Unit 1 The Mass Media Extended Reading 课件-2023-2024学年高中英语译林版（2020）选择性必修第二册

Unit 1 The mass media Extended reading By the end of this period, students will be able to: 1. understand why and how advertising persuades people into purchasing a product or service; 2. learn the structure of the text; 3. explain your attitudes towards advertising tailored to individual customers’ needs. Lead-in Discuss in groups: 1. Where do advertisements usually appear? Billboard Magazine street I often buy biscuits if a famous actor I like is printed on the package, though I actually do not like biscuits. Buying the biscuits gives me a feeling of being a part of the fashion trend. I do not easily believe in advertisements. I prefer buying something for its design, especially its shape and colour. Although not all advertisements provide fake information, I do not feel comfortable following them. I think we should care for the quality of a product rather than its popularity. 2. Have you ever purchased a product or service after seeing the advertisement promoting it? Why or why not? Pre-reading What do you think the text will talk about according to the title and pictures？ I think it will talk about what advertising is, how it works, what functions it has and its development. While-reading 1. What’s the main idea of this article? A. Advertising has the great power to persuade. B. Advertisement has a long history. C. There are many techniques to advertise. D. This article is an introduction to advertising. 2. What the author’s attitude towards advertisement? A. Positive. B. Negative. C. Objective. D. Subjective. Fast-reading for main ideas √ √ 6 [Para.6] (9) ________________ Production placement [Para.5] (8) ________________ Brand ambassadors [Para.4] (7) _________________ Slogans [Para.3] (6) ___________________ _____________________ Reasons for advertising on the mass media [Para.2] Relationship Part 1 [Para.1] Definition Part 2 [Paras. (1) ______] (2) ___________________ ______________________ The relationship betw