专题04 阅读理解（说明文）-备战2024年高考英语近两年名校联考模拟试题精选（上海专用）

专题04 阅读理解（说明文） （原卷版） 目录 1. 上海市格致中学2023-2024学年高三试卷 2. 上海市卢湾高级中学2023年高三英语模拟考试 3. 上海市杨浦区同济大学第一附属中学2023年高三试题 4. 上海市宝山区2023年高三区统考试卷 5. 上海市格致中学2023-2024学年高三试题 6. 上海市控江中学2023年学高三试卷 7. 上海市浦东新区新川中学2023年高三试题 8. 上海市大同中学校考开学2023年高三试卷 9. 上海市同济大学第一附属中学2023年高三试题 10.上海市吴淞中学2023年高三调研试卷 1.【上海市格致中学2023-2024学年高三试卷】 Most managers can identify the major trends of the day. But in the course of conducting research in a number of industries and working directly with companies, we have discovered that managers often fail to recognize the less obvious but profound ways these trends are influencing consumers’ aspirations, attitudes, and behaviors. This is especially true of trends that managers view as peripheral to their core markets. Experts from Harvard Business School give some advice to managers. One strategy, known as ‘infuse and augment’, is to design a product or service that keeps most of the attributes and functions of existing products in the category but adds others that address the needs and desires unleashed by a major trend. A case in point is the Poppy range of handbags, which the firm Coach created in response to the economic downturn of 2008. The Coach brand had been a symbol of wealth and luxury for nearly 70 years, and the most obvious reaction to the downturn would have been to lower prices. However, that would have risked cheapening the brand’s image. Instead, they initiated a consumer-research project which revealed that customers were eager to lift themselves and the country out of tough times. Using these insights, Coach launched the lower-priced Poppy handbags, which were in bright colors, and looked more youthful and playful than conventional Coach products. Creating the sub-brand allowed Coach to avoid an across-the-board price cut. In contrast to the many companies that responded to the recession by cutting prices, Coach saw the new consumer mindset as an opportunity for innovation and renewal. A more radical strategy is ‘combine and transcend’. This i