内容正文:
Lesson 26 Wanted: a large biscuit tin 征购大饼干筒
1、 No one can avoid being influenced by advertisements.
Much as we may pride ourselves on our good taste, we
are no longer free to choose the things (we want,定语从句) (for advertising exerts a subtle influence on us.原因状语从句)
没有人能避免受广告的影响。尽管我们可以自夸自己的鉴赏力如何敏锐,但我们已经无法独立自主地选购自己所需的东西了。这是因为广告在我们身上施加着一种潜移默化的影响。
· avoid doing sth. 避免做某事
· as = though = although 尽管,虽然(让步状语从句)
· no longer 不再(时间)
no more 不再(次数)
· exert (v.) 施加
· exert pressure/influence on sb./sth.
对…施加压力/影响
eg. 他施加了所有的影响力让我们接受他的计划。
He exerted all his influence to make us accept his plan.
环境组织正在对政府施压。
The environment groups are exerting pressure on the governement.
· subtle (adj.) 细微的,不明显的,微妙的,难以察觉的
反:obvious (adj.) 明显的
eg. 这两本书有细微的差别。
There is a subtle diference between these two books.
2、In their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified all our little weaknesses.
做广告的人在力图劝说我们买下这种产品或那种产品之前,已经仔细地研究了人的本性,并把人的弱点进行了分类。
· make an effort to do sth. 尽力做某事
· producet (n.) 产品—— produce (v.) 生产
· classify (v.) 把…分类 —— class (n.) 等级
eg. 图书馆的书按学科分类了。
The books in the library are classified by subjects.
生物学家把动物和植物分成不同的组。
Biologists classified the animals and plants into different groups.
在法律上,啤酒被分类为一种食物。
In law, Beer is classified as a food product.
· weakness (n.) 弱点 —— weak (adj.) 虚弱的
反:strength (n.) 优点 —— strong (adj.) 强的
3、 Advertisers discovered years ago(that all of us love
to get something for nothing.宾语从句)
An advertisement (which begins with the magic word FREE
定语从句) can rarely go wrong.
These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well.
做广告的人们多年前就发现我们大家都喜欢免费得到东西。凡是用“免费”这个神奇的词开头的广告很少会失败的。目前,做广告的人不仅提供免费样品,而且还提供免费汽车,免费住房,免费周游世界。
· get something for nothing = free 免费
buy one get one 买一赠一
· rarely (adv.) 很少地 = seldom
· not only… but… as well 不仅…而且
= not only… b