UNIT 6 The Media Period Three Lesson 2 & Lesson 3—Comprehending-【状元桥·优质课堂】2023-2024学年新教材高中英语选择性必修第二册（北师大版2019）

英语选择性必修第二册课堂学案(BS) Period Three Lesson 2 Lesson 3-Comprehending ● 课文释疑高效课堂 [教材原文] [词汇注解] The advertising industry started with the fundamental ①fundamental fAnda'mentl/adj.十分重 大的，根本的：基本的，基础的 purpose of promoting and selling goods to people who fundamentally,fand'mentali/acdu.根本 might need them.Advertising agencies would create a 上，完全地：基本上 ②promote vt..推销；晋升；促进 basic type of advertisement known as a commercial promotion n.[U,C]晋升；促销活动： advertisement.Such advertisements have gone through a [U门促进：晋级 process of change over the years along with social, ③agency./ed3nsi/n.[C]代理处 agent.[C]经纪人，代理人 economic and technological developments. ④commercial/k3'm3jal/adj,商业f的，商 Classic advertisements used to give information 务的 about finding certain products.It was likely to be the commerce/kom3sn.[U]贸易：商业：商务 ⑤go through经历，遭受 name of a company,part of which might include the ⑥technological/teknaIod3kal/ad.技术 name of the place from which the product originated For 的：科技的：工艺的 example.it could be "Shanghai Sewing Machines",or ⑦used to do sth过去常常做某事 [辨析]be used to doing sth习惯于做某事 "Tsing Tao Beer Corporation".From the name you be used to do sth被用来做某事 would know what the company sells,where they are ⑧originate a'rd3net'i.起源，发源，发 端于t,创始，创造 located,and the name of the product. originate in from.起源于… [1]本句为主从复合句。part of which…originated为 ⑨sews0i.&.l,缝，缝纫vl,缝制，缝 “n.十of十which”引导的非限制性定语从句，修饰先行词 补(sewed;sewn/sewed) ⑩locate/laukert/vt.位于 the name of a company;其中又包含一个from which引 be located in位于 导的定语从句，修饰先行词the place: 广告业的根本目的是向潜在消费者推销商品。广告代理公司创造出一种基本的广告类型，也就 是我们所熟知的商业广告。与社会，经济和技术发展过程同步，多年来这类广告经历了一个变化的 过程。 以前，经典的广告常常会给出识别产品的信息。信息可能是公司名，其中一部分可能包含产品的 原产地，比如“上海缝纫机”或“青岛啤酒公司”。一看名字，你就可以知道这些公司销售的产品、所在 地点以及产品名称。 ·82· UNIT 6 THE MEDIA Advertising agencies used to create this kind of advertising ①effective/'fektiv'adj.有效的： and it could be very effective.But then they realised that it 实际的：生效的 might not be suitable for a marketplace where products and effect/rfekt,n.[C,U门效应，影响， 结果：效果 services are in direct comp