江苏省部分地区2023-2024学年上学期高二英语期中试卷汇编：七选五

江苏省部分地区2023-2024学年上学期高二英语期中解析版试卷汇编 七选五 江苏省常州市金坛区2023-2024学年高二上学期期中质量调研英语试卷 第二节(共5小题;每小题2.5分，满分12.5分) 阅读下面短文，从短文后的选项中选出可以填入空白处的最佳选项。其中有两项为多余选项。 Advertisements are designed to persuade us, but which techniques are effective in talking us in to buy things? ____16____ Normalization can lead to higher sales of junk food as people start to see these habits as normal. This is like product placement—where products are shown or mentioned in TV shows and films. Beth, an assistant professor of marketing and advertisement, tells us that product placement is most effective when it is not too obvious. ____17____ It seems that a subtle (不易察觉的) approach can be more persuasive. Appealing to our emotions is another strategy advertisers use. ____18____ Jannet, a senior lecturer in communication studies, explains that for fear to be an effective tool, we need to believe: when fears are raised, people tend to take action to make a difference, like buying something. But when fears are exaggerated (夸大) or we feel helpless, we are likely to switch off. Advertisements often show perfect-looking people because marketers believe that we will desire to be like them and buy the products they support. ____19____ The research that she mentions shows these ads can make people feel bad and put them off products. These studies say that seeing a more human side of people can lead us to believe them. ____20____ So, it seems that the best technique advertisers can use to persuade people is to fully understand the people they are selling to. A. Some of them use fear to persuade us. B. One way is simply to describe something as normal. C. Superstars are gradually losing their commercial value. D. We become defensive if we know that someone is trying to sell us something. E. However, a researcher in marketing points out this may not be the best strategy. F. A common technique to make an emotional impact is to create a memorable slogan. G. And endorsements (代言) from characters who admit their mistakes ca