Lesson 3 The Advertising Game 学历案-2023-2024学年高中英语北师大版（2019）选择性必修第二册

Unit 6 Lesson 3 The Advertising Game Theme: Reading Time Arrangement: 1 period Learning Objectives: 1. I can master some important words and phrases in the context; 2. I can get the general idea of the advertising game and talk about advertising; 3. I can know the text type and some writing techniques; 4. I can read for deep understanding and summarise information; Learning process: § 课前预习，发现问题 【预习评价】Do you know the following words and phrases after the preview? 1.因此____________ 2. 以...开始___________ 3.与...一起_________________ 4. 由...组成________________ 5. 突出/显眼____________ 6. 在过去十年________________ 7. an advertising agency__________ 8. 做...的基本目的 ___________ 9. a commercial advertisment___ 10.总之_____________ 11. anticipate that... _________ 12.也就是说_____________________ 13. 吸引/保持...的注意力 ___________ 14.技术发展 ___________ 15. 把...与...区别开来 ____ 16. 与...有关___________________ 17. 为...做贡献_________________ 18.参与 __________________________ 答案：1 as a result of 2 start with 3 along with 4 consist of 5 stand out 6 over the last decade 7广告代理公司 8 the fundamental purpose of 9 商业广告10in conclusion11预料 12 that is 13attract /hold the attention of 14 technological development 15 separate …from 16 be linked with 17 make a contribution to 18 participate in 第一课时 § 课中学习，生成问题 1. Have you ever bought anything as a result of seeing, hearing or reading advertisements? 2. What makes an advertisement attractive? 3. Read the passage quickly and choose the main idea. a. different types of advertisements b. the development of advertisements c. different attitudes towards advertisements 4. Underline the main idea of each paragraph. Then compare with a partner. 5. Read the passage again and complete Exercise 5 on student’s book. 6.Read the passage and decide whether the following statements are true (T) or false (F). 1). Classic advertisements used to tell people more about their pr