Unit 6 The Media Lesson 3 The Advertising Game 课件-2023-2024学年高中英语北师大版（2019）选择性必修第二册

Unit 6 The Media Lesson 3 教材分析 这是一篇说明文，该文章按照时间顺序介绍了广告竞争中的五种广告，分别是经典广告，当代广告，改良当代广告和进一步改良当代广告。 教学目标  在本课学习结束时，学生能够： 1. 读懂文本，获取关于广告竞争中的五种广告的相关信息； 2. 能够正确看待各种广告，并表达自己的看法。 教学重难点 【教学重点】 引导学生读懂文本，获取关于广告竞争中的五种广告的相关信息。 【教学难点】 帮助学生正确看待各种广告，并表达自己的看法。 Watch a video 根据视频，谈论下什么是元宇宙？ Warming-up Enjoy these advertisements and share the benefits. Warming-up The advertisement is attractive because it is very humorous. What do you think of the advertisement? Warming-up It’s attractive because the product name “佳洁士” has the meaning of “clean”. Warming-up This advertisement of cars is attractive, because it uses the concept of “freedom”. Warming-up Have you ever bought anything as a result of seeing, hearing or reading advertisements? What makes an advertisement attractive? Skim through the passage. What is it mainly about? a Different types of advertisements b The development of advertisements c Different attitudes towards advertisements Types ___________ ___________ ___________ Classic ads give information about _________ ______________ to tell people ______ _________________ _________________ _________________ _________________ not suitable when ____________________ ____________________ ____________________ not attractive Complete the table. Then write three headings that can categorise the information in the first row. finding certain products what the company sells, where they are located, and the name of the product products are services are in direct competition with each other While-reading Features Purposes Problems Types Features Purposes Problems Modern ads consist of __________ __________________ apply _____________ __________________ to show people ________________ ________________ to make ads ________________ not enough to ____________ ____________ While-reading pictures or words from experts modern design techniques visually attractive be no