Unit 1 The mass media Extended Reading 全文翻译对照讲解课件 2023-2024学年高二上学期英语牛津译林版（2020）选择性必修第二册

Unit 1 The Mass Media Extended Reading 新译林2020版 选必二 Lead-in What does it tell us? Advertising Methods Have you ever purchased a product or service after seeing the advertisement promoting it? Why or why not? Discussion What is your favorite advertisement? What techniques does it use to promote the product or service? B Key Phrases on P11 In just one day, a person can see hundreds of marketing messages. Advertising has become part of our modern life. But what is advertising exactly? In short, it refers to the activity of promoting a product or service. In other words, it tries to persuade you to buy a product or service. 短短一天之内，一个人就能见到数百条促销信息。广告已然成为现代生活的一部分。但是，广告究竟是什么？简单地说，广告指的是推销一种产品或服务的活动。换言之，广告试图说服人们购买一种产品或服务。 Advertising: The Power of Persuasion Para.1 In other words, it tries to persuade you to buy a product or service. 句意：换句话说，它试图说服你购买产品或服务。 persuade v. 说服，劝说；使某人相信 persuade sb. to do sth. = persuade sb. into doing sth. 说服某人干某事 persuasion n. 说服；信服 例： 1. 我们怎样才能说服他们加入我们呢？ How can we ________________________________? = How can we ______________________________? 2. 她的说服能力极强。 She has great powers of _______________________. persuade them to join us persuade them into joining us persuasion The history of advertising has always been closely linked with that of the mass media. From the ancient simple advertisements painted on outdoor signs to the colourful, interactive ones in smartphone apps, advertising and the mass media have developed hand in hand. As media channels have grown in number and type, so have advertisements. 广告的历史一直以来都与大众传媒的历史息息相关。从古代画在户外招牌上的简单广告到智能手机应用程序里丰富多彩的交互式广告，广告一直与大众传媒携手发展。随着媒体渠道数量的增加和类型的丰富，广告也在不断发展。 Para.2 The history of advertising has always been closely linked with that of the mass media. (lines 5-6) that 指代前文的_________ that 代替与前面同类别不同事物。表特指，相当于the+名词。 它可以代替可数名词单数，也可以代替不可数名词。 代替可数名词复数时，用代词those。 that可以根据语义在它的后面加上一些定语，多数是of短语；它的前面不能存在任何定语。that只能代指物。 history Have a try 1. I have bought a new watch because my old ______ doesn’t work