定搭配，意为“与某事/物的关系/联系”。 刷单句填空 4 7.He admits that his latest music style originates ______ the combination of folk and classical music. from 解析 句意为：他承认他最新的音乐风格源自民间音乐和古典音乐的结合。originate from为固定搭配，意为“源于”。故填介词from。 8.The director team was ____ such a tight budget that the film turned out to be far from satisfying. on 解析 句意为：导演团队的预算很紧张，以至于影片的效果远远不能令人满意。on a tight budget为固定搭配，意为“预算紧张”。故填on。 刷单句填空 5 9.Large amounts of her spare time _________ （spend） in playing the piano every weekend. are spent 解析 句意为：每个周末，她都花大量的空闲时间（练习）弹钢琴。“large amounts of+不可数名词”结构作主语时，谓语动词用复数形式。“a large amount of+不可数名词”结构作主语时，谓语动词用单数形式。 10.________ （locate） in the north of China, Beijing has four distinct seasons. Located 解析 句意为：坐落在中国北部的北京四季分明。be located in… 为固定搭配，意为“坐落在……”，此处应用过去分词作状语，故填Located。 刷单句填空 6 根据提示补全句子。 1.所有的申请人都为了这份工作互相竞争。（competition） All the applicants are ___ ___________ _____ one another for this job. in competition with 2.这个新部门的设立是为了提高学习者的文化意识。（名词aim） The new department is set up _____ ____ _____ ___ improving the cultural awareness of the learners. with the aim of 3.作为一位合格的销售员，他有着高标准的中英双语交流能力。（standard） As a qualified salesman, he has ___ _____ ________ ___ communication skills in Chinese and English. a high standard of 4.舞台结合灯光的创意使用呈现出非常出色的视觉效果。（combination） The stage provides stunning visual effects ___ ____________ _____ the creative use of lights. in combination with 5.在购物节时，我们很有可能被诱骗买很多不必要的商品。（likely） ___ ___ ______ _____ we are trapped into buying many unnecessary products in the Shopping Festival. It is likely that 刷单句表达 7 阅读下面短文，在空白处填入1个适当的单词或括号内单词的正确形式。 Advertisements play a（n） 1. . （replaceable） role in enriching people’s daily life by promoting and selling products to customers. Over the past decades, the types and styles 2. . （change） constantly to upgrade the advertising game. The most common advertisements are commercial 3. ., which simply give basic information of the products. Take “Tsing Tao Brewery” for example. It is easy to get the name of the products as well as the location of the company. Gradually, advertisers find it necessary 4. . （combine） attractive pictures or words of the experts 5. . the original advertisements. irreplaceable have changed/have been changing ones to combine with/and 刷课文改编填空 8 With the advertising booming, those 6. . （consist） of outstanding designs and creative ideas are likely to be distinguished in the growing 7. . （compete） advertising market. At present, being 8. . （visual） attractive and repeating old ideas are out of date as the customers have been bored with the familiar strategies to promote products. 9. ., advertisers have to adopt creative ideas trying to make the customers forget that they 10. . （talk） into buying goods by someone. Apart from the commercial advertisements, public advertisements are gaining much attention. For instance, some are educating people on fighting AIDS, while some are calling for saving water. consisting competitive visually Therefore/Thus are being talked 刷课文改编填空 9 1.____________ irreplaceable 解析 根据语境可知，设空处应填写replaceable的反义词。此处表示广告发挥着“不可替代的”作用。 2._______________________________ have changed/have been changing 解析 根据时间状语Over the past decades可知，句子谓语应使用现在完成时;谓语动词表达的动作，始于过去，持续到现在，且现在可能还在进行，故也可以使用现在完成进行时。 3._____ ones 解析 根据句子成分划分可知，设空处为句子的表语部分，指代前面的复数名词advertisements,故设空处填写ones。 4.___________ to combine 解析 it在句中作形式宾语，应用不定式短语作真正的宾语。 刷课文改编填空 10 5._________ with/and 解析 combine A with/and B为固定表达，意为“把A和B结合到一起”。 6.__________ consisting 解析 设空处前的those指代上文的advertisements，设空处应用非谓语动词作后置定语,修饰those，且consist和those之间为逻辑上的主动关系，故使用现在分词作定语。consist of… 意为“由……组成”。 7.___________ competitive 解析 设空处应用形容词作定语，修饰其后面的名词短语。 刷课文改编填空 11 8.________ visually 解析 设空处应用副词作状语，修饰其后面的形容词。 9.______________ Therefore/Thus 解析 根据上下文语境可知，设空处应填写表示因果关系的副词，表示“因此”。 10._______________ are being talked 解析 句意为：因此，广告商们不得不采用有创意的点子，试图使顾客忘记他们正在被人劝说买东西。根据句子成分划分可知，设空处作宾语从句的谓语部分。根据语境和have to 可知，设空处应使用现在进行时的被动形式，表示“正在被……”。 刷课文改编填空 12 [河南TOP二十名校2024调研] 阅读下面短文, 在空白处填入1个适当的单词或括号内单词的正确形式。 Of all fields of science, physics has a reputation for being frightening to the general public. That’s 1. . professor Tatiana Erukhimova worked with others to produce a series of videos showing real-world applications of physics in a fun and insightful way. The videos have earned her fans around the world. Not only 2. . （be） the explanations in every video easy to follow, but Erukhimova’s 3. . （enthusiastic） is what truly keeps the viewers engaged. Erukhimova’s unique teaching method comes from her wish 4. . （stimulate） students’ interest in physics through demonstrative classes. why are enthusiasm to stimulate 刷语法填空 13 Born to physicist parents, Erukhimova 5. . （become） attached to the field since she was very little. After 6. . （offer） a position at Texas A&M University almost 25 years ago, Erukhimova moved from Russia to Texas. Since then, she has won over both university students 7. . casual viewers with her particular way of explaining science. While Erukhimova is aware that people may not learn a lot from watching a short video, getting them 8. . （interest） and curious about learning more is all worth it. She said, “I 9. . （strong） believe that not everyone has to major 10. . physics, but everyone has to get a chance to play with it, respect the results of science, and get a chance to learn how fun it is.” has become being offered/having been offered and interested strongly in 刷语法填空 14 【语篇导读】本文是一篇记叙文。物理学教授塔蒂亚娜·埃鲁希莫娃与其他人合作制作了一系列视频，这些视频以生动有趣、深入浅出的方式展示物理学在现实世界中的应用，赢得了世界各地很多人的喜爱。 1._____ why 解析 句意为：那就是为什么塔蒂亚娜·埃鲁希莫娃教授与其他人合作制作了一系列视频，以有趣而富有洞察力的方式展示了物理学在现实世界中的应用。设空处引导表语从句，根据上下文语境可知，此处表示“那就是为什么……”，故用why引导该从句。故填why。 2.____ are 解析 句意为：不仅每个视频中的讲解都通俗易懂，而且埃鲁希莫娃的热情也真正吸引了观众。根据but后的谓语动词is可知，此处为客观介绍，应用一般现在时；Not only位于句首，其后的分句要用部分倒装，该分句主语是the explanations，系动词应用are。故填are。 刷语法填空 15 3.___________ enthusiasm 解析 句意见上一题解析。设空处作but后的分句的主语，根据其前的修饰语Erukhimova’s及空后的系动词is可知，应用名词，表示“热情”。故填enthusiasm。 4.____________ to stimulate 解析 句意为：埃鲁希莫娃独特的教学方法源于她希望通过示范课激发学生对物理学的兴趣。wish意为“希望”，其后常接不定式作后置定语。故填to stimulate。 5.____________ has become 解析 句意为：父母都是物理学家，埃鲁希莫娃从很小的时候就与该领域结下了不解之缘。设空处为主句的谓语，根据时间状语从句since she was very little可知，应用现在完成时，主语为Erukhimova，谓语动词应用第三人称单数形式。故填has become。 刷语法填空 16 6.______________________________ being offered/having been offered 解析 句意为：大约25年前，埃鲁希莫娃在得克萨斯农工大学获得了一个职位，之后她从俄罗斯搬到了得克萨斯州。设空处作介词After的宾语，应用动名词；offer与Erukhimova之间为逻辑上的被动关系，应用动名词的被动形式；此处也表示动作已经完成，可以用动名词的完成被动式。故填being offered/having been offered。 7._____ and 解析 句意为：从那以后，她就以自己独特的方式解释科学，赢得了大学生和普通观众的喜爱。both A and B为固定搭配，表示“A和B两者都”。故填and。 刷语法填空 17 8._________ interested 解析 句意为：虽然埃鲁希莫娃知道人们可能不会通过观看一小段视频就学到很多东西，但让他们对学习更多知识产生兴趣和好奇心完全是值得的。此处为“get+宾语+宾补”结构，根据curious可知，此处指“让某人处于某种状态”，应用形容词作宾补。此处指人“感兴趣的”，故填interested。 9.________ strongly 解析 句意为：她说：“我坚信，不是每个人都必须主修物理学，但每个人都必须有机会玩转物理，尊重科学成果，并有机会了解物理是多么有趣。”设空处修饰动词believe，应用副词。故填strongly。 10.___ in 解析 句意见上一题解析。major in… 为固定搭配，意为“主修……”。故填in。 刷语法填空 18 03 Lesson 3 The Advertising Game Part Ⅱ 拓展阅读训练 19 A [江苏徐州2024高二期中] I’m a recovering addict. I was addicted to a short video app. My addiction started several years ago. My first experience was on the recommendation of a friend to check out Susan Boyle’s amazing singing on a show. I didn’t think much about it and got on with my life. But soon I found myself spending a lot of time staring at the screen and discovered on-screen offerings were truly endless. From one video I learnt how to plant my own vegetable garden. Someone else gave wise sayings from philosophers. Down the rabbit hole I went, for hours and hours, watching other people living their lives and giving me advice on how to live mine. 刷阅读理解 20 As the months rolled by, checking in every day with people who were talking to me personally （or so it seemed） became an addiction. I subscribed to （订阅） many channels and waited anxiously for new weekly offerings. I found all this therapeutic （使人放松的）. At some point, though, I got annoyed by these artistic and seemingly perfect lives. Who are filming them? Do they happen to live in a meadow （草地）? The questions started to disturb me while forcing comparisons with my own somewhat more ordinary existence. 刷阅读理解 21 Regardless of my growing anxiety, I continued to click on the app on my phone whenever I had spare five minutes. I compared my life constantly with the images on-screen. I started to hate the endless rules presented for good health, financial stability and mental contentment. In a moment of clarity （清晰）, I realised that I had a full and happy life myself, which suited me perfectly although it wouldn’t win awards for perfection on-screen. I put my phone away and started paying attention to my own life, instead of watching other people live theirs. I still like checking the app once in a while for some entertainment and inspiration, but I’ve limited my exposure. I am content with the knowledge that my addiction to life on-screen has been replaced by life itself. 刷阅读理解 22 【语篇导读】本文是一篇记叙文。文章讲述了作者使用短视频应用程序的经历，一开始她觉得上面的视频信息丰富，让人放松，逐渐沉迷于其中，后来她逐渐变得焦虑，不断地和视频中的人作比较，现在她意识到自己也有充实而幸福的生活，转而更多专注自己的现实生活。 1.What led the author to use the app for the first time?( ) B A.Her search for gardening tips. B.Her friend’s recommendation. C.Her curiosity about the platform. D.Her admiration for a famous singer. 解析 细节理解题。根据第二段中的My first experience was on the recommendation of a friend to check out Susan Boyle’s amazing singing on a show.可知，在朋友的推荐下，作者第一次使用了短视频应用程序。故选B项。 刷阅读理解 23 2.What did the author think of the short videos at first?( ) A A.Informative and relaxing. B.Dull and discouraging. C.Creative and puzzling. D.Addictive and useless. 解析 推理判断题。根据第三段中的From one video I learnt how to plant my own vegetable garden… giving me advice on how to live mine.和第四段中的I subscribed to many channels and waited anxiously for new weekly offerings. I found all this therapeutic.可知，作者跟着视频学习一些知识和技能，同时作者觉得这些视频可以起到令人放松的作用。由此可知，作者一开始认为这些短视频信息丰富且可以让人放松。故选A项。 刷阅读理解 24 3.What happened after the author became addicted to the app?( ) D A.She gradually lost her life purpose. B.She tried to copy others’ lifestyles. C.She sought for the peace of country life. D.She kept making comparisons with others. 解析 细节理解题。根据最后一段中的I compared my life constantly with the images on-screen.可知，在作者迷上短视频应用程序后，她总是把自己和视频中的人进行比较。故选D项。 刷阅读理解 25 4.What kind of life does the author live now?( ) C A.Stop surfing online. B.Upload videos about her life. C.Appreciate real-life experiences more. D.Spend more time on her social life. 解析 细节理解题。根据最后一段中的I put my phone away and started paying attention to my own life, instead of watching other people live theirs.和I am content with the knowledge that my addiction to life on-screen has been replaced by life itself.可知，现在作者关注的是自己的生活，注重现实生活的体验。故选C项。 刷阅读理解 26 长难句分析 句意：在那一刻，我清楚地意识到我自己过着充实而幸福的生活，虽然它不会因为在银幕上的完美而获奖，但它非常适合我。 刷阅读理解 27 核心词汇 exposure n.接触；体验；暴露；揭露 进阶词汇 roll by （时间）流逝 刷阅读理解 28 B [安徽宣城三校2023高二期初联考] Product placement （产品植入） is a form of advertising in which a company pays a content creator to place its products on the set of a movie, TV show or music video. The oldest examples of products appearing in films date back to the production of a French motion picture in 1896. Recent years have witnessed the boom in product placement. With viewers migrating to web videos, this trend makes sense. When watching web videos, about 90% of consumers either skip or ignore those ads that run before the video starts. So as advertisers struggle to reach potential consumers, they’re increasingly turning to product placement, spending their advertising budgets on getting their ads into media content in ways that the ads can’t be skipped. Studies have shown product placement can increase viewers’ awareness of products and their positive attitudes towards them. 刷阅读理解 29 But not all product placement works as intended. Research has shown advertisers need to engage in a delicate dance with viewers to effectively influence them. Viewers tend to be turned off if the product placement is too obvious—as when a character in the show holds the product and talks about it. Most viewers don’t want to be immersed （沉浸） in an intense drama only to be reminded that they’re being targeted by corporations. 刷阅读理解 30 In contrast, viewers are most influenced by product placement in which the product or the brand name is spoken by one of the characters but not shown. These pieces of product placement are more likely to be noticed by viewers than those where products are simply shown. Also, viewers may be more attracted to product placement that appears earlier in a show or movie. Because they become more engaged as a movie or a show progresses. If the placement appears at the climax—the moment when their attention is fixed on what will happen next—they’re either less likely to notice it or more likely to be annoyed if they do notice it. With increasing online viewers and better designed placement, perhaps advertisers will consider this as their first choice. After all, it’s incredibly effective at getting the targeted audience interested. 刷阅读理解 31 【语篇导读】产品植入是一种广告形式，公司向内容创造者支付费用，将其产品放在电影、电视节目或音乐视频中，随着观众转向网络视频，产品植入已经成为未来的一种广告趋势。 1.What can we know about product placement?( ) A A.It’s still popular nowadays. B.It first appeared in TV shows. C.It was overlooked in the 1890s. D.It aims to make videos interesting. 解析 细节理解题。根据第一段中的Recent years have witnessed the boom in product placement.可知，产品植入现在仍然很受欢迎。故选A项。 刷阅读理解 32 2.What’s the advantage of product placement to advertisers over traditional ads?( ) C A.It has a lower price. B.It’s more interesting. C.It’s less likely to be ignored by viewers. D.It makes advertisers understand customers well. 解析 推理判断题。根据第二段中的When watching web videos, about 90% of consumers either skip or ignore those ads that run before the video starts. So as advertisers struggle to reach potential consumers, they’re increasingly turning to product placement, spending their advertising budgets on getting their ads into media content in ways that the ads can’t be skipped.可知，产品植入式广告相对于传统广告的优势是它不太可能被观众忽略。故选C项。 刷阅读理解 33 3.What does the underlined part “be turned off” in Paragraph 3 mean?( ) D A.Gain satisfaction. B.Get confused. C.Feel funny. D.Lose interest. 解析 词义猜测题。上文Studies have shown product placement can increase viewers’ awareness of products and their positive attitudes towards them.表明，产品植入式广告提高了观众对产品的认知度，并使他们的态度更积极，第三段开头的But表转折，表明不是所有产品植入式广告都会奏效，结合画线部分后的if the product placement is too obvious—as when a character in the show holds the product and talks about it可知，此处是指如果产品植入太明显，观众往往会失去兴趣。由此可推知，be turned off意为“失去兴趣”。故选D项。 刷阅读理解 34 4.What can be a suitable title for the text?( ) A A.Product Placement: The Future Trend in Advertising B.Product Placement: A New Driving Force Behind Movies C.Product Placement: A Mirror of the Advertisement History D.Product Placement: The Perfect Companion to Online Videos 解析 主旨大意题。根据第一段第一句Product placement is a form of advertising in which a company pays a content creator to place its products on the set of a movie, TV show or music video.和第一段最后一句With viewers migrating to web videos, this trend makes sense.可知，文章主要介绍了作为未来广告趋势的产品植入式广告。故选A项。 刷阅读理解 35 What Can We See in a Logo? We see hundreds of logos on signs, vehicles, websites, and even on the clothes we wear. All of these logos are designed to attract our attention. 1. . However, recent research supports the idea that remembering what a logo looks like is a very difficult task. Researchers gave 85 students a simple assignment to draw the logo of a well-known company from memory. Surprisingly, only one student in the study could accurately draw the logo from memory. 2. . Researchers have developed a theory that they think might help to explain this blind spot in our memories. 刷7选5 36 Logos are typically designed to be simple and easy to recognise with a quick glance. Yet the frequent exposure to these logos can actually make our brains overlook them. This process is known as “attention saturation” （注意力饱和）. 3. . Even though the brain is accustomed to ignoring unnecessary details, it is programmed for recognition. When we see images such as logos over and over again, we become familiar with them. This constant exposure leads to something scientists refer to as “gist memory”, which means that our brains remember the basic idea without all of the details. 4. . In fact, familiarity with a popular logo can even make people feel more comfortable about purchasing or using certain products. 刷7选5 37 Logos are everywhere we look today. A fancy design or a thoughtful colour combination may be a good start for a logo concept, but there are other factors to consider. 5. . A clever design may be interesting, but most people will forget the details—especially if our brains have nothing to say about it. A.This may be inspiring to logo designers. B.People will know the product behind the logo. C.This general sense of memory has its own benefits. D.So why is it so difficult for people to recall the details of images? E.They also help us remember a product or service connected with the images. F.Our brains actually signal us to ignore information we don’t think we will need to remember. G.Logo designers need to know that people will only remember what they believe is worthwhile. 刷7选5 38 【语篇导读】本文是一篇说明文。研究发现生活中有许多商标，想要清楚记住一个商标却很难。 1.___ E 解析 上文提到所有的商标都是用来吸引消费者的注意力的；下文中的However表示转折，说明设空处应该承接上文，继续说明商标的功能。E项（它们还帮助我们记住与商标图案相关的产品或服务）符合语境，E项中的They指代上文中的All of these logos。故选E项。 2.___ D 解析 根据上文中的Surprisingly, only one student in the study could accurately draw the logo from memory.并结合选项可知，此处承接上文，并引出下文的研究理论。D项（那么，为什么人们很难回忆起商标图案的细节呢？）提出设问，符合语境。故选D项。 刷7选5 39 3.___ F 解析 根据本题设空处所在位置可以判断，此处应承接上文。根据空前内容可知，本段解释了因为商标的整体设计简单且易于辨别，人们一瞥就能认出它们，然而这种频繁的接触会让大脑忽略它们。F项（我们的大脑实际上会发出信号，让我们忽略我们认为不需要记住的信息）总结上文，符合语境。故选F项。 4.___ C 解析 上文提到人们反复接触这些商标时，大脑会产生“要点记忆”，即只记住有用的信息，而非全部的细节；下文提到熟悉一个流行的商标甚至可以让人们对购买或使用某些产品感到更舒适。设空处应承上启下，C项（这种大致的记忆感觉有它自己的好处）符合语境，C项中的general sense of memory与空前的the basic idea without all of the details相呼应。故选C项。 刷7选5 40 5.___ G 解析 上文表示一个别致的设计或一个经过深思熟虑的颜色组合可能是一个商标概念的良好开端，但还有其他因素要考虑，由此可知，下文应进一步阐述这些因素，G项（商标设计师需要知道，人们只会记住他们认为值得记住的东西）符合语境。故选G项。 刷7选5 41 $$