Unit 1 Section Ⅳ （Word教参）-【优化指导】2023-2024学年新教材高中英语选择性必修第二册（译林版2020）

Section Ⅳ　Integrated skills，Extended reading，Project，Assessment & Further study [对应学生用书P14] 1．broadcast n．广播节目，电视节目 vi.& vt.播送，广播；散布，传播 2．persuasion n．说服，劝说；信仰 3．persuade vt.说服；使信服 4．advertisement n．(informal ad.)广告，启事；广告活动，广告宣传 5．channel n．途径，渠道；电视台；频道；方法；水渠 6．peak adj.高峰时期的，最高度的n.顶峰，高峰；山峰；尖端vi.达到高峰，达到最高值 7．advertise vt.& vi.做广告，登广告；公布，征聘；展现，宣传 8．boost vt.使增长，使兴旺n.增长，提高；帮助，激励 9．psychology n．心理，心理特征；心理学 10．memorable adj.难忘的，值得纪念的 难词注解 教材原文 课文翻译 ①advertising n．广告活动，广告业 ②persuasion n．说服，劝说；信仰 ③persuade vt.说服；使信服 ④advertisement n．(informal ad.)广告，启事；广告活动，广告宣传 ⑤channel n．途径，渠道；电视台；频道；方法；水渠 ⑥peak adj.高峰时期的，最高度的n.顶峰，高峰；山峰；尖端vi.达到高峰，达到最高值 ⑦advertise vi.& vt.做广告，登广告；公布，征聘；展现，宣传 ⑧boost vt.使增长，使兴旺n.增长，提高；帮助，激励 ⑨psychology n．心理，心理特征；心理学 ⑩purchase vt.买，购买n.购买，采购；购买的东西，购买项目 ⑪memorable adj.难忘的，值得纪念的 ⑫slogan n．标语，口号 ⑬teapot n．茶壶 ⑭placement n．放置；安置 Advertising①： the power of persuasion② In just one day, a person can see hundreds of marketing messages. Advertising has become part of modern life. But what is advertising exactly? In short, it refers to the activity of promoting a product or service. In other words, it tries to persuade③ people to buy a product or service. The history of advertising has always been closely linked with that of the mass media. From the ancient simple advertisements④ painted on outdoor signs to the colourful, interactive ones in smartphone apps，advertising and the mass media have developed hand in hand. As media channels⑤ have grown in number and type, so have advertisements. Because the mass media reaches so many people, it is a perfect vehicle for advertisers.If an advertisement is placed on a popular website or on TV at peak⑥ times, a huge number of people will know about the product or service it is advertising⑦．In addition to making people aware of a product or service, a successful advertisement will also create a desire to buy, thus boosting⑧ business. That is why when a company wants to promote a product or service, it often launches a