内容正文:
WELCOME UNIT
Unit 5 Into the wild
Period 4 Developing ideas
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Widespread descriptions of animals in pop
culture could actually be hurting the animals'
survival chances in the wild, a new research
suggests.
Franck Courchamp of the University of Paris-Sud was interested in the idea of “appeal” (吸引力) in animals. He wanted to know: What species do people consider appealing? And what are the influences of being appealing on populations of animals in the wild?
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In a research published this month, Courchamp and other researchers list the top 20 appealing species. Most of the animals identified as appealing are large mammals living on land. Coming in first place are tigers, followed by lions, elephants, giraffes, panthers, pandas, cheetahs, polar bears, wolves, and gorillas. However, at least half of the interviewees didn't realize that five of the top ten most appealing species are threatened. It is strange that we do not protect the species we care about the most.
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The study also finds that we are flooded with images of these creatures, even as they are becoming fewer in the wild. The study suggests that too much imagination might be creating a “virtual population” of the animals in peoples' minds, making them believe there are far more individuals in the wild than is exact.
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The study authors suggest that companies who benefit from the use of these images should set aside a small percentage of their profits for protection efforts and informational campaigns. “That would be not only something fair, but something that could bring a win-win situation for them,” Courchamp says. It could bring them positive public relation, for example. Besides, if a company's mascot (吉祥物) goes extinct, that could hurt them from a marketing point, Courchamp says. But not enough companies are “truly concerned about the protection of the species that they work on,” he adds.
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