Unit 1 Extended Reading 同步练习-2023-2024学年高中英语牛津译林版(2020)选择性必修第二册

高二课时练 编制：冯长郭 2023年9月10日 选择性必修二Unit 1 Exrended reading 第一课时 一 英汉互译 1. channel____________ 2. psychology___________ 3 slogan________________ 4.teapot____________ 5 brand_______________ 6placement_____________ 7 rating__________ 8高峰时期的，顶峰_____________ 9使增长，增长，提高__________10买，购买___________ 11赞助，主办___________12理解，掌握，吸收_____________ 13打折，折扣_____________14 专门制作，定做______________ 二 短语 1 ___________简言之 2____________参考，指的是 3____________换句话说 4_____________与........连接 5____________手拉手，密切合作 6__________被传达，被理解 7____________除..........之外 8__________对........有积极的影响 三 课文理解 1. What's the main idea of the text？ A.Introduction to advantages of advertising echniques. B.Introduction to advertising and its echniques. C.Introduction to functions of advertising. D.Introduction to the future of advertising. 2.What's the purpose of the author to write Paragraph 1？ A.To persuade us to buy more products. B.To remind us to pay more attention to advertising C.To tell us the importance of promoting a product or service. DTo introduce the topic. 3 .What can we infer from Paragraph2 A.The mass media and advertising have a close relationship with each other. B.Advertising has always been closely linked with newspapers. C.Advertising mainly depends on interactive ads in smartphone apps. D.The mass media has a great impact on our life. 4.What's the relationship between advertising and the mass media？ A.They are in opposite sides. B The mass media formed after advertising. C.They are linked with each other tightly. D.The mass media goes against advertising. 5.Why is the mass media a perfect vehicle for advertisers？ A.Because it is very cheap. B.Because it has a long history. C.Because it can reach people quickly. D.Because it can reach a large number of people. 6.Why does a company often launch a mass media advertising campaign？ A.Because it can appear on a popular website or on TV at peak times. B.Because it makes people make a product or offer service. C.