Unit 1 The Mass Media Extended Reading 课件-2023-2024学年高中英语译林版（2020）选择性必修第二册

O2U1 Extended Reading Advertising: the power of persuasion Lead-in What does the advertisement want to tell us? Pre-reading What do you think the text will talk about according to the title and pictures？ I think it will talk about what advertising is, how it works, what functions it has and its development. Reading Main idea of each paragraph 点击添加标题 点击添加标题 点击此处添加章节的描述内容，字数不超过20字。 点击添加标题 Definition Relationship Reasons How advertising works The technique of creating a slogan The technique of relating a “ brand ambassador ” Product placement The future of advertising Analysis [Para.6] ________________ Production placement [Para.5] ________________ Brand ambassadors [Para.4] _________________ Slogans [Para.3] ________________ ___________________ Reasons for advertising on mass media [Para.2] Relation:development history Part 1 [Para.1] Definition Part 2 [Para. ______] ___________________ ______________________ Relationship between advertising and mass media Part 3 [Para. ______] ___________________ ______________________ Techniques used by advertisers Part 4 [Para. ______] Future development 2–3 4–6 7 Advertising: the power of persuasion While-reading 1. What’s the main idea of this article? A. Advertising has the great power to persuade. B. Advertisement has a long history. C. There are many techniques to advertise. D. This article is an introduction to advertising. 2. What the author’s attitude towards advertisement? A. Positive. B. Negative. C. Objective. D. Subjective. Fast-reading for main ideas √ √ 8 Careful reading Para. 1 What is advertising? It refers to the activity of promoting a product or service. In other words, it refers to persuade people to buy a product or service. 1. What’s the relationship between advertising and the mass media? A．They are in opposite sides. B．The mass media formed after advertising. C．They are linked with each other tightly. D．The mass media goes against advertising. Relationship