UNIT 6 Section Ⅳ LESSON 3-【金版新学案】2023-2024学年新教材高二英语选择性必修第二册同步课堂高效讲义配套课件（北师大版2019）

Section Ⅳ　LESSON 3 　 UNIT 6　THE MEDIA 夯 实 双 基 语 篇 理 解 语 篇 详 析 互 动 探 究 课 时 精 练 内 容 索 引 语　篇　理　解 索引 Step One: Pre-reading Enjoy these advertisements. And talk about why these advertisements attract you. ________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________ (The answers may vary.) Step Two: While-reading Ⅰ.Read for the main idea What’s the main idea of the text? 答案：________________________________. The development of advertisements Ⅱ.Read for the structure Underline the main idea of each paragraph. Then fill in the blanks. Para.1　The advertising industry started with the fundamental purpose of __________________________________________________. Para.2　Classic advertisements used to ________________________________ ________. Para.3　In modern times, advertisements need to ________________________ ___________. Para.4　Modern advertisements need something else to ___________________ __________. Para.5　Ideas that would work in the past genuinely ____________________. Para.6　However, not all advertising is about ___________________________ ____________. promoting and selling goods to people who might need them give information about finding certain products attract and hold the attention of the public are not as effective now separate them from their competitors selling products and services for a profit Ⅲ.Read for details Read the passage carefully and choose the best answers. 1．What do advertisements encourage people to do? A．To buy something that they don’t need. B．To buy a product or service. C．To tell people to do something beneficial to them. D．To cheat people. 2．The top advertisers use humour as well as new and unusual ideas______. A．to create something new B．to persuade people to buy their products C．to make people notice their products D．all of the above √ √ 3．What