Unit 6 Lesson 3 The advertising game 教学设计-2023-2024学年高中英语北师大版（2019）选择性必修第二册

学生期望达到:在教师的引导下,能够谈论媒体的优缺点,并对媒体的使用有正确的的态度,以及使用媒体能够解决日常生活中遇到的问题。 IV. Arrangements of unit teaching periods课时安排与单元目标 单元教学目标 课题与课时(11课时) 了解媒体的形式、功能 谈论身边的媒体,以及它的功能 Topic Talk(第1课时) 了解作者对于书改编成电影的态度,广告业发展的历史变迁过程,以及现代网络对人们生活的影响 Lesson 1 (第2、3课时) Lesson 3 (第4、5课时) Lesson 2+ Viewing Workshop(第6、7课时 谈论对于某一部电影的态度 Writing Workshop (第8课时) 深度理解:了解媒体的优缺点 Reading club 1(第9课时) Reading club 2(第10课时) 树立对于媒体的正确的态度 做电影剪贴簿 Project(第11课时) V. 核心素养在单元目标中的体现 核心素养在单元目标中的体现 语言能力 了解媒体的功能,合理表达媒体的优缺点,恰当表达自己的观点 学习能力 通过写影评和做剪贴簿,保持对英语学习的热情 思维品质 了解媒体发展变迁,判断什么样的广告是好的,提高分析和批判思维能力 文化意识 积极面对生活中的问题,擅于使用媒体解决问题,形成对媒体的正确态度观。 第二部分课时教学设计 Lesson-3The Advertising Game 主题:人与社会 教学内容分析: 本节课是高中英语选修第二册Unit 6 The Media的第三课The Advertising Game,课型是阅读课。本文是一篇说明文,按照时间顺序介绍了广告竞争中的五种广告,分别是经典广告、当代广告、改进中的当代广告、进一步改良当代广告和公益广告。 I.Teaching Design Philosophy 1.Guiding theory English-learning activities view put forward in the new curriculum features the integration of six elements guided by the theme. It is pointed out that activities are the basic form of English learning and that the aims of activities are to help students participate, think and practice, and then promote their linguistic competence, learning capacity, cultural consciousness and thinking quality. So teachers should consider the reasonability and effectiveness of the teaching plan so as to design situational, structural and hierarchical English learning activities. 2.Teaching material analysis ① In this unit: As the third period of the whole-unit teaching design, it focuses on reading and thinking skills. Having talked about the media before, students will read an expository text.