Unit 6 The Media Lesson 3 The Advertising Game 教案-2022-2023学年高中英语北师大版（2019）选择性必修第二册

Unit 6 The Media Lesson 3 The Advertising Game Period 1 教材分析 这是一篇说明文，该文章按照时间顺序介绍了广告竞争中的五种广告，分别是经典广告，当代广告，改良当代广告和进一步改良当代广告。 教学目标 在本课学习结束时，学生能够： 1. 读懂文本，获取关于广告竞争中的五种广告的相关信息； 2. 能够正确看待各种广告，并表达自己的看法。 教学重难点 【教学重点】 引导学生读懂文本，获取关于广告竞争中的五种广告的相关信息。 【教学难点】 帮助学生正确看待各种广告，并表达自己的看法。 教学过程 Step 1 Warming-up Talk about what these advertisements attract you. 设计意图：展示广告，引导学生讨论所展示的广告的吸引力，引入本课话题。 Step 2 Pre-reading Have you ever bought anything as a result of seeing, hearing or reading advertisements? What makes an advertisement attractive? 设计意图：创设情景，帮助学生关注到广告的吸引点，为接下来的阅读预热。 Step 3 While-reading 1. Skim through the passage. What is it mainly about? 2. Learn the Skill Builder and identify the text type of this passage. 3. Write down the main idea of each paragraph. Then compare with a partner. 4. Complete the table. Then write three headings that can categorise the information in the first row. 5. Answer the questions. (1) What does a classic advertisement look like? (2) Why do modern advertisements have to attract the attention of the public? (3) What concepts and ideas are often used in modern advertisements? (4) What do advertisers do to make people forget the selling purpose of advertisements? (5) How has the government used advertisements in the last decade? 设计意图：阅读文章，获取关于广告竞争中的四种广告的信息，提高学生通过读获取文章大意和细节信息的能力。 Step 4 Post-reading 1. Use the diagram to talk about what you have learnt about advertising. 2. Think and discuss the questions. (1) What has been the driving force for the development of advertisements? (2) What does the title “The Advertising Game” mean to you? 设计意图：通过图表梳理文章脉络，讨论广告发展的驱动力和对文章标题的理解，对文本内容做进一步的理解。 Step 5 Assignment Bring one of their favourite advertisements to the classroom. Explain why they like it and how they would like to make it even better. 设计意图：巩固所学，迁移并应用所学知识。 学科网（北京）股份有限公司 $