Unit 1 The mass media Extended reading & Project 教案-2023-2024学年高中英语牛津译林版（2020）选择性必修第二册

Unit 1 The mass media Extended reading & Project 教学设计 科目：英语 课题：Extended reading & Project 课时：1课时 教学目标与核心素养： 知识目标：了解杂志文章的主旨大意和每段段意,获取广告的定义、广告与大众传媒的关系、广告的功能、广告的工作理、广告的现状和未来发展趋势等细节信息。 能力目标：学习与广告相关的语言,尝试为某件产品设计广告词。 情感目标：讨论新闻报道具备的要素,了解其“真实、准确、具体、精炼、易懂、形象”等特点。 教学重难点： 教学重点：了解杂志文章的主旨大意和细节信息；学习撰写新闻报道，描述某一事件,力求准确、真实。 教学难点：了解广告的劝说力量及吸引顾客所采用的技巧。 课前准备：多媒体，黑板，粉笔 教学过程： 一、Pre-reading 1. Greeting 2. Leading-in 教师活动：提出问题，让学生讨论他们每天如何获取新闻。 How do you get news every day? I mainly watch the news on TV during dinner every day. I do not have much time for reading news online or in newspapers. I read newspapers in the school newspaper gallery during the breaks between classes. I read news stories on my mobile phone. There are always a lot of news stories, so I often read just the headlines, except the ones that I'm particularly interested in. 二、While- reading 教师活动：让学生看文章标题，进行预测。 What will be talked about in the article? 教师活动：让学生阅读文章，获取段落大意。 Para.1: In short, it refers to the activity of promoting a product or service. Para.2: The history of advertising has always been closely linked with that of the mass media. Para.3: Because the mass media reaches so many people, it is a perfect vehicle for advertisers. Para.4: A common technique to make an impact is to create a memorable slogan. Para.5: Another technique advertisers often employ is to link their company or product to a "brand ambassador"—a famous actor, a sports star, or even a fictional character. Para.6: Of course, some advertisements are not so obvious: product placement is typically used in films with huge box-office success and TV shows with high ratings. Para.7: In the future, advertising will be even more about understanding individual customers and sending them advertisements that are tailored to specific needs. 教师活动：让学生仔细阅读文章，判断正误。 （）1.The history of advertising has hardly been linked with that of the mass media. （）2.As advertisements have grown in number and type, so have media channels. （）3.A huge number of people will know