Unit 1 The Mass Media Extended reading 课件-2023-2024学年高中英语译林版（2020）选择性必修第二册

Extended Reading Advertising: the power of persuasion Unit 1 The mass media Anything is possible Game: Guess the brand according to the slogan Impossible is nothing Impossible is nothing 3 有汰渍，没污渍。 汰渍到, 污垢逃。 Tide’s in, dirt’s out.   Just do it What is promoted in the ad? Use one word or phrase to summarize each paragraph 点击添加标题 点击添加标题 点击此处添加章节的描述内容，字数不超过20字。 点击添加标题 Definition Relationship Functions The ways of advertising Main idea of each paragraph 点击添加标题 点击添加标题 点击此处添加章节的描述内容，字数不超过20字。 点击添加标题 Definition Relationship Functions How advertising works The technique of creating a slogan The technique of relating a “ brand ambassador ” How advertising works The technique of creating a slogan The technique of relating a “ brand ambassador ” Product placement The future of advertising Product placement The future of advertising Analysis [Para.6] (9) ________________ Production placement [Para.5] (8) ________________ Brand ambassadors [Para.4] (7) _________________ Slogans [Para.3] (6) ________________ ___________________ Reasons for advertising on mass media [Para.2] History Part 1 [Para.1] Introduction Part 2 [Para. (1) ______] (2) ___________________ ______________________ Relationship between advertising and mass media Part 3 [Para. (3) ______] (4) ___________________ ______________________ Techniques used by advertisers Part 4 [Para. (5) ______] Future development 2–3 4–6 7 Advertising: the power of persuasion 找出下列语块的中英文表达并熟记 (Para1--2) 1.in short 2.refer to 3.in other words 4.persuade sb to do/into doing 5.be linked with 6.hand in hand 简而言之 指代 换句话说 说服某人做 与…...有关 (para2) 手拉手地；联合 找出下列语块的中英文表达并熟记 (Para3) 1.be placed on 2.at peak times 3.a huge number of 4.in addition to 5.be aware of 6.a desire to do sth 被放置在 在高峰时期 大量的；很多 除...之外（还有，也) 意识到；觉察到 渴望，想要做某事 找出下列语块的中英文表达并熟记 (Para4-5) 1.be based on 2.appeal to 3.connect … with … 4.get across 5.link … to … 6.the more...the more 7.be attracted to 根据，以…为基础 呼吁；上诉；要求；对…有吸引力 连接；与……联系 通过；使