内容正文:
主题语境:旅游观光
体裁:说明文
阅读建议时长:6min
原文出处:China Daily
词数:298
难度:★★★★
文章导读:
近日,由哈尔滨旅游热引发的各地文旅“内卷大赛”仍在持续,多个话题霸占热搜!1月13日,哈尔滨阿城区文旅局长带领群众在冰雪大世界为游客表演舞蹈。有网友表示,接下来各地文旅局长该如何应对?
Tourism Bureaus across China Are Working Hard to Promote Local Tourism
冲上热搜!各地文旅局都疯了……
With the boom in tourism industry, tourism bureaus in different regions are engaged in a fierce competition. They frequently release promotional videos and seek celebrity support to enhance tourism in their respective hometowns.
Jilin Provincial Department of Culture and Tourism released a promotional video in which Zhang Qiling, an important character in the novel Time Raiders, recommends a trip to the Changbai Mountain. And Jilin Culture & Tourism’s account went viral instantly because of this video! At the same time, Jilin Cultural & Tourism also followed the suggestions of netizens and invited Beijing Winter Olympic champion Su Yiming and well-known actor Wei Daxun to help promote Jilin’s tourism.
On January 8, the official account of Shenyang’s tourism bureau published a message that the netizen who interacted frequently in the comments section before was the director of Shenyang’s tourism bureau. On January 14, the Ministry of Culture and Tourism released the “four provinces of mountains and rivers” joint tourism propaganda video calling for netizens to travel to Shandong, Hebei, Shanxi and Henan provinces. Furthermore, the official account of Hebei’s tourism bureau posted numerous videos over the weekend, and this trend has been followed by other provinces, touching off a huge wave of debate among internet users.
The appearance of these promotional videos has not only drawn a greater number of visitors to explore the nation’s tourism resources, but has also brought substantial commercial value to the local cultural and tourism industry. By releasing videos, cultural and tourism departments are able to present their local customs, cultural features and attractions to a broader audience, ultimately enhancing