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Unit 1 The Changing World
单元话题阅读理解练习
(2023福建厦门·福建省同安第一中学校考模拟预测)Chinese buyers used to prize foreign brands,
thinking that products made by American or European companies are of higher quality()than Chinese ones
Increasingly,that's no longer the case.
Chinese people born before 1985 generally think that foreign brands are better than Chinese ones,the
billionaire William Li told Business Insider during a recent interview on CCTV-9.But for those who were born
after 1985,it is a different picture.
"When I first went to the United Kingdom in 1997,I thought that the difference between China and Europe
was quite big."Li said."But for those born in the 1990s,when they visit Europe or the US,they do not think there
is a big difference”
The change in thinking among Chinese buyers is showing up in many markets in China where western
companies used to control.A study by Credit Suisse published in March found that young Chinese buyers are
increasingly showing a“home brand bias'”.
More than 90%of young Chinese buyers would prefer to buy home brands,according to the study.
Meanwhile,home companies producing food,drinks,or personal care products increased their share of the market
by 3.3%over the last ten years to nearly 70%.
"Chinese buyers,especially the younger ones,don't just believe that foreign brands are better.Right now.
Chinese buyers think China is good and 'Made in China'is not bad at all,"Charlie Chen,head of China buyer
research at Credit Suisse,told South China Morning Post in March.
The Chinese smartphone market is controlled by home companies-Huawei,Oppo,Vivo,and Xiaomi.Apple
is the only foreign brand in the top five,but it has lost large ground to the home brands in recent years.Its market
share is believed to be down to 37%from a 2015 high of 54%.
1.Which fact best explains "home brand bias"?
A.Chinese people born before 1985 think that foreign brands are better.
B.William Li found a big difference between China and Europ