Unit 2 The universal language(课件)-【高考领航】2023-2024学年高中英语选择性必修第一册同步核心辅导与测评（译林版）

Unit 2　 The universal language 1 话题导入·思维激活 如今人们会在很多地方都能听到背景音乐，比如餐厅、商场等地方，背景音乐似乎是无害的，但是它却能对人们产生很大影响。背景音乐最初是出现在美国的工厂、商场和饭店，研究人员发现背景音乐可以提高人们的购买欲，也能增加产量，随后背景音乐遍及到了世界各地。 话题导入·思维激活 1 话题导入·思维激活 Background music may seem harmless，but it can have a powerful effect on those who hear it.Recorded background music first found its way into factories，shops and restaurants in the US.But it soon spread to other parts of the world.Now it is becoming increasingly difficult to go shopping or eat a meal without listening to music. 1 话题导入·思维激活 To begin with，“muzak” (背景音乐) was intended simply to create a soothing (抚慰的) atmosphere.Recently，however，it has become big business—thanks in part to recent research.Dr Ronald Milliman，an American marketing expert，has shown that music can boost sales or increase factory production by as much as a third. 1 话题导入·思维激活 However，it has to be light music.A fast one has no effect at all on sales.Slow music can increase receipts by 38%.This is probably because shoppers slow down and have more opportunity to spot items they like to buy.Yet，slow music isn't always the answer.Dr Milliman found，for example，that in restaurants slow music meant customers took longer to eat their meals，which reduced overall sales.So restaurant owners might be well advised to play uptempo music to keep the customers moving—unless of course，the resulting indigestion (消化不良) leads to complaints! 1 话题导入·思维激活 【词汇积累】 1．to begin with 　首先；其一 2．intend vt. 计划；打算 3．boost vt. 促进；增加；支援 4．receipt n. 收到；收条，收据；收入 5．overall adj. 全部的；全体的；一切在内的 6．uptempo adj. 快节奏的；节奏愈来愈快的 1 话题导入·思维激活 本部分内容讲解结束 按ESC键退出全屏播放 1 话题导入·思维激活 $$