UNIT6 Section Ⅳ　LESSON 3-【正禾一本通】2023-2024学年新教材高二英语选择性必修第二册同步课堂高效讲义教师用书（北师大版2019）

Section Ⅳ　LESSON 3 Step One: Pre-reading Enjoy these advertisements. And talk about why these advertisements attract you. ______________________________________________________________________________ ______________________________________________________________________________ (The answers may vary.) Step Two: While-reading Ⅰ.Read for the main idea What’s the main idea of the text? 答案：　The development of advertisements. Ⅱ.Read for the structure Underline the main idea of each paragraph. Then fill in the blanks. Para.1　The advertising industry started with the fundamental purpose of promoting and selling goods to people who might need them. 学生用书第103页 Para.2　Classic advertisements used to give information about finding certain products. Para.3　In modern times, advertisements need to attract and hold the attention of the public. Para.4　Modern advertisements need something else to separate them from their competitors. Para.5　Ideas that would work in the past genuinely are not as effective now. Para.6　However, not all advertising is about selling products and services for a profit. Ⅲ.Read for details Read the passage carefully and choose the best answers. 1．What do advertisements encourage people to do? A．To buy something that they don’t need. B．To buy a product or service. C．To tell people to do something beneficial to them. D．To cheat people. 2．The top advertisers use humour as well as new and unusual ideas______. A．to create something new B．to persuade people to buy their products C．to make people notice their products D．all of the above 3．What are public advertisements meant to do? A．To ask people to help others. B．To make people think they are useful. C．To educate people about problems that affect public welfare. D．To tell people not to smoke. 答案：　1～3：B D C Step Three：Post-reading Ⅰ.难句解构 1．[句式分析]　For this reason, now normal to see advertisements [尝试翻译]　因此，现在看到包含专家的图片或话语，向人们展示产品有多棒的广告是正常的。 2．[句式分析]　They realise that does not matter —most people know and anti