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2024年中考一轮复习英语热点话题梳理题型专练(通用版)
14.合作在社会生活中的作用
一、阅读理解
1
With a habit of drinking coffee while working, Wu Zibo, an office worker in Beijing, wanted to order a cup of Moutai-flavored latte (茅台味拿铁). “I want to know how my father’s favorite Chinese liquor (白酒) would taste with my favorite coffee,” Wu said.
Moutai has tried many ways in recent years to be more innovative, such as by bringing out Moutai ice cream and canvas(帆布) bags. “This cooperation (合作) lets Moutai make its brand younger,” shared Li Honghui, a marketing director for drinks. Through cooperation, brands can share what they need, make the market bigger, and bring more creative products and new experiences to buyers.
The team-up between China’s top liquor maker Kweichow Moutai and famous coffee brand Luckin Coffee has become a hot topic, selling 5.42 million cups and earning 100 million yuan just on the first day. Topics related to Jiangxiang Latte gained over 110 million viewers and over 20,000 online discussions on China’s social media platform Sina Weibo as of the press time on the second day.
In 2023, China’s cooperation market will grow to over 100 billion (十亿) yuan and may reach 300 billion yuan by 2025, according to China Daily. However, poorly considered cooperation may have bad results and even hurt brands. “The key to making a cooperation work is about how good the products are. The companies should not just focus on getting the public excited,” said Li.
1. How does the writer start this passage? ________.
A. By raising a question B. By giving an example
C. By comparing differences D. By giving a definition (定义)
2. The underlined word “innovative” in Paragraph 2 probably have a similar meaning to “________”
A. traditional B. helpful C. famous D. creative
3. What is paragraph 3 mainly about?
A. The popularity of Moutai-flavored latte. B. The advantages of Moutai-flavored latte.
C. The sales of Moutai-flavored latte in China. D. The purpose of creating Moutai-flavored latte.
4. What is Li’s suggesti